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Mercedes takes the double in F1 New Balance Esports Pro Series
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In a dramatic climax to the F1 New Balance Esports Pro Series, Brendon Leigh has secured yesterday night at the Gfinity Arena in London his second Drivers’ Championship title in a row after the 2017 success in Abu Dhabi. His clear dominance of the Series, combined with teammate Daniel Bereznay’s second place, also propelled Mercedes AMG Petronas Esports to victory in the Teams’ Championship.
Having dominated Formula 1 in both the real and virtual worlds, Mercedes had yet few more trophies to take home this season. Emulating Lewis Hamilton’s recent victory, Brendon Leigh also demonstrated he is a force to be reckoned with in the virtual world, having controlled much of the racing across the Series to secure his second title with one race to go.
On the Hockenheim circuit Salih Saltunc gave Sauber F1 Esports Team their first success in the Pro Series, with Leigh and Joni Tormala (Red Bull Racing Esports Team) respectively on the 2nd and 3rd steps of the podium. Singapore’s Marina Bay track saw another success for Leigh, who dominated the race, finishing with a 3.8s margin over Williams Esports’ Alvaro Carreton. Marcel Kiefer (Hype Energy eForce India) completed the podium. By the end of rounds seven and eight, Leigh was leading the driver standings with 171 points, followed by teammate Bereznay and Toro Rosso’s Frederik Rasmussen in third.
The Circuit of the Americas in Austin, USA was the stage for a penalty filled penultimate race. However, Leigh remained dominant from pole to finish, crossing the line comfortably in the lead to secure his second title. He was followed by teammate Bereznay to seal a one two for Mercedes, inching the team closer to the Teams’ title. Scuderia Toro Rosso Esports Team’s Patrick Holzmann rounded out the podium in third.
The final, adrenaline fuelled race of the Series took place at the Yas Marina Circuit in Abu Dhabi. With double points on offer and a cut of the $200,000 prize fund at stake, there was all to fight for in the Teams’ Championship. A dramatic penultimate lap saw a three-car battle between Leigh, Bereznay and Rasmussen emerge, which eventually resulted in Leigh being given a penalty for exceeding the track limits. McLaren Shadow’s Bono Huis used the battle to his advantage, catching up with the leading pack on the final lap. In a nail-biting finish to a hard-fought race Bereznay secured first place in the final race of the Series, followed by Huis and Rasmussen in third.
Asked about how he felt after securing the drivers’ title with a 50 point margin over the runner-up, Leigh said, “I can’t say where my head is at, I’m feeling very emotional. I just want to say thank you to Mercedes AMG Petronas Esports, we’ve put in hours of practice. I spent the last few laps enjoying it, you can never relax, but I was enjoying the moment.”
Christian Dixon of Mercedes AMG Petronas Esports added, “To win the first F1 Esports Teams’ Championship in our inaugural season is a great result for Mercedes – and it really shows how much work everyone put into this. Winning the team title by finishing one-two in the Drivers’ Championship is testimony to the outstanding skills of both Brendon, Dani and the whole team behind them. They’ve been super committed in the preparation, pushing each other to continuously raise the bar. It’s been really rewarding to watch the hard work from the entire team be converted into great results on track.”
The final Pro Series event was streamed live via Facebook and broadcast globally on selected TV networks. Viewing figures for the whole Series are expected to be strong, with the first live event accumulating 23m impressions and 3.2m views on social media, bringing the excitement and exhilaration of Formula 1 to a new generation of fans across the globe.
The F1 New Balance Esports Pro Series has brought together the most talented motorsport gamers in the world for the second year in a row. This year, the drivers had a once-in-a-lifetime opportunity to race with the backing of some of the most prestigious names in motor racing following an intensive selection process.
The Pro Series comprised of three live events held at London’s Gfinity Esports Arena, with drivers competing for the coveted prize fund of $200,000 – allocated to the teams based on their positions in the team standings.
The Pro Series is the exciting finale of the award-winning F1 New Balance Esports Series, which saw 66,000 players compete over four online qualifying rounds earlier in the year to secure a coveted place in the inaugural F1 Esports Pro Draft in July. At which they completed 1.1 million laps in F1 2017, the official game of the FIA FORMULA ONE WORLD CHAMPIONSHIP
on the PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and PC. The Pro Series is the first time that the competing drivers have raced on F1 2018, which was released on 24th August 2018.
DRIVER STANDINGS
- BRENDON LEIGH Mercedes AMG Petronas Esports 216
- DANIEL BEREZNAY Mercedes AMG Petronas Esports 166
- FREDERIK RASMUSSEN Scuderia Toro Rosso Esports Team 127
- SALIH SALTUNC Sauber F1 Esports Team 83
- MARCEL KIEFER Hype Energy eForce India 65
TEAM STANDINGS
- Mercedes AMG-Petronas Esports 382
- Scuderia Toro Rosso Esports Team 210
- Sauber F1 Esports Team 119
- McLaren Shadow 101
- Hype Energy eForce India 99
Julian Tan, Head of Growth & F1 Esports at Formula 1 said: “Over 66,000 players competed in this year’s F1 New Balance Esports Series, and tonight’s final saw the best of the very best race as part of their real F1 teams. We’d like to congratulate Brendon Leigh and Mercedes on their championship titles, and all the teams and drivers for making this such an exciting Series. By its very nature esports delivers thrilling racing, thanks to the equalised cars and the willingness of drivers to take risks – but, the skill and talent demonstrated has also been incredible. Hours of dedicated practice by the drivers and the investment in training made by the Formula 1 teams has fuelled some extremely exciting on-track drama. Millions of fans around the world have watched the white-knuckle ride that was this year’s Series unfold, bringing the exhilaration of Formula 1 to a new generation of fans across the globe.”
Paul Jeal, F1 Franchise Director at Codemasters said: “The F1 Esports Series 2018 has been a huge success. A breath-taking spectacle of racing and a fantastic showcase for our F1 2018 game. It was great to see several different winners over the course of the season, from several different teams – helped by the drivers racing with equal car performance. Ultimately though, as in the real world of F1, it’s a huge congratulations to Mercedes for winning the first ever F1 Esports Teams Championship in comprehensive fashion, and to both of their drivers Brendon Leigh and Daniel Bereznay. Special congratulations go out to Brendon, who is now an F1 Esports Double Champion, with some fantastic drives and hugely consistent performances throughout. We cannot wait for the next Series to begin.”
Mark Brittain, Chief Commercial Officer at Gfinity said: “The 2018 F1 New Balance Esports Series saved the best to last and delivered an adrenaline-fueled experience that had everyone at the Gfinity Arena and the millions watching around the world out of their seats. As the real and digital sporting landscapes continue to converge, the final weekend demonstrated perfectly the opportunities that exist to sports rights holders and brands wishing to enter the exciting esports sector. The younger generation has truly embraced the F1 Esports Series and the competition is creating the F1 fan of the future.”
The F1 New Balance Esports Series is operated in partnership with Codemasters, the developer and publisher of the official Formula 1 video game franchise and Gfinity, one of the world’s leading esports companies. New Balance was recently named the title sponsor of the competition, joining the established sponsors DHL and Fanatec.
For more information on the F1 New Balance Esports Series visit www.f1esports.com
Source: Latest News on European Gaming Media Network
At EvenBet Gaming, we see firsthand how the marketing landscape is changing. Insights from our iGaming Future 2026 report show that in 2025, success comes from connection, not noise.
As regulations tighten, acquisition costs rise, and audiences scatter across platforms, the brands that win are those that blend precision with personality. Today’s players and partners expect authenticity over aggression and storytelling over sales pitches. Campaigns are no longer about mass impressions but about micro-moments – tailored, data-driven interactions that feel personal, even at scale.
The winners listen first, analyze second, and act third – turning insight into engagement. In this landscape, connection is the foundation of sustainable growth.
The Split Game: B2B vs. B2C
In B2B, the battleground is trust. CEOs and decision-makers are drowning in noise – from events to endless newsletters. What cuts through? Case studies that show ROI, product demos that feel real, and personal networks built at ICE or SiGMA. Social media remains the undisputed king here: 49% of iGaming executives use it as their primary info source, followed by in-person networking and industry events. Long-form content still works – when it’s insightful, not promotional. To stand out in B2B marketing, brands should focus on:
- Building thought leadership through expert commentary and research-backed insights that prove credibility;
- Nurturing long-term relationships via community-led webinars, roundtables, and co-marketing projects that drive collaboration;
- Leveraging data storytelling – turning complex metrics into simple, visual narratives that help decision-makers act fast.
B2C, by contrast, is all about emotion and immediacy – but with a sharper distinction between markets and business models. The latest EvenBet Gaming Social Media Report shows that while short-form and community-driven content remains key, the dominance of platforms differs markedly. In Europe – LinkedIn leads the way as a professional and networking hub, reflecting a B2B-oriented focus on authority building, lead generation, and industry-specific engagement. In Asia – Facebook and Instagram dominate, highlighting a strategy centered on community connection, targeted advertising, and broad audience engagement, with Telegram also playing a significant role. For B2C operators – visual storytelling and entertainment-led platforms such as Instagram, Facebook, and TikTok continue to drive emotional engagement, while for B2B providers – LinkedIn holds an undisputed lead, supported by Instagram and Telegram as complementary channels. The formula, therefore, is not simply to be social-first, but to be strategically social – prioritizing community and visual impact in B2C, and credibility and professional engagement in B2B.
AI and Automation – The New Marketers
According to EvenBet’s iGaming Future 2026 report, AI has moved from buzzword to backbone – redefining how brands attract, convert, and retain players. Predictive analytics now segment audiences before login, while machine learning powers adaptive CRM systems that personalize offers and retention bonuses in real time. In marketing operations, AI delivers measurable impact through:
- Dynamic pricing and bonus optimization – adjusting rewards by player value and engagement;
- Content intelligence – automating localization and campaign creation, cutting production time by up to 60%;
- Ad fraud prevention – identifying fake traffic before it drains budgets;
- Predictive churn analysis – triggering personalized retention actions;
- Voice and visual recognition – tracking live reactions and sentiment to optimize creative on the fly.
In B2B, AI turns marketing from broadcast to conversation – analyzing partner behavior, flagging high-value leads, and automating follow-ups. The brands that master real-time data interpretation lead the race. In iGaming, AI doesn’t just predict behavior – it shapes it.
Social Channels – The Real Arena
Social platforms have evolved far beyond advertising spaces. They’ve become the central nervous system of iGaming marketing. In 2025, social media is a living ecosystem where customer acquisition, brand positioning, community building, and market research all merge. Every platform has its rhythm and audience psychology; successful brands know how to play them like instruments in the same orchestra.
Whether a B2B partnership or a B2C retention campaign, the rule is simple: go where your audience lives, speak their language, and deliver value before the pitch. How each key platform shapes the iGaming marketing mix? Read here.
LinkedIn – the B2B Heartbeat
This is where credibility is built and deals are born. For iGaming providers, affiliates, and tech companies, LinkedIn serves as the top channel for partnerships, thought leadership, and lead generation. Sharing industry insights, case studies, and event takeaways reinforces authority and keeps brands visible among decision-makers. Paid targeting tools also allow for pinpoint precision, ensuring that every ad or article reaches the right vertical – from operators to regulators.
YouTube & Twitch – Where Entertainment Meets Education
As highlighted in EvenBet’s iGaming Future 2026 report, streaming has become a key growth channel for iGaming brands. YouTube anchors long-form storytelling – developer insights, product demos, and CEO interviews that build credibility. According to the EvenBet Gaming Social Media Report, YouTube accounts for 14% in Europe and 15% in Asia, showing near-equal relevance across regions and reinforcing its universal value for both markets.
Twitch, mentioned in iGaming Future 2026 alongside YouTube Live and Kick, plays a pivotal role in real-time engagement – driving live gameplay, poker tournaments, and influencer collaborations that enhance transparency and community connection. While no percentage data is provided for Twitch, the report emphasizes streaming as a natural fit for gambling content and audience interaction.
Together, these platforms turn audiences into participants – transforming content from promotion into experience.
TikTok & Instagram – Short, Raw, and Honest
Authenticity wins here. These platforms thrive on short-form, story-driven content that prioritizes emotion over polish. According to the EvenBet Gaming Social Media Report (p. 58), Instagram ranks second in both regions – 22% in Europe and 20% in Asia – while TikTok shows stronger traction in Asia (9%) than in Europe (5%), underscoring its growing influence among younger, mobile-first audiences.
Behind-the-scenes clips, quick tips, and relatable humor consistently outperform corporate messaging. Interactive ad formats like reels and hashtag challenges help iGaming brands spark viral loops, amplify influencer reach, and turn curiosity into action.
In a mobile-first world, these platforms don’t just advertise – they convert. The brands that master them know one truth: social is the marketplace, the focus group, and the loyalty engine all at once.
Customer Access and Personalization
Today’s players expect the brand to recognize them before signing in. The data backs it up: operators using personalized onboarding see up to 37% higher retention. Hybrid campaigns – connecting online and live play – are rising fast. A push notification might lead to an app bonus, unlocking a live event seat. That seamless loop is where loyalty lives. For iGaming operators, personalization now stretches far beyond “Hello, [Name]”:
- Behavioral segmentation uses AI to analyze time-of-day habits, game preferences, and betting velocity – letting brands tailor every interaction, from welcome bonuses to tournament invites;
- Cross-channel identity mapping ensures players get a consistent experience across web, app, email, and live venues – no duplicate offers, no irrelevant messages;
- Progressive profiling builds player personas gradually through engagement, balancing data collection with trust. This creates a 360° view without overwhelming the user with long forms;
- Experience-based incentives are replacing static bonuses. For example, completing a “10-hand challenge” online could unlock real-world prizes or exclusive event tickets.
What Next?
As highlighted in EvenBet’s iGaming Future 2026 report, the next phase of iGaming marketing – especially in B2B – is built on access, insight, and shared growth. Partners no longer want to be sold to; they want to collaborate, learn, and co-create. Loyalty now comes from ecosystems of mutual value, not discounts or outreach volume. Next-gen B2B engagement revolves around:
- Micro-communities on Slack, Discord, or LinkedIn – invite-only spaces where suppliers, affiliates, and operators exchange insights and form strategic alliances;
- Account-based marketing (ABM) powered by AI – integrating CRM and social data to tailor outreach, improving conversion rates by up to 50%;
- Virtual demos and co-branded webinars – frictionless entry points for collaboration that combine live interaction with analytics-driven follow-up;
- Shared data dashboards – transparency as the new trust currency, providing partners with real-time access to KPIs and campaign metrics.
In both B2C and B2B, the rule holds: the closer you get to your audience or partner, the harder it is for them to leave.
Innovation: Beyond Buzzwords
Gamification has become the universal language of engagement – missions, badges, leaderboards, loyalty loops. AI adds the adaptive layer; players evolve in real time. This same logic applies in marketing: adaptive storytelling that shifts with user behavior. The future? Predictive personalization. The line between “targeting” and “understanding” is getting thinner, and the best marketers are crossing it first. The new generation of gamified marketing goes beyond points and badges – it builds ecosystems of continuous engagement:
| Category | Tool / Mechanism | Description & Benefits |
| B2C (Players) | Dynamic Missions | AI-driven missions that adapt to player behavior in real time – e.g., switching from “daily spins” to “multi-table hands” based on user habits. Keeps engagement personal and relevant. |
| Reward Tiers & Progression Paths | Data-driven systems that reward consistency, not just spend. Players advance through experience-based milestones, improving long-term retention. | |
| Social Competition | Leaderboards, team missions, and community milestones create peer motivation. Increases engagement by up to 40% vs. solo play. | |
| Narrative Gamification | Marketing campaigns unfold as storylines – every message or promo feels like a new chapter in the player’s journey. Builds emotional attachment. | |
| AR & VR Integration | Combines real-world activity (QR scans, event participation) with digital rewards, creating immersive cross-channel brand experiences. | |
| Predictive Personalization | AI anticipates player mood and intent, adapting visuals, tone, and offers before behavior shifts. Moves from reactive to proactive marketing. | |
| B2B (Partners) | Partner Scoreboards | Tracks campaign performance – traffic, conversion, retention. Encourages friendly competition and higher partner productivity. |
| Gamified Learning Platforms | Turns product training and onboarding into missions, quizzes, and leaderboards. Boosts learning retention and team motivation. | |
| Incentive Ecosystems | Partners earn tiered rewards – access to beta tools, co-marketing funds, or exclusive insights – based on measurable performance metrics. | |
| Community Challenges | Affiliates or resellers compete in group KPIs (e.g., “Top Q3 Converters”). Builds engagement and shared achievement culture. | |
| AI Engagement Analytics | AI monitors partner engagement levels, offering personalized feedback, goal suggestions, and reward triggers automatically. |
Ultimately, gamification in iGaming marketing has shifted from “adding fun” to engineering motivation. It’s about designing systems where engagement becomes the most natural move. When rewards, progress, and storytelling align seamlessly with user behavior, participation stops feeling like marketing and starts feeling like entertainment. The brands that master this balance turn every interaction into a self-sustaining loop of curiosity, reward, and loyalty – where players don’t just play the game, they live inside it.
Final Hand
In 2025, iGaming marketing is a blend of human intuition and machine precision. The era of mass messaging is over – success now means balancing data with emotion and automation with authenticity. In B2B, growth comes from trust, transparency, and measurable ROI rather than lead volume. In B2C, players expect instant personalization, dynamic engagement, and brands that speak their language – making AI-driven personalization and social-first storytelling essentials, not extras.
The strongest brands will merge both worlds, using AI to amplify empathy and data to sharpen creativity. In a market flooded with content, relevance is survival – and trust is the true currency of differentiation.
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This Halloween season, GR8 Tech dares the iGaming world to face its darkest fears. The company has launched an interactive campaign titled “What Scares Operators Most?”, inviting operators to explore the challenges that haunt their daily operations—and to discover how the right solution can turn those fears into fuel for growth.
The mysterious, immersive journey highlights iGaming’s most chilling pain points, and each revealed fear leads to actionable insights and practical solutions, guiding operators toward the tools and strategies that keep their businesses bulletproof, no matter what monsters lurk in the data.
“Fear is a powerful teacher,” said Yevhen Krazhan, CSO at GR8 Tech. “Every operator faces moments that test their systems and their strategy. Our Halloween campaign acknowledges those fears and shows that with the right partner, they’re entirely conquerable.”
On the GR8 Tech website, visitors can flip cards, uncover their personalized iGaming “fear,” access GR8 Tech’s expert take on how to overcome it, and view materials that discuss the problem in more detail. They can also share their results or book a meeting to discuss real-world solutions.
Operators brave enough to fight their fears are encouraged to continue the conversation in person at SiGMA Central Europe 2025, Booth 5028. Because in the world of iGaming, even the scariest nightmares can turn into winning stories.
The post GR8 Tech Challenges Operators to Face Their Fears This Halloween appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is opening the hatch to Frank’s Diner, an apocalyptic slot where Split Symbols, reel multipliers, and Gold Wild re-spins deliver the potential for sizzling wins. Split Symbols take centre stage, with two or three identical single symbols landing on the same reel, forming double or triple stacks that immediately multiply the number of ways to win.
BC.GAME has released Tim & Larry, a new in-house developed slot combining traditional video slot mechanics with a cartoon-inspired theme centered around a kitchen standoff between a cat and a mouse. The game features high volatility, a theoretical RTP of 96.91%, and a capped maximum payout of 15,000× the base bet.
Inspired Entertainment, Inc., is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.
TaDa Gaming invites players to spin for royal rewards in Crown of Fortune, a vibrant 5×3 slot featuring expanding Wilds, locking respins and dazzling payout potential of up to 1000x the bet. Blending nostalgic fruit slot charm with polished, modern mechanics, Crown of Fortune captures the timeless allure of classic gameplay—enhanced by Wild-driven action.
SlotMatrix has launched its latest exclusive title, Aphrodite’s Fortune, an enchanting slot that invites players into the goddess’s golden garden of love and wealth. Set among the clouds of Mount Olympus, Aphrodite’s Fortune celebrates beauty, fortune, and celestial power in a stunning 10,000-ways-to-win format.
Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming. Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.
Gaming Corps is preparing to enchant players this October with the launch of its latest slot, 3 Pots of Potions. Arriving just ahead of Halloween, the high-volatility release combines imaginative design with feature-rich gameplay and the potential to conjure wins of up to 10,000x the stake.
Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await. The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design.
Evoplay has released Young Buffalo Coins, the second instalment in its popular Young Buffalo series. Following the success of the original title, the new game takes players back to the wild prairies for another action-packed adventure, combining fast-paced gameplay, sticky coins, and big jackpot opportunities.
Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21. Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.
TaDa Gaming has returned to the savannah with intriguing new release Golden Explorer. A rich trove of multiplier gemstones sparkling with additional random multiplier bonuses can burst on to the screen, enhancing the win potential and delivering vivid and exciting gameplay for 96.99% and a max win of 30,000x.
To celebrate the launch of Reactoonz 100, Play’n GO’s iconic slot character Garga reached a max altitude of 37,753 metres (117,300 ft) in a two-hour flight to set a world record and become the first slot character ever in space. Play’n GO, the world’s leading casino entertainment provider, has today announced that one of the most iconic characters in slots, Garga, has set a world record by becoming the first slot character in space.
Tom Horn Gaming is expanding its portfolio with the release of 243 Zeus Fruits, a slot that combines two proven player favourites – fruit slots and Greek mythology. The game delivers short feature cycles, multipliers, and higher stakes through the supplier’s QuickX mechanic.
Amusnet invites players into a realm of mystery and midnight thrills with Vampire Dice, its latest Online Casino portfolio addition. This captivating dice-themed game combines gothic elegance, thrilling features and an immersive atmosphere where every roll reveals secrets of the night.
SlotMatrix has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger. Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.
The post Week 43/2025 slot games releases appeared first on European Gaming Industry News.
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