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Casino.se Interview BOS Secretary General on the Future of Swedish Gambling

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Gustaf Hoffstedt talks to Casino.se, one of Swedens largest online casino review sites, about the impact of new legislation on players

Sweden’s online gambling monopoly is set to undergo massive changes when legislation aimed at tackling unregulated online gambling goes into effect on January 1, 2019.

In store is a new licensing system meant to provide stronger protections for players, while essentially closing the country’s doors to unregulated and unlicensed gambling websites.

The state will also be able to “introduce a central self-exclusion system for players with gambling problems and addiction,” Gustaf Hoffstedt, BOS Secretary General, told online casino review site Casino.se in an exclusive interview this week.

While satisfied with the legislation’s current wording, Hoffstedt did admit work still needs to be done to benefit Swedish casino players. “Bonus rules need work in that the upcoming licensing scheme prohibits loyalty (VIP bonuses), and instead promotes offers for new account holders.”

Hoffstedt also predicted the consolidation of several gambling operators as of January 1st, and said he believes major sporting teams would likely take advantage of new sponsorship opportunities with gambling websites in Sweden.

For more information, read the full interview with Gustaf Hoffstedt.

 

About Casino.se: 

Casino.se was created and launched in 2004 as an in-depth casino magazine for people who love to play.  Since then, Casino.se has grown into one of Sweden’s largest online casino review websites, with more than 250 in-depth reviews and casino-related articles. Casino.se – We Know Casino!

About Gustaf Hoffstedt: 

Gustaf Hoffstedt has been General Secretary of the BOS (Industry Association for Online Games) since January 2015, and was previously a Member of Parliament (2010-2015). He has been actively advocating for the transition of the Swedish gambling market from a State monopoly, to a liberal regulated market.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll

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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?

Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.

With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.

“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”

Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.

Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.

The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.

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Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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EGT Digital Shines at BEGE Expo 2025

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell LinkClover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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