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Gambling Commission starts preparations to launch a new era for UK National Lottery
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The UK Gambling Commission has started its preliminary global market engagement with businesses and investors interested in the UK National Lottery. The existing licensing period will be over in 2023.
The UK National Lottery is one of the world’s biggest lotteries in the world. An estimated 14 million people participate in the draw-based games a month. The lottery generated £6.9 billion in sales last year alone.
It was launched in 1994, when the world was quite different. The Commission plans to mould its system to cater to the demands of a new world.
In 2019, as part of its 25th anniversary, the Commission will be placing significant importance in ensuring that, through innovative ideas, the next operator maximises returns to good causes for British society and builds on the £38 billion raised since it started, as well as ensuring that playing National Lottery products is as fair and safe as possible.
The Gambling Commission regulates the current UK National Lottery licence and the wider gambling industry in Great Britain, and will begin initial discussions with the existing global lottery market next week at the World Lottery Summit in Buenos Aires (18–22 November). Over the coming months, it will also be planning engagement with wider finance and technology industries in the UK and abroad.
Neil McArthur, Chief Executive of the Gambling Commission said:
“The UK National Lottery is one of the largest lotteries in the world, the fourth licence competition is a unique and exciting opportunity for potential bidders an operator to sustain and build on the National Lottery’s achievements over the last 25 years.”
“The National Lottery is a multi-billion pound operation. Last year saw £6.9 billion in sales last year alone and we believe there is significant untapped potential for growth whilst still retaining the principles of being responsible, safe and fair.”
“In a world where 24-hour communication and technology continues to change at an increasingly fast pace, innovation and creativity will play a key part in making sure the National Lottery remains relevant in the future and are keen to hear from the widest range of businesses and interested parties from across the globe.”
“We are looking forward to meeting businesses, investors and interested parties over the next few months to help us to shape an exciting, fair and healthy competition which will take the UK National Lottery into a new era, and ensure it remains one of the biggest and best lotteries in the world.”
Source: Latest News on European Gaming Media Network

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming
Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).
This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.
“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”
The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.
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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.
All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!
In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!
This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.
Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”
The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.
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Altenar leverages power of influencers with Tipster Module launch
Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology
Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.
Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.
The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.
As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.
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