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Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gaming

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Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gamingReading Time: 3 minutes

 

With North America, Africa and Latin America all primed to open new doors for sports betting, lotteries and the multitude of possibilities which come with them, the importance of providing new, exciting and intuitive ways to engage customers and minimise risk are at the forefront of international operators minds. Not content with providing world-leading risk management cover for some of the largest lottery jackpots across the globe, EMIRAT AG is primed to answer the industry’s call with a wide range of bespoke, marketing promotions which are providing a win/win situation for operators and proving once and for all, the risk can be calculated.

The Munich-based company, which has been an established risk management specialist within the gaming industry for 15 years, has underlined its commitment to meeting whatever demands its clients desire with a continued drive in prediction, prize and redemption coverage marketing campaigns which the company’s COO, Andrea Bargholz, believes are what “differentiates EMIRAT AG from other major insurers to the gaming industry.”

Bargholz explained: “We’ve been active in the gaming industry for over a decade now and alongside our insurance services, we have been steadily building additional solutions to enhance financial security, long-term customer investment and, most importantly, bring fun, fresh and innovative promotions to the industry. The campaigns we develop are quite literally restricted only by the imaginations of our operators and the individual desires of their customers. EMIRAT AG’s suite of ideas range from prediction betting games on College Basketball or weather results, to redemption coverage promotions, right through to prize coverage games across golf, football, hockey and almost every activity which has ever been found on a provider’s sportsbook.”

“The benefit of investing in a coverage campaign is twofold, perception and memory,” she added. “We’ve found over the years that any kind of raffle or promotion will improve the perception of your company’s advert messages and increase visibility of your prize and with exceptional prizes you stick in a customer’s memory for longer. For example some of our previous prize coverage contests offer prizes, like the Hole-in-One Gold challenge where winners could win 1kg of gold, which subsequently become a versatile advertisement for increasing brand awareness and market reach as well as for boosting sales. This type of engagement increase for a brand can also be seen in our previous redemption and prediction coverage campaigns which have produced huge successes for lottery and sportsbook operators via popular drives like couponing, money-back guarantees, discounts or point collecting.”

In addition to the bespoke, prize coverage games, EMIRAT AG has also devised and created its own unique technology, the E-VAULT Glass Safe, which has proven a hit with companies at international gaming events increasing a particular game or brand’s visibility and engagement. The safe sees participants try to guess the correct combination to win a Porsche Panamera, BMW or similar prestigious prize.

Bargholz explained: “It’s all about giving the customer what they want and ensuring our promotions tie in with our wider company ethos of meeting any demand which comes from the market. With the Porsche we offered a wide range of options for the winner to ensure the prize was right for them, meaning they can choose the colour, the accessories, or if they wanted to have the cash equivalent of the car instead of the Porsche itself. We follow the industry in terms of what it wants and needs, whether its hole-in-one challenges at a golf tournament, simple packaging promotions or extensive campaigns across POS, TV and social media, EMIRAT AG has got the ideas and the insurance to make any provider stand out from their competitors.”

To find out more about designing individual marketing campaigns which can attract wide attention for your lottery, sportsbook or gaming brand, including risk coverage and insurance options, contact [email protected].


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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