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LucidSound Brings Gaming Audio to ‘The Wall’, Announcing an eSports Partnership with Caesars Entertainment
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Newly Supercharged LS25 eSports Gaming Headset Drives Gaming Audio at The Wall Gaming Lounge, Taking Competitive eSports To New Heights at The Rio All-Suite Hotel & Casino
LucidSound®, the fastest growing brand in gaming headsets, announced today that LucidSound has been selected as the official headset of Caesars Entertainment new eSports venue at the Rio All-Suite Hotel & Casino.
Driven by the growing popularity of eSports and inspired by competitive gamers from across the globe, The Rio All-Suite Hotel & Casino has introduced the first phase of Las Vegas’ newest interactive space by Hybrid One: The Wall Gaming Lounge. Partnering with the leaders in PC gaming, Alienware, powered by NVIDIA GeForce® GTX® GPUs, The Wall is the first permanent eSports venue for Caesars Entertainment. A multi-phased, 24,000 square-foot project, The Wall is now open and boasts ample gaming and lounge space highlighted by 30, high performance Alienware gaming PCs. A number of console gaming stations are also available.
The gaming station at The Wall is equipped with the all-new LucidSound LS25 eSports Gaming Headset. Featuring the signature LucidSound control scheme, gamers can adjust their audio simply by turning their ear-cup, an innovative solution, vital to competitive play, that allows gamers to remain focused on the action.
Driving innovation in eSports audio, the LS25 is designed to offer even greater audio performance. Improved 50mm drivers offers substantially better audio fidelity, allowing gamers to pinpoint team-mates and opponents during tournament play. A re-engineered headband provides increased strength to survive extended gaming sessions, and new, easily interchangeable ear-cups actively resist sweat and provide memory-foam comfort to the gamer.
“The team at Caesars Entertainment have designed an innovative new space to support competitive play that can be enjoyed by gamers of all levels,” said Chris Von Huben, CEO of LucidSound. “LucidSound is delighted to be part of this trailblazing experience, drawing gamers into the action with unparalleled audio provided by our LS25 headsets.”
Available now at GameStop, Amazon and other leading gaming retailers, the LS25 delivers advanced technology designed for tournament play. Key features include:
- A remarkably clear sound stage so that gamers can easily identify teammates, opponents and audio cues providing the difference between victory and defeat
- Powerful 50mm High-Fidelity speakers with Neodymium magnets, specifically engineered for gaming
- Designed for long-play sessions the LS25 uses advanced memory foam ear cushions that conform to the individual user and offer superior comfort
- Dual mics allowing players the option of using the integrated discrete mic (Ideal for phone calls and casual chat) or the unidirectional, flexible boom mic for intense gaming sessions
- Direct to PC connection via a 3.5mm audio jack, ensuring a simple connection to any gaming rig
- Proprietary control system, allowing gamers to adjust volume simply by twisting the ear cup
- Fully compatible with PC, Xbox One (including Xbox One X), PlayStation®4, Nintendo® Switch
and mobile platforms
The LS25 is available now at www.lucidsound.com and participating retailers for a MSRP of $79.99.
About LucidSound
LucidSound is committed to designing premium quality audio products for gamers. Every team member of LucidSound hails from a gaming audio background with a vision to deliver world-class audio to the interactive entertainment sector. Uncompromising in its insistence for audio excellence, the Company crafts audio products specifically for the needs of gamers and everyday life. Strikingly different in appearance from traditional gaming hardware, the LucidSound family of products unlocks the emotion and intensity of modern gaming audio, elevating the experience for gamers everywhere.
Source: LucidSound
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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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