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Euroleague Basketball and bwin reunite with new sponsorship partnership

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Euroleague Basketball and bwin, the leading online sports betting and gaming operator, are pleased to announce a new multi-year sponsorship agreement. The deal renews the partnership between bwin and Euroleague, with the pair having successfully worked together earlier in the decade. The new arrangement will run for an initial three-year period and cover Greece, Italy and Spain.

bwin is Europe’s leading online betting brand. Synonymous with sport, bwin has partnered with global icons in the worlds of football, motorsport and basketball. It has leading positions in several markets, including Germany, Belgium, France, Italy, Greece and Spain. In addition to sports betting, bwin also offers a wide range of casino, poker and bingo games via mobile and PC, all with a single account.

“We are thrilled to have bwin back among our family of partners in three of our most important strategic markets,” Roser Queralto, Chief Business Development Officer of Euroleague Basketball, said. “bwin is a respected name in the sports industry and among fans. This agreement helps the EuroLeague reach an even wider fan base and gives faithful EuroLeague fans new ways to enjoy games through bwin.”

bwin will use its platform and pan-European reach to engage with basketball fans through cool activities and unique experiences. As part of the agreement, bwin will take the Turkish Airlines EuroLeague Trophy on tour throughout EuroLeague arenas in Greece and Spain.

“We are thrilled to be joining forces with EuroLeague once again,” Adam Lewis, bwin’s Chief Marketing Officer, said. “At bwin our mantra is ‘live the action’ and that is exactly what this new partnership offers our customers and basketball fans. We can’t wait to get started.”

 

About Euroleague Basketball 
Euroleague Basketball is a global leader in the sports and entertainment business, devoted to delivering superior clubs European leagues under a unique and innovative organizational model. Owned and managed by some of most successful and historical clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and 7DAYS EuroCup, as well the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

Euroleague Basketball competitions bring the elite of European basketball to all five continents with broadcasts in over 210 countries and territories, and to the entire sports community through its OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference on over 16,000 participants lives. Its Sports Business MBA trains future professionals in sports management.

About bwin 
bwin is a leading brand of GVC Holdings PLC, one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops. The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal

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New content partnership sees maverick game studio hit Octavian Lab platform

Award-winning game studio Peter & Sons has amped up its presence in the Italian market thanks to a new deal with Octavian Lab.

Rome-based software provider Octavian is a major supplier of igaming solutions to the Italian market, and the deal sees it become one of Peter & Sons’ main aggregate partners in Italy. The company powers big players like Entain-owned Eurobet, Snaitech, Sisal, Betfair and many others. Octavian Lab has recently received a special mention as best aggregator of the year during EGR Italy awards 2024.

Under the new partnership, Peter & Sons first went live with Italian gaming powerhouse Eurobet. Founded in 1995, the brand is an igaming pioneer, having offered digital betting since 1999. As a land-based sports betting operator, it’s one of the most recognizable gaming brands in Italy.

Peter & Sons has been wowing the industry since its 2019 formation with a stream of games that dare to be different.

Drawing on influences from everything from cult comic books and cartoons to obscure science fiction, and with an emphasis on storytelling, audio-visual excellence and playability, the maverick Barcelona-based studio is creating some of the most strikingly original and avant garde casino games on the market today.

The studio picked up three awards at the recent MiGEA Malta iGaming Excellence Awards 2024, including Best New Slots Developer of The Year.

Yann Bautista, Founder and Commercial Director at Peter & Sons said: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”

Emanuele Nocentelli, CEO at Octavian Lab said: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”

The post Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal appeared first on European Gaming Industry News.

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Amusnet Releases “10 Bulky Fruits” Video Slot

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Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game.

This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.

10 Bulky Fruits video slot tempts with entertainment and a variety of lucky symbols. Enjoy the fruitilicious bouquet the game offers.

Gamble

Play the game and multiply the winning through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases “10 Bulky Fruits” Video Slot appeared first on European Gaming Industry News.

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Thunderkick strikes again with bowling bonanza Split Happens

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Stacked Walking Wilds and Power Reset feature deliver 3,000x win potential

Independent slots studio Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience.

The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.

Base game action is enhanced by Walking Stacked Wilds, which award a minimum of two respins whenever reels two, three or four are filled with bowling pin Wild symbols. Wilds are transformed into Stacked Wilds and move one position toward the outside of the reels with each respin, boosting wins until they leave the grid.

If a Walking Stacked Wild lands on reel three, the Split Happens feature is triggered, cutting the icon in half and placing a Stacked Wild on both reels two and four before respins commence.

The bonus round is activated when three bowling ball scatters are collected in the bonus meter, with five Free Spins awarded. During the feature, a multiplier remains in place above the reels, which increases by 1x with each respin and is applied to all wins featuring a Stacked Wild.

Every time a Stacked Wild lands, the Power Reset feature resets the Free Spins counter to 5, while retaining the existing multiplier to significantly increase wins.

Split Happens is a vibrant addition to Thunderkick’s constantly evolving product portfolio that showcases the provider’s distinctive approach to game creation, leveraging its best-in-class production team to deliver immersive and entertaining gameplay.

Mike Collins, Game Product Owner at Thunderkick, said: “We continually strive to diversify our product portfolio to appeal to a broad player base. Split Happens is our latest creation that combines whimsical graphics with 3,000x win potential to provide something a little different for players.

“In a highly competitive market, embracing themes rarely utilised allows us to stand out as a brand and provide real value for our operator partners.”

The post Thunderkick strikes again with bowling bonanza Split Happens appeared first on European Gaming Industry News.

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