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SBTech signs five-year sportsbook extension with betting powerhouse Bethard

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Scandinavian sports betting group continues successful partnership to drive further international expansion

 

SBTech, the leading sports betting and gaming technology supplier to the regulated iGaming sector, has confirmed a five-year partnership extension with Bethard, in a deal that underpins the operator’s continued aggressive international expansion strategy.

The supplier’s sportsbook, complete with the industry’s most technologically advanced pre-match and in-play betting features, has been central to Bethard’s exceptional financial results, with exponential growth across the company’s multi-brand portfolio in key regulated markets including the UK.

Bethard enjoyed its most successful summer, becoming one of the top performers in the SBTech partner network during the football World Cup. This was also driven by “The Zlatan Challenge”, a unique World Cup prediction tournament fronted by the soccer legend, offering a total prize pool of €200,000.

As Bethard moves to widen its international footprint, SBTech’s award-winning sportsbook will continue to be at the core of its multi-year plan to cement its status as one of the leading Nordic and global betting brands.

Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.

“We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”

Erik Scarp, CEO of Bethard, added: “Our partnership with SBTech has been a significant growth driver for the business across key markets, and I’m delighted we have agreed a long-term extension in line with our rapid expansion into a host of new and emerging territories.

“The SBTech sportsbook is hugely powerful and provides us with great flexibility, differentiation and speed to market which mirrors our existing and new markets strategy. Our continuing relationship with SBTech means the future is very bright indeed.”

 

About SBTech

SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 20 regulated markets.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.

The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.

Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.  For more information, visit: www.sbtech.com

 

About Bethard

Set on becoming a world leading sportsbook, whilst at the same time offering a state-of-the-art technical platform for its B2B customers, Bethard Group is building the next generation igaming company. We are driven, innovative and willing to take smart, calculated risks. The Bethard mission is to give potential winners across the globe the best gaming experience possible, by striving to improve our products, service, technology, communication and our game every day, all the time. That’s what we do to make sure winners keep joining us.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards

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Soft2Bet’s API-based, standalone product MEGA was recognised as the “Unique Selling Point” at the B2B SiGMA Europe Awards ceremony that took place in Malta on November 11. The award once again highlights Soft2Bet’s focus on innovation and data-driven iGaming solutions that drive engagement and player retention levels. 

The prize rewards companies that have led the industry in providing unique and innovative products to players. It also recognises high level execution of strategic goals and the ability of companies like Soft2Bet to provide cutting-edge solutions and launch ground-breaking innovations that drive engagement and revenues for its B2B partners. This latest SiGMA Europe prize also complements the numerous nominations and awards it has won in recent years at the EGR Nordics, SBC, Global Gaming, iGaming Sword and other high level industry awards.

Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “It’s always a great satisfaction to receive an award that recognises all the work that has been put into delivering MEGA. As a company that is firmly focused on the future, Soft2Bet continually innovates and enhances the user experience to produce strong growth and revenues.”

This SiGMA Europe Award recognises Soft2Bet’s significant contribution in online gambling and follows the SiGMA East Europe Outstanding Contribution in Gaming Award the company received for Soft2Bet Invest, the iGaming Innovation Fund it launched this year that provides financial and business support to iGaming and casual gaming entrepreneurs who have the same drive for innovation and growth as Soft2Bet.

The post Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards appeared first on European Gaming Industry News.

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SOFTSWISS Expands Men’s Health Initiative with Global Movember

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SOFTSWISS, a leading iGaming software provider, is strengthening its commitment to men’s health with an expanded lineup of activities for Movember, an ambitious initiative focused on saving the lives of men all around the world.

Building on the success of its debut participation in 2023, the company is stepping up its efforts to support both physical and mental well-being while encouraging open communication among employees. With the slogan ‘Talk It Out! Act It Out!’, the 2024 campaign highlights the importance of addressing critical health issues, including prostate and testicular cancer, as well as mental health challenges. Launched two decades ago, Movember has grown into a global movement with over five million supporters, aiming to measurably improve health outcomes for men by 2030.

This year, eleven SOFTSWISS’ senior and middle managers have stepped forward as project ambassadors, using their social media platforms to raise awareness. The popular Moustache Challenge will also feature participants starting November clean-shaven and proudly showcasing their moustaches at the month’s end. New activities include launching an anonymous mental health support channel for SOFTSWISS’ staff in collaboration with an online psychological counselling service. Additionally, to fully bring the campaign to life across SOFTSWISS offices, a table football tournament will be held in Warsaw, Poznan, and Tbilisi.

Ivan Montik, Founder of SOFTSWISS, commented: “Without good health, we cannot thrive in life or in business. In our busy lives, it is too easy to overlook our well-being. At SOFTSWISS, we wholeheartedly embrace the ‘WE CARE’ value – not only in our work but also in caring for ourselves and each other. This Movember, we encourage everyone to take a moment to reflect on what truly matters. Prioritising self-care is essential for building a successful future. Together, we can foster a culture of health and well-being that strengthens our community.”

Movember is part of a broader set of impactful initiatives supported by SOFTSWISS, including global health campaigns like Pink October, during which the company reimburses ultrasound and mammogram tests for its female employees. SOFTSWISS’ commitment to fostering top-tier working conditions has been well-noticed in the iGaming industry. Earlier this year, the company was honoured with the prestigious “Employer of the Year” nomination win at the SBC Awards.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Expands Men’s Health Initiative with Global Movember appeared first on European Gaming Industry News.

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IESF Concludes 16th Ordinary General Meeting in Riyadh

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The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.

Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.

In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.

The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.

The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:

  • Board Member: Mr. Samart Benjamin Assarasakorn

  • Treasurer: Mr. Daniel Wen Jun Loy

Membership Committee Members:

  • Mr. Soufiane El Filali

  • Mr. Jaroslav Melishek

Audit, Risk, and Governance Committee:

  • Chair: Mr. Tomas Gabris

  • Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic

Regulatory Committee Chair:

  • Mr. Ido Orel Brosh

In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.

“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.

The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.

The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.

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