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1xbet becomes Serie A partner again

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Online gambling company 1xBet has renewed its partnership with Italy’s Serie A. The company has become Serie A’s International Presenting Partner for the next three seasons to 2021.

According to the agreement, 1xBet will get multi-channel coverage across all match graphics, idents and virtual advertising in every live Serie A game in Europe, Africa, the Middle East, North Africa and the Americas.

“We are delighted to have 1xBet as a partner,” ISG joint Chairman Simon Burgess, said. “We are confident that Serie A will enable 1xBet to boost its brand courtesy of a direct link with its target audience.”

A spokesman for 1xBet said: “We are proud to have signed a partnership agreement for the next three seasons, and we hope that we will make a tangible contribution to the development of Italian football as well as giving the fans the best betting experience.”


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards

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Soft2Bet’s API-based, standalone product MEGA was recognised as the “Unique Selling Point” at the B2B SiGMA Europe Awards ceremony that took place in Malta on November 11. The award once again highlights Soft2Bet’s focus on innovation and data-driven iGaming solutions that drive engagement and player retention levels. 

The prize rewards companies that have led the industry in providing unique and innovative products to players. It also recognises high level execution of strategic goals and the ability of companies like Soft2Bet to provide cutting-edge solutions and launch ground-breaking innovations that drive engagement and revenues for its B2B partners. This latest SiGMA Europe prize also complements the numerous nominations and awards it has won in recent years at the EGR Nordics, SBC, Global Gaming, iGaming Sword and other high level industry awards.

Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “It’s always a great satisfaction to receive an award that recognises all the work that has been put into delivering MEGA. As a company that is firmly focused on the future, Soft2Bet continually innovates and enhances the user experience to produce strong growth and revenues.”

This SiGMA Europe Award recognises Soft2Bet’s significant contribution in online gambling and follows the SiGMA East Europe Outstanding Contribution in Gaming Award the company received for Soft2Bet Invest, the iGaming Innovation Fund it launched this year that provides financial and business support to iGaming and casual gaming entrepreneurs who have the same drive for innovation and growth as Soft2Bet.

The post Soft2Bet’s Motivational Engineering Gaming Application (MEGA) recognised by SiGMA Europe Awards appeared first on European Gaming Industry News.

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SOFTSWISS Expands Men’s Health Initiative with Global Movember

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SOFTSWISS, a leading iGaming software provider, is strengthening its commitment to men’s health with an expanded lineup of activities for Movember, an ambitious initiative focused on saving the lives of men all around the world.

Building on the success of its debut participation in 2023, the company is stepping up its efforts to support both physical and mental well-being while encouraging open communication among employees. With the slogan ‘Talk It Out! Act It Out!’, the 2024 campaign highlights the importance of addressing critical health issues, including prostate and testicular cancer, as well as mental health challenges. Launched two decades ago, Movember has grown into a global movement with over five million supporters, aiming to measurably improve health outcomes for men by 2030.

This year, eleven SOFTSWISS’ senior and middle managers have stepped forward as project ambassadors, using their social media platforms to raise awareness. The popular Moustache Challenge will also feature participants starting November clean-shaven and proudly showcasing their moustaches at the month’s end. New activities include launching an anonymous mental health support channel for SOFTSWISS’ staff in collaboration with an online psychological counselling service. Additionally, to fully bring the campaign to life across SOFTSWISS offices, a table football tournament will be held in Warsaw, Poznan, and Tbilisi.

Ivan Montik, Founder of SOFTSWISS, commented: “Without good health, we cannot thrive in life or in business. In our busy lives, it is too easy to overlook our well-being. At SOFTSWISS, we wholeheartedly embrace the ‘WE CARE’ value – not only in our work but also in caring for ourselves and each other. This Movember, we encourage everyone to take a moment to reflect on what truly matters. Prioritising self-care is essential for building a successful future. Together, we can foster a culture of health and well-being that strengthens our community.”

Movember is part of a broader set of impactful initiatives supported by SOFTSWISS, including global health campaigns like Pink October, during which the company reimburses ultrasound and mammogram tests for its female employees. SOFTSWISS’ commitment to fostering top-tier working conditions has been well-noticed in the iGaming industry. Earlier this year, the company was honoured with the prestigious “Employer of the Year” nomination win at the SBC Awards.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Expands Men’s Health Initiative with Global Movember appeared first on European Gaming Industry News.

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IESF Concludes 16th Ordinary General Meeting in Riyadh

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The International Esports Federation (IESF) held its 16th Ordinary General Meeting (OGM) on November 18, bringing together over 150 delegates from the member federations in Riyadh, Saudi Arabia.

Before the official start of the assembly, IESF welcomed representatives from the Saudi Olympic & Paralympic Committee (SOPC) and the Esports World Cup Foundation (EWCF). Abdulaziz Baeshin, CEO of SOPC presented Saudi Arabia’s progress in Esports and sports development and their vision moving forward. Frank Weber, Director of Corporate Marketing at EWCF discussed the success of the EWCF and highlight upcoming plans for the future.

In his opening speech, IESF President HRH Prince Faisal bin Bandar bin Sultan Al Saud expressed gratitude for the number of delegates who attended the assembly. He reflected on the federation’s success and achievements over the past year, the key areas for improvement, and the necessity of continued close collaboration among members.

The first session of the assembly continued with reviewing motions submitted by the members and voting on their acceptance or rejection. The members also voted to grant Full Membership status to Canada, Germany, Latvia, and Malta.

The second session of the OGM was dedicated to electing key positions within the IESF Board and committees. The results are:

  • Board Member: Mr. Samart Benjamin Assarasakorn

  • Treasurer: Mr. Daniel Wen Jun Loy

Membership Committee Members:

  • Mr. Soufiane El Filali

  • Mr. Jaroslav Melishek

Audit, Risk, and Governance Committee:

  • Chair: Mr. Tomas Gabris

  • Members: Mr. Jacopo Ierussi and Mr. Stevan Nenad Rosic

Regulatory Committee Chair:

  • Mr. Ido Orel Brosh

In his concluding statement, IESF General Secretary Boban Totovski congratulated the assembly on a productive and democratic meeting. He expressed his appreciation for the valuable insights shared by members and their dedication to the growth of the IESF.

“This year’s assembly demonstrated the strength of our community and the shared vision that drives IESF forward. I thank everyone for their contributions to a democratic and smooth process, and I look forward to welcoming more member federations to our family next year and even greater success” said Totovski.

The OGM 2024 in Riyadh was another step forward in IESF’s mission to unite the Esports world under a shared vision. With the growing number of national federations, the IESF continues to cement its role as the largest Esports family.

The post IESF Concludes 16th Ordinary General Meeting in Riyadh appeared first on European Gaming Industry News.

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