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Betsson Group goes live with Enteractive’s new (Re)activation Cloud to strengthen loyalty and responsible gaming
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AI-driven platform to boost player retention and reduce churn rates
Enteractive, a pioneer in player retention solutions, has launched (Re)activation Cloud – the iGaming industry’s first fully fledged, AI-driven platform for large-scale personal player retention and win-back.
The new automated service, which is now live with Betsson Group, makes it possible for operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control. Through (Re)activation Cloud, operators can re-engage their player base with Enteractive’s industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.
Connected via a simple API integration, the platform allows for AI-driven engagement scheduling and optimisation, with the idea of having easily configurable settings for bonuses, lapsed periods and other key parameters.
A real-time dashboard provides CRM managers with live control and the ability to monitor player survey results, as well as responsible gambling measures.
Mikael Eliasson, Outbound Strategy Manager at Betsson Group, said: “We’ve been working with Enteractive for many years and with (Re)activation Cloud, they are really stepping up the game to make player retention and premium-quality churn prevention easy to use and an essential tool that no operator can be without.
“This also safeguards our data, in regards to GDPR, from a company- and customer’s perspective to be assured that all is handled in respect to their integrity and protection for any responsible gaming related area.”
Enteractive CEO Mikael Hansson added: “(Re)activation Cloud is a real game changer. We’ve been developing the service for three years in order to make this happen, and now it’s here.
“(Re)activation Cloud is all about delivering real personal customer relationship conversation through an API. Following a simple integration, CRM managers can simply sit back and watch churn rates drop and active players come back, driving bottom line results with no risk.”
Enteractive will be demonstrating (Re)activation Cloud at SiGMA 2018 at stands ST106 and ST125, between 28-30 November at the Malta Fairs & Conventions Centre in Ta’ Qali.
To arrange a meeting with Enteractive’s Head of Business Development at the show, please contact us at [email protected].
About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.
Source: Latest News on European Gaming Media Network
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Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal
New content partnership sees maverick game studio hit Octavian Lab platform
Award-winning game studio Peter & Sons has amped up its presence in the Italian market thanks to a new deal with Octavian Lab.
Rome-based software provider Octavian is a major supplier of igaming solutions to the Italian market, and the deal sees it become one of Peter & Sons’ main aggregate partners in Italy. The company powers big players like Entain-owned Eurobet, Snaitech, Sisal, Betfair and many others. Octavian Lab has recently received a special mention as best aggregator of the year during EGR Italy awards 2024.
Under the new partnership, Peter & Sons first went live with Italian gaming powerhouse Eurobet. Founded in 1995, the brand is an igaming pioneer, having offered digital betting since 1999. As a land-based sports betting operator, it’s one of the most recognizable gaming brands in Italy.
Peter & Sons has been wowing the industry since its 2019 formation with a stream of games that dare to be different.
Drawing on influences from everything from cult comic books and cartoons to obscure science fiction, and with an emphasis on storytelling, audio-visual excellence and playability, the maverick Barcelona-based studio is creating some of the most strikingly original and avant garde casino games on the market today.
The studio picked up three awards at the recent MiGEA Malta iGaming Excellence Awards 2024, including Best New Slots Developer of The Year.
Yann Bautista, Founder and Commercial Director at Peter & Sons said: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”
Emanuele Nocentelli, CEO at Octavian Lab said: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”
The post Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal appeared first on European Gaming Industry News.
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Amusnet Releases “10 Bulky Fruits” Video Slot
Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game.
This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.
10 Bulky Fruits video slot tempts with entertainment and a variety of lucky symbols. Enjoy the fruitilicious bouquet the game offers.
Gamble
Play the game and multiply the winning through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “10 Bulky Fruits” Video Slot appeared first on European Gaming Industry News.
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Thunderkick strikes again with bowling bonanza Split Happens
Stacked Walking Wilds and Power Reset feature deliver 3,000x win potential
Independent slots studio Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience.
The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.
Base game action is enhanced by Walking Stacked Wilds, which award a minimum of two respins whenever reels two, three or four are filled with bowling pin Wild symbols. Wilds are transformed into Stacked Wilds and move one position toward the outside of the reels with each respin, boosting wins until they leave the grid.
If a Walking Stacked Wild lands on reel three, the Split Happens feature is triggered, cutting the icon in half and placing a Stacked Wild on both reels two and four before respins commence.
The bonus round is activated when three bowling ball scatters are collected in the bonus meter, with five Free Spins awarded. During the feature, a multiplier remains in place above the reels, which increases by 1x with each respin and is applied to all wins featuring a Stacked Wild.
Every time a Stacked Wild lands, the Power Reset feature resets the Free Spins counter to 5, while retaining the existing multiplier to significantly increase wins.
Split Happens is a vibrant addition to Thunderkick’s constantly evolving product portfolio that showcases the provider’s distinctive approach to game creation, leveraging its best-in-class production team to deliver immersive and entertaining gameplay.
Mike Collins, Game Product Owner at Thunderkick, said: “We continually strive to diversify our product portfolio to appeal to a broad player base. Split Happens is our latest creation that combines whimsical graphics with 3,000x win potential to provide something a little different for players.
“In a highly competitive market, embracing themes rarely utilised allows us to stand out as a brand and provide real value for our operator partners.”
The post Thunderkick strikes again with bowling bonanza Split Happens appeared first on European Gaming Industry News.
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