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Belgium restricts iGaming advertising

George Miller
November 13, 2018
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Belgium’s government has issued stricter regulations against iGaming advertising, as part of its effort to protect children from the ill-effects of all forms of gambling.

The Belgian parliament okayed the new regulations after close to a year of deliberations. The most significant feature of the new regulations is the total ban on online casino TV advertising.

According to the new regulations, there will be restrictions on other forms of casino advertising too. Online casino operators will be allowed to advertise their services only on government approved websites. There will be a ban on sports betting on TV before 8 pm. No forms of marketing will be allowed during live sports broadcasts. Celebrity or athlete endorsements of gambling companies will also be prohibited.


Source: Latest News on European Gaming Media Network

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

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Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

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