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IMG debuts IMG Arena to focus on fan-first digital innovation
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IMG, a world leader in sports, events, media and fashion operating in more than 30 countries, today announced the debut of IMG Arena, an evolution of its leading global sports betting business.
Headquartered in London, IMG Arena specialises in bringing sport and the sports betting industry closer together. IMG Arena works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.
IMG’s expertise in sports betting dates back to 2012, when it began developing a client and partner base of tier one betting operators and rights holders. Since then, IMG has created partnerships with more than 40 leading federations, including the ATP, MLS, Serie A, NHL, EuroLeague and the US Open. As the group’s reach has grown, it has added new layers of expertise, including ultra-realistic virtual sport products via a strategic investment in Leap Gaming in June 2018. Throughout its development, IMG has remained committed to distributing only official sports federation data and streaming content.
IMG Arena, which sits within the IMG Media division, is led by Freddie Longe, Senior Vice President and Managing Director, whose career at IMG spans more than 12 years. Longe is supported by a senior team that includes industry veterans Max Wright and Brad van Wely.
Longe said: “Backed by the considerable global scale, network and resource of IMG, IMG Arena will build on our existing advantages and well-developed offering to positively disrupt the market, with a strong fan-first innovation pipeline that drives incremental value to our clients and customers. The move to IMG Arena underlines the business’s aggressive growth plans and a desire to expand our footprint in a range of worldwide markets, including the US as the region continues to regulate.”
IMG Arena processes official data for more than 45,000 sport events per year. Among these data services are its unparalleled tennis feeds, incorporating the ATP, WTA and ATP Challenger Tours, as well as three of the Grand Slams: Roland Garros, Wimbledon and the US Open. Data is entered directly from the umpire’s chair, meaning real-time, official, point-by-point data goes from court to fan in less than one second.
IMG Arena’s premium, multi-sport streaming portfolio features a broad range of high-profile properties, including the English FA Cup, Football League and EFL Cup, Serie A and MLS (football), Roland Garros and US Open (tennis), EuroLeague (basketball) and NHL (ice hockey). In 2017, the business delivered more than 70 million hours of content and 39 million unique views.
About IMG:
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
Source: Latest News on European Gaming Media Network

Latest News
Newzoo x Tebex Report: How Gamers Are Spending in 2025
How players pay is changing, and so is how much they spend.
Tebex, the leading payments solution for gaming reaching $1Bn in processed payments, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.
“Unlocking Games Revenue: Player Behavior and Payment Trends in the West”
Key Findings:
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NA is the top spending region globally:
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NA average: $324.9 per payer
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EU average: $125.4 per payer
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Motivations for spending differ by region:
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NA has a desire for expression:
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34% of players spend to unlock exclusive content and 29% to personalize characters
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EU has a value-driven behavior:
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28% of players citing special offers or good prices as their top reason to spend.
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EU: DLC, microtransactions, and subscriptions account for nearly 50% of PC game revenue (and 1/3 of console game revenue)
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NA: leads in Buy Now, Pay Later adoption with $80 ATV, tied with Crypto.
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In LATAM, Africa, and APAC: local wallets are becoming the go-to payment method
The post Newzoo x Tebex Report: How Gamers Are Spending in 2025 appeared first on European Gaming Industry News.
Latest News
Nazara Doubles Q1FY26 Revenues to ₹498.8 Cr; EBITDA Up 90% to ₹47.4 Cr and PAT Increases by 118% to ₹51.3 Cr
Board approves stock split and 1:1 bonus issue
Nazara Technologies Limited (“Nazara”) posted a sharp growth in Q1FY26 with revenues of ₹498.8 crore (+99% YoY) and EBITDA of ₹47.4 crore (+90% YoY). The core gaming business achieved a 24.4% EBITDA margin, reflecting strong execution of its IP-led gaming strategy.
PAT in Q1FY26 was ₹51.3 crores, marking a 118% YoY increase and underlining the company’s continued ability to generate sustainable profits even as it invests for growth.
Growth was led by strong performances from Fusebox, Animal Jam, and Curve Games, supported by the company’s Centers of Excellence in User Acquisition and Analytics. “We are seeing early results from our sharpened focus on IP-led gaming and are reinvesting this momentum into expanding our IP portfolio and strengthening UA to drive sustained growth. We have also strengthened our leadership team with recent appointments bringing deep expertise in gaming,” said Nitish Mittersain, Joint MD & CEO, Nazara Technologies Ltd.
The board also approved Sub-division of equity shares and issue of Bonus Shares as follows:
- Sub-division of 1 (One) equity share of face value of Rs. 4/- (Rupees Four) each fully paid-up into 2 (Two) equity shares of face value of Rs. 2/- (Rupees Two) each fully paid-up; and
- Issue of bonus equity shares in the ratio of 1:1 i.e., 1 (One) bonus equity share of Rs. 2/- (Rupees Two) each for every 1 (One) equity share of Rs. 2/- (Rupees Two) each fully paid-up.
The post Nazara Doubles Q1FY26 Revenues to ₹498.8 Cr; EBITDA Up 90% to ₹47.4 Cr and PAT Increases by 118% to ₹51.3 Cr appeared first on European Gaming Industry News.
Latest News
BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States
US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.
BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.
Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:
“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”
ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”
BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.
This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.
About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.
About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.
The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.
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