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InComm Partners with Xsolla to Enable Online Game Account Funding with Cash at GameStop
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InComm, a leading prepaid product and payments technology company, announced today that it has partnered with Xsolla, the one-stop-shop for game developers to launch, monetize and scale their games globally, providing a unique solution for cash-preferred gaming consumers.
GameStop will be the first video game retailer to leverage InComm’s cash-based payment technology platform, VanillaDirect Pay, to allow Xsolla’s customers to use cash to load their gaming accounts at any of GameStop’s more than 3,800 locations across the U.S.
This will allow gamers to buy online game subscriptions or in-game currency without needing a credit card or traditional banking account. Leveraging the VanillaDirect Pay solution will help Xsolla fill a significant market need in which 52 percent of their end users prefer to pay with cash.
“The growth of online and mobile gaming has presented retailers with a new and attractive way to reach consumers,” said Matt Lanford, Senior Vice President and General Manager, Financial Services at InComm. “Allowing consumers to fund their gaming accounts in-store using cash gives them the options they need to keep playing. Video game consumers are fully devoted to their game of choice and will be loyal to the retailers that help them play. Now, retailers can capture that loyalty, drive foot traffic and encourage additional purchases. It is a win-win for both sides of the register.”
Xsolla offers game developers a suite of tools and services that enables them to self-publish and monetize their games globally. It provides payment and billing solutions to some of the most popular online and mobile games in the world including Smite, Phoenix Point and PUBG. Xsolla’s partners’ games are played by over 50 million active monthly users. If those users want to fund their gaming account with cash, they only need to bring a barcode supplied to them through the game’s website or app to one of GameStop’s locations across the country. After the barcode is scanned and the payment is collected, the customers’ accounts will be updated.
“This partnership with InComm and their VanillaDirect Pay technology, allows us to give cash-preferred players the ability to quickly and conveniently fund their accounts, and get back to playing the games they love,” said Aleksandr Agapitov, CEO of Xsolla. “Our goal is to develop the tools and services that level the playing field by giving all of our game developers, from indie to enterprise, the ability to monetize their games to all gamers, at all GameStop stores. In turn, GameStop will have access to the hundreds of indie games we serve. Everyone wins.”
VanillaDirect is InComm’s proprietary suite of cash-based payment solutions, and VanillaDirect Pay is the latest solution launched under its banner enabling consumers to digitize cash at retail such as GameStop.
For more information about VanillaDirect, please visit www.VanillaDirect.com.
About InComm
By building more value into every transaction through innovative payment technologies, InComm creates seamless and valuable commerce experiences. InComm’s unique products and services – which range from gift card malls to enhanced payment platforms – connect companies across a wide range of industries including retail, healthcare, tolling & transit, incentives and financial services to an ever-expanding consumer base. With more than 25 years of experience, over 500,000 points of distribution, 366 global patents and a presence in more than 30 countries, InComm leads the prepaid and payments industry from its headquarters in Atlanta, Ga. Learn more at www.InComm.com.
About Xsolla
Xsolla delivers a comprehensive suite of tools and services that make it easy to launch and monetize games and products globally. Serving only the video game industry, the Xsolla product suite caters to businesses from indie to enterprise, with: Pay Station and its #1 Anti-fraud solution, Partner Network, Site Builder, Store, Login, and Launcher. These Xsolla tools work seamlessly to eliminate the friction in distribution, promotion, sales and payments so developers, publishers, and platform partners can increase their audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation. For more information, visit www.xsolla.com.
Source: Latest News on European Gaming Media Network

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.
The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.
Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.
With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.
Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.
Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”
BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”
The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.
The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.
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Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity
Clarion Gaming Managing Director Stuart Hunter has completed one of the most challenging endurance races open to amateur athletes tackling the 21km (13.1 mile) 30 obstacle Spartan Beast trail course and in the process raising crucial funds for the gambling industry charity CHIPS.
Stuart, who completed the ‘Beast’ in a highly respectable time of 3hrs 51 minutes, raised over £4,000 for the children’s charity which provides powered wheelchairs for youngsters with profound mobility issues.
Reflecting on the challenge which involved a variety of punishing obstacles including a 100m barbed wire crawl and the Tyrolean Traverse which involves hanging upside down for an extended period he said: “The ‘appeal’ of taking on an event such as the Spartan Beast is that it takes you to your physical and mental limits.
“As well as being physically fit and injury free you also need a positive mental space and mindset to push through 13 miles stopping at over 30 strength tests along the way.
“Running for a really brilliant charity such as CHIPS which was formed by members of the gambling industry helped me turn the challenge of completing the Spartan into a force for good and reinforced the positivity that’s so important when you step so far out of your comfort zone.
“I would like to say a massive thank-you to everyone in the international industry who has contributed so generously to my fundraising. Each powered wheelchair funded by CHIPS costs in the region of £6,000 – I have some way to go to get that sum over the line and as a result transform the life of a youngster.”
The post Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity appeared first on European Gaming Industry News.
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ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS
Phase 1 of the $400,000 guaranteed Survivor Flips tourney starts this Thursday, leading into three Main Events guaranteeing $5 million total
ACR Poker’s largest online tournament series ever is a week in, and the action really explodes this week with Survivor Flips and the highly-anticipated monster Main Events. The popular online poker site’s flagship Online Super Series (OSS) XL boasts over $50 million in guarantees and runs until June 3rd.
The fast-paced Survivor Flips tourney features a $400,000 guaranteed prize pool, and players can earn their seat by advancing through Phase 1 starting this Thursday. Players can enter Step Satellites starting at $2.25, or jump straight into Phase 1 for a $130 buy-in. Phase 1 and Step Satellites run daily through Sunday, June 1st at 3pm ET, leading into Phase 2 that day at 3:05pm ET, where all participants start in the money and play in a regular tournament.
Hot on the heels of the Survivor Flips action kicking off, three monster Main Events are set to take center stage with Day 1’s this Sunday, May 25th and Sunday, June 1st. Day 2 is then on Monday, June 2nd. There is $2 million guaranteed in both the $2,650 buy-in and $1,050 buy-in Main Events, and $1 million guaranteed in the $215 buy-in Main Event.
“This is the biggest series in our history, offering insane value and something for everyone,” said ACR Pro Chris Moneymaker. “The Main Events are massive, and the Survivor Flips tourney is especially fun — fast action, quick results, big rewards, and you start Phase 2 already in the money. Don’t miss this massive week of the OSS XL.”
In addition to these headliners, players can jump into a $2 million Multi-Flight tourney, three massive Mystery Bounty Multi-Flight events and chase a piece of the $65,000 Leaderboard Contest. Plus, there’s $50,000 in step satellites and freerolls to help players of all bankrolls climb the OSS XL ladder for cheap or even free. OSS XL events can be easily tracked via ACR Poker’s online tournament schedule.
During the series, various ACR Pros, Stormers and Team Online members such as Conor O’Driscoll and Mark Rubbathan are jumping in to connect with the community and enhance players’ experience. From ‘Survivor Hour’ streams on Twitch where viewers can win Survivor Flip seats, to sharing daily ‘Day In The Life’ videos on Instagram that offer fans an inside look at their OSS XL grind, they are bringing players closer to the action.
For the full OSS XL schedule and event details, visit ACRPoker.eu.
The post ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS appeared first on European Gaming Industry News.
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