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Scientific Games Reports Third Quarter 2018 Results

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Scientific Games Reports Third Quarter 2018 ResultsReading Time: 21 minutes

 

Revenue growth reflects continued momentum and highlights clear avenue for deleveraging

Company Considering IPO for Rapidly Growing Social Gaming Business in 2019

 

Scientific Games Corporation reported results for the third quarter ended September 30, 2018.

Third Quarter 2018 Financial Highlights:

  • Third quarter revenue rose 7 percent to $821.0 million, up from $768.9 million in the year ago period, reflecting $46.5 million in revenue from NYX, along with growth in our Lottery and Social businesses.
  • Net loss was $351.6 million compared to $59.3 million in the prior year period, primarily driven by $338.7 million in restructuring and other charges. The restructuring and other charges are inclusive of $309.6 million recorded during the quarter related to the verdict in the Shuffle Tech legal matter, which did not result in any cash outflow as the verdict is subject to post-trial motions and the appeal process.
  • Consolidated Attributable EBITDA (“Consolidated AEBITDA”), a non-GAAP financial measure defined below, increased 9 percent to $325.7 million from $299.0 million in the prior year period, primarily driven by higher revenue and continued operational efficiencies. Consolidated AEBITDA margin, a non-GAAP financial measure defined below, was 39.7 percent, compared to 38.9 percent in the prior year period.
  • Net cash provided by operating activities increased to $223.5 million from $109.5 million in the year ago period driven primarily by improvements in operating results, working capital and timing of interest payments resulting from the February 2018 refinancing. Free cash flow, a non-GAAP financial measure, increased by $95.4 million from the year ago period to $123.0 million. Our net debt leverage ratio, a non-GAAP financial measure, was down 0.3x from the prior quarter to 6.7x as a result of lower debt and higher LTM AEBITDA.
  • The Company is considering a possible initial public offering of a minority interest in its social gaming business in 2019. The social gaming business continues to experience rapid growth and has reached significant scale. The Company believes an IPO would provide greater flexibility to pursue additional growth initiatives specifically designed for its social gaming business, as well as unlocking additional value for Scientific Games stakeholders. The Company anticipates that the proceeds from the IPO would primarily be used to repay debt.

Barry Cottle, CEO and President of Scientific Games, said “We are very pleased with the growth we are seeing across our businesses as we continue to lead our industry into the future. Our investments in digital, sports betting, and new games are producing the most innovative and engaging products in the market and we are excited about the customer response here in the U.S. and around the world. For our rapidly growing social business, an IPO would give us greater flexibility to pursue growth for the business and drive value for stakeholders. We remain focused on delivering for our customers and running our business efficiently and effectively to drive revenue, reduce costs and continue to build momentum across the Company.”

Michael Quartieri, Chief Financial Officer of Scientific Games, added, “This quarter marks our twelfth consecutive quarter of year over year growth in revenue and Consolidated AEBITDA. Our focus on generating cash flows provides us a clear avenue to strengthen our balance sheet.”

SUMMARY CONSOLIDATED RESULTS

Three Months Ended September 30,

($ in millions)

2018

2017

Revenue 

$

821.0

$

768.9

Net loss

(351.6)

(59.3)

Net cash provided by operating activities 

223.5

109.5

Capital expenditures 

92.6

73.9

Non-GAAP Financial Measures(1)

Consolidated AEBITDA 

$

325.7

$

299.0

Consolidated AEBITDA margin 

39.7%

38.9%

Free cash flow 

$

123.0

$

27.6

Balance Sheet Measures

As of Sept 30, 2018

As of Dec 31, 2017

Cash and cash equivalents

$

113.5

$

788.8

Principal face value of debt outstanding (2)

8,951.1

8,869.4

Available liquidity 

663.3

1,009.4

(1) The financial measures “Consolidated AEBITDA”, “Consolidated AEBITDA margin”, and  “free cash flow” are non-GAAP financial measures defined below under “Non-GAAP Financial Measures” and reconciled to the most directly comparable GAAP measures in the accompanying supplemental tables at the end of this release.

(2) Principal face value of outstanding 2026 Secured Euro Notes and 2026 Unsecured Euro Notes are presented at the constant foreign exchange rate at issuance of these notes.

GAMING HIGHLIGHTS FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2018

Three Months Ended September 30,

Increase/(Decrease)

($ in millions)

2018

2017

Amount

%

Revenue

   Gaming operations(1)

$

159.2

$

176.0

$    (16.8)

(10)

%

   Gaming machine sales

167.2

163.1

4.1

3

%

   Gaming systems

69.7

62.0

7.7

12

%

   Table products

51.8

53.5

(1.7)

(3)

%

$

447.9

$

454.6

$      (6.7)

(1)

%

AEBITDA

$

232.5

$

221.2

$      11.3

5

%

AEBITDA margin 

51.9%

48.7%

(1) Gaming operations includes $4.5 million in WAP jackpots as a reduction to revenue in 2018, compared to the 
2017 presentation in which $5.5 million of WAP jackpots was classified as cost of services. This change in 
classification has no impact on AEBITDA.

  • Total gaming revenue decreased $6.7 million, including an unfavorable $4.5 million impact on Gaming operations from revenue recognition accounting effective in 2018, and AEBITDA increased 5 percent, or $11.3 million, to $232.5 million, primarily reflecting a 320 basis point improvement in the AEBITDA margin to 51.9 percent.
  • Gaming operations revenue declined $16.8 million in the third quarter 2018, inclusive of the negative impact from the new revenue recognition accounting. Our WAP, premium and participation ending installed base decreased sequentially by 1,554 units. This ending installed base decrease is reflective of a strategic long-term relationship entered into during the quarter that converted a number of units that were on lease to product sales in Oklahomaand also to a lesser degree the redeployment of lower yielding Oregon VLT units. The installed base of other leased and participation games increased sequentially by 152 units with average daily revenue down $0.98, which reflects the replacement in the installed base of higher yielding U.K. units with lower yielding units in Greece.
  • Gaming machine sales revenue increased $4.1 million year over year, benefiting from our new strategic long-term relationship. The average sales price increased 3 percent to $18,199, reflecting the benefit of the premium received from the strategic relationship described above and a more favorable mix of gaming machines.
  • Gaming systems revenue increased $7.7 million to $69.7 million, primarily due to ongoing system installations in Canada, coupled with increased hardware sales, primarily the iVIEW®4. The Canadian systems deployments are expected to continue throughout 2018, and beyond.
  • Table products revenue decreased $1.7 million to $51.8 million, reflecting strength in recurring utility products, which was offset by lower product sales as the prior year featured a large international expansion.

LOTTERY HIGHLIGHTS FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2018

($ in millions)

Three Months Ended September 30, 

Increase/(Decrease)

Revenue

2018

2017

Amount

%

   Instant products 

$

142.0

$

142.7

$

(0.7)

%

   Lottery systems  (1)

64.8

60.2

4.6

8

%

$

206.8

$

202.9

$

3.9

2

%

AEBITDA 

$

92.3

$

89.2

$

3.1

3

%

AEBITDA margin

44.6%

44.0%

(1) Lottery systems revenue includes $9.3 million in product sales revenue, compared to $9.8 million in 2017.

  • Total lottery revenue increased $3.9 million, or 2 percent, to $206.8 million, and AEBITDA increased 3 percent to $92.3 million, compared to $89.2 million in the prior year, with AEBITDA margin improving to 44.6 percent, primarily reflecting the revenue increase and a more profitable revenue mix.
  • Instant products revenue of $142.0 million was flat from the prior year driven by a 3 percent decrease in U.S. revenue, offset by a 10 percent increase internationally.
  • Lottery systems revenue increased $4.6 million, or 8 percent to $64.8 million driven largely by domestic organic growth.

SOCIAL HIGHLIGHTS FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2018

Three Months Ended September 30,

Increase/(Decrease)

($ in millions)

2018

2017

Amount

%

   Revenue 

$

105.1

$

95.1

$

10.0

11

%

AEBITDA

$

27.0

$

20.1

$

6.9

34

%

AEBITDA margin

25.7%

21.1%

  • Social revenue grew 11 percent to $105.1 million, reflecting the ongoing popularity of Bingo Showdown™ and the success of the recently launched MONOPOLY themed casino app along with continued growth in our core apps includinJackpot Party® Social Casino.
  • AEBITDA rose 34 percent to $27.0 million, and AEBITDA margin increased to 25.7 percent, primarily reflecting the continued growth in revenue and improved operating leverage.

DIGITAL HIGHLIGHTS FOR THE THREE MONTHS ENDED SEPTEMBER 30, 2018

($ in millions)

Three Months Ended September 30

Increase/(Decrease)

Revenue(1)

2018

2017

Amount

%

   Sports and platform

$

20.8

$

$

20.8

 nm 

   Gaming and other 

40.4

16.3

24.1

148

%

$

61.2

$

16.3

$

44.9

275

%

AEBITDA

$

11.9

$

3.1

$

8.8

284

%

AEBITDA margin

19.4%

19.0%

nm – not meaningful

(1) Includes the results of NYX since the completion of its acquisition on January 5, 2018.

  • Total digital revenue increased to $61.2 million, primarily reflecting $46.5 million of revenue from NYX.
  • AEBITDA was $11.9 million and AEBITDA margin was 19.4 percent, both reflecting the addition of NYX.
  • On November 1, 2018 we completed the acquisition of Don Best Sports Corporation and DBS Canada Corporation (together “Don Best”), enhancing our offerings by adding a leading global supplier of real-time betting data and pricing of North American sporting events.

LIQUIDITY

Three Months Ended September 30,

Increase/

($ in millions)

2018

2017

(Decrease)

Net loss(1)

$     (351.6)

$       (59.3)

$   (292.3)

Non-cash adjustments included in net loss

183.8

181.6

2.2

Non-cash interest

6.6

4.1

2.5

Changes in deferred income taxes and other

4.1

0.1

4.0

Distributed earnings from equity investments

5.4

1.6

3.8

Change in legal reserves

309.6

309.6

Changes in working capital accounts 

65.6

(18.6)

84.2

Net cash provided by operating activities 

$

223.5

$

109.5

$

114.0

(1) Inclusive of a $309.6 million legal reserve charge.

  • During the quarter ended September 30, 2018, the Company made net payments of $122.2 million on its debt, including $110.0 million of voluntary net repayments under its revolving credit facility and $12.2 million in mandatory amortization of its term loans, as well as payments to reduce capital leases.
  • Net cash provided by operating activities increased $114.0 million to $223.5 million, principally related to improvements in operating results, working capital and a $63.4 million favorable change in accrued interest.
  • Capital expenditures totaled $92.6 million in the third quarter of 2018, compared with $73.9 million in the prior-year period. The increase from the prior year was related to several long-term and highly accretive projects including ongoing platform development in Digital for expansion in U.S. and around the world, lottery systems installations in Maryland and Kansas and the acceleration of our installed base of participation games and WAP games, including the successful rollout of our James Bond franchise. For 2018, we continue to expect capital expenditures will be within a range of $360$390 million, based on existing contractual obligations, planned investments and the inclusion of NYX.
  • Subsequent to quarter end, we sold a real estate asset for $40.0 million in proceeds.

Earnings Conference Call  
Scientific Games executive leadership will host a conference call on Thursday, November 8, 2018, at 8:30 a.m. EST to review the Company’s third quarter results. To access the call live via a listen-only webcast and presentation, please visit http://www.scientificgames.com/investors/events-presentations/ and click on the webcast link under the Investor Information section. To access the call by telephone, please dial: +1 (412) 317-5420 (U.S. and International) and ask to join the Scientific Games Corporation call. A replay of the webcast will be archived in the Investors section on www.scientificgames.com.

 

About Scientific Games:
Scientific Games Corporation  is the world leader in offering customers a fully integrated portfolio of technology platforms, robust systems, engaging content and services.  The Company is the global leader in technology-based gaming systems, digital real-money gaming and sports betting platforms, table games, table products and instant games, and a leader in products, services and content for gaming, lottery and social gaming markets. Scientific Games delivers what customers and players value most: trusted security, creative entertaining content, operating efficiencies and innovative technology. For more information, please visit www.scientificgames.com, which is updated regularly with financial and other information about the Company.

The information contained on, or that may be accessed through, our website is not incorporated by reference into, and is not a part of, this document.

COMPANY CONTACTS

Media Relations 
Susan Cartwright +1 702-532-7981 
Vice President, Corporate Communications 
[email protected]

Investor Relations  
Michael Quartieri +1 702-532-7658  
Executive Vice President and Chief Financial Officer

All ® notices signify marks registered in the United States. © 2018 Scientific Games Corporation. All Rights Reserved.

Forward-Looking Statements  
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “plan,” “continue,” “believe,” “expect,” “anticipate,” “target,” “should,” “could,” “potential,” “opportunity,” “goal,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions; slow growth of new gaming jurisdictions, slow addition of casinos in existing jurisdictions, and declines in the replacement cycle of gaming machines; ownership changes and consolidation in the gaming industry; opposition to legalized gaming or the expansion thereof; inability to adapt to, and offer products that keep pace with, evolving technology, including any failure of our investment of significant resources in our R&D efforts; inability to develop successful products and services and capitalize on trends and changes in our industries, including the expansion of internet and other forms of interactive gaming; laws and government regulations, including those relating to gaming, data privacy, and environmental laws; legislative interpretation and enforcement, regulatory perception and regulatory risks with respect to gaming and sports wagering; reliance on technological blocking systems; expectations of shift to regulated online gaming or sports wagering; dependence upon key providers in our Social gaming business; inability to win, retain or renew, or unfavorable revisions of, existing contracts, and the inability to enter into new contracts; protection of our intellectual property, inability to license third party intellectual property, and the intellectual property rights of  others; security and integrity of our products and systems; reliance on or failures in information technology and other systems; security breaches and cyber-attacks, challenges or disruptions relating to the implementation of a new global enterprise resource planning system; failure to maintain adequate internal control over financial reporting; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships; failure to achieve the intended benefits of our acquisitions, including the NYX acquisition and the Don Best acquisition; the ability to successfully integrate our acquisitions, including the NYX acquisition and the Don Best acquisition; incurrence of restructuring costs; implementation of complex new accounting standards; changes in estimates or judgments related to our impairment analysis of goodwill or other intangible assets; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including anti-corruption laws and fluctuations in foreign exchange rates, possibility that the renewal of LNS’ concession to operate the Italian instant games lottery is not finalized (including as the result of a protest or any right of appeal on a court ruling on a protest); restrictions on the payment of dividends from earnings, restrictions on the import of products and financial instability, including the potential impact to our business resulting from the affirmative vote in the U.K. to withdraw from the EU, and the potential impact to our instant lottery game concession or VLT lease arrangements resulting from the economic and political conditions in Greece; changes in tax laws or tax rulings (including the recent comprehensive U.S. tax reform) or the examination of our tax positions; the imposition of tariffs, dependence on key employees; difficulty predicting what impact, if any, new tariffs imposed by and other trade actions taken by the U.S. and foreign jurisdictions could have on our business; litigation and other liabilities relating to our business, including litigation and liabilities relating to our contracts and licenses, our products and systems, our employees (including labor disputes), intellectual property, environmental laws and our strategic relationships; level of our indebtedness, higher interest rates, availability or adequacy of cash flows and liquidity to satisfy indebtedness, other obligations or future cash needs; inability to reduce or refinance our indebtedness; restrictions and covenants in debt agreements, including those that could result in acceleration of the maturity of our indebtedness; influence of certain stockholders, including decisions that may conflict with the interests of other stockholders; stock price volatility; the possibility that the contemplated initial public offering of a minority interest in our social gaming business (the “contemplated IPO”) will not be pursued or completed; and the risk that the anticipated benefits of the contemplated IPO are not realized or that we may not be able to utilize the proceeds of the contemplated IPO as expected.

Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings “Forward Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for our ongoing obligations under the U.S. federal securities laws, we undertake and expressly disclaim any obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.

No Offer  
No registration statement relating to the contemplated IPO has been filed with the Securities and Exchange Commission. This press release does not constitute an offer to sell, or a solicitation of an offer to purchase, any such securities.  Any securities to be offered in any such offering may not be sold nor may offers to buy be accepted prior to the time a registration statement becomes effective.

Segment Performance Measures 
As a result of our Chief Executive Officer change, who is our chief operating decision maker (CODM), and starting with the second quarter of the 2018 reporting period, we changed our business segment performance measure of profit or loss from operating income (loss) to Attributable EBITDA. This change was made in order to align our external financial reporting with how our CODM evaluates the operating results and performance of our business segments. Attributable EBITDA as a business segment performance measure of profit or loss is consistent with the definition of Attributable EBITDA described below. Business segment information for the prior comparable periods has been recast to reflect this change.

Non-GAAP Financial Measures  
The Company’s management uses the following non-GAAP financial measures in conjunction with GAAP financial measures: Consolidated AEBITDA, Consolidated AEBITDA margin, free cash flow, EBITDA from equity investments, net debt and net debt leverage ratio (each, as described more fully below). These non-GAAP financial measures are presented as supplemental disclosures. They should not be considered in isolation of, as a substitute for, or superior to, the financial information prepared in accordance with GAAP, and should be read in conjunction with the Company’s financial statements filed with the SEC. The non-GAAP financial measures used by the Company may differ from similarly titled measures presented by other companies.

Specifically, the Company’s management uses Consolidated AEBITDA to, among other things: (i) monitor and evaluate the performance of the consolidated Company’s business operations; (ii) facilitate management’s internal and external comparisons of the Company’s consolidated historical operating performance; and (iii) analyze and evaluate financial and strategic planning decisions regarding future operating investments and operating budgets. In addition, the Company’s management uses Consolidated AEBITDA and Consolidated AEBITDA margin to facilitate management’s external comparisons of the Company’s consolidated results to the historical operating performance of other companies that may have different capital structures and debt levels.

The Company’s management uses EBITDA from equity investments to monitor and evaluate the performance of the Company’s equity investments. The Company’s management uses net debt and net debt leverage ratio in monitoring and evaluating the Company’s overall liquidity, financial flexibility and leverage.

The Company’s management believes that each of these non-GAAP financial measures are useful as they provide management and investors with information regarding the Company’s financial condition and operating performance that is an integral part of management’s reporting and planning processes. In particular, the Company’s management believes that Consolidated AEBITDA is helpful because this non-GAAP financial measure eliminates the effects of restructuring, transaction, integration or other items that management believes is less indicative of the Company’s ongoing underlying operating performance and are better evaluated separately. Management believes Consolidated AEBITDA margin is useful for analysts and investors as this measure allows an evaluation of the performance of our ongoing business operations and provides insight into the cash operating income margins generated from our business, from which capital investments are made and debt is serviced. Moreover, management believes EBITDA from equity investments is useful to investors because the Company’s Lottery business is conducted through a number of equity investments, and this measure eliminates financial items from the equity investees’ earnings that management believes has less bearing on the equity investees’ performance. Management believes that free cash flow provides useful information regarding the Company’s liquidity and its ability to service debt and fund investments. Management also believes that free cash flow is useful for investors because it provides them with an important perspective on the cash available for debt repayment and other strategic measures, after making necessary capital investments in property and equipment and necessary license payments to support the Company’s ongoing business operations and taking into account cash flows relating to the Company’s equity investments. Management believes that net debt and net debt leverage ratio are useful for investors in evaluating the Company’s overall liquidity.

Consolidated AEBITDA  
Consolidated AEBITDA, as used herein, is a non-GAAP financial measure that is presented as supplemental disclosure and is reconciled to net income (loss) as the most directly comparable GAAP measure, as set forth in the schedule titled “Reconciliation of Net Loss to Consolidated Attributable EBITDA” below. Consolidated AEBITDA should not be considered in isolation of, as a substitute for, or superior to, the consolidated financial information prepared in accordance with GAAP, and should be read in conjunction with the Company’s financial statements filed with the SEC.  Consolidated AEBITDA may differ from similarly titled measures presented by other companies.

Consolidated AEBITDA is reconciled to consolidated net income (loss) in the following table and includes net loss with the following adjustments: (1) restructuring and other, which includes charges or expenses attributable to: (i) employee severance; (ii) management changes; (iii) restructuring and integration; (iv) M&A and other, which includes: (a) M&A transaction costs, (b) purchase accounting, (c) unusual items (including certain litigation), and (d) other non-cash items; and (v) cost savings initiatives; (2) depreciation and amortization expense and impairment charges (including goodwill impairment charges); (3) change in fair value of investments and remeasurement of debt; (4) interest expense; (5) income taxes expense (benefit): (6) stock-based compensation; and (7) loss (gain) on debt financing transactions. In addition to the preceding adjustments, we exclude earnings from equity method investments and add (without duplication) our pro rata share of EBITDA of our equity investments, which represents our share of earnings (whether or not distributed to us) before income tax expense, depreciation and amortization expense, and interest (income) expense, net of our joint ventures and minority investees. Attributable EBITDA is presented exclusively as our segment measure of profit or loss.

Consolidated AEBITDA Margin 
Consolidated AEBITDA margin, as used herein, represents our Consolidated AEBITDA (as defined above) for the three-month and nine-month periods ended September 30, 2018 and 2017, each calculated as a percentage of revenue. Consolidated AEBITDA margin is a non-GAAP financial measure that is presented as supplemental disclosures for illustrative purposes only and is reconciled to net loss, the most directly comparable GAAP measure, in a schedule below.

Free Cash Flow 
Free cash flow, as used herein, represents net cash provided by operating activities less total capital expenditures (which includes lottery and gaming systems expenditures and other intangible assets and software expenditures), less payments on license obligations, less additions to equity method investments plus distributions of capital from equity investments. Free cash flow is a non-GAAP financial measure that is presented as supplemental disclosure for illustrative purposes only and is reconciled to net cash provided by operating activities in a schedule below.

EBITDA from Equity Investments  
EBITDA from equity investments, as used herein, represents our share of the EBITDA (i.e., earnings (whether or not distributed to us) plus income tax expense, depreciation and amortization expense (inclusive of amortization of payments made to customers for LNS) and interest (income) expense, net of other of our joint ventures and minority investees. EBITDA from equity investments is a non-GAAP financial measure that is presented as supplemental disclosure for illustrative purposes only and is reconciled to earnings from equity investments in a schedule below.

Net Debt and Net Debt Leverage Ratio 
Net debt is defined as total principal face value of debt outstanding less cash and cash equivalents. Net debt leverage ratio, as used herein, represents net debt divided by Consolidated AEBITDA (as defined above) for the trailing twelve-month period.

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

 (Unaudited, in millions, except per share amounts)

 Three Months Ended  

 Nine Months Ended 

 September 30, 

 September 30, 

2018

2017

2018

2017

Revenue:

Services 

$    438.9

$    386.7

$  1,314.5

$  1,135.0

Product sales 

240.2

240.6

720.8

694.4

Instant products

141.9

141.6

442.2

431.2

    Total revenue

821.0

768.9

2,477.5

2,260.6

Operating expenses:

Cost of services (1)

124.4

105.5

370.5

307.7

Cost of product sales(1)

109.9

116.9

335.4

332.2

Cost of instant products(1)

67.0

68.4

208.0

209.8

Selling, general and administrative

169.7

158.8

515.2

445.4

Research and development

49.5

47.8

152.5

138.3

Depreciation, amortization and impairments

166.3

173.1

527.1

513.2

Restructuring and other

338.7

7.8

424.4

18.1

  Total operating expenses

1,025.5

678.3

2,533.1

1,964.7

            Operating (loss) income

(204.5)

90.6

(55.6)

295.9

Other (expense) income:

Interest expense 

(147.4)

(148.9)

(448.3)

(459.5)

Earnings from equity investments

4.3

7.5

16.2

20.1

Loss on debt financing transactions

(8.4)

(93.2)

(38.1)

(Loss) gain on remeasurement of debt

(4.0)

29.4

Other (expense) income, net

(0.4)

(4.3)

(1.9)

1.3

  Total other expense, net

(147.5)

(154.1)

(497.8)

(476.2)

Net loss before income taxes 

(352.0)

(63.5)

(553.4)

(180.3)

        Income tax benefit (expense)

0.4

4.2

(5.8)

(18.9)

Net loss

$   (351.6)

$    (59.3)

$   (559.2)

$   (199.2)

Basic and diluted net loss per share:

      Basic

$    (3.85)

$    (0.66)

$    (6.15)

$    (2.24)

      Diluted

$    (3.85)

$    (0.66)

$    (6.15)

$    (2.24)

Weighted average number of shares used in per share calculations:

Basic shares 

91.4

89.6

90.9

88.9

Diluted shares 

91.4

89.6

90.9

88.9

(1) Exclusive of depreciation and amortization.

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 (Unaudited, in millions)

September 30,

December 31,

2018

2017

Assets:

Cash and cash equivalents

$                       113.5

$                       788.8

Restricted cash

37.1

29.0

Accounts receivable, net

526.7

540.9

Notes receivable, net

124.4

143.5

Inventories

238.4

243.1

Prepaid expenses, deposits and other current assets

269.7

131.1

   Total current assets

1,309.8

1,876.4

Restricted cash

15.2

16.3

Notes receivable, net

40.2

52.8

Property and equipment, net

542.4

568.2

Goodwill

3,308.2

2,956.1

Intangible assets, net

1,725.7

1,604.6

Software, net

301.2

339.4

Equity investments

206.0

253.9

Other assets

80.2

57.6

   Total assets

$                     7,528.9

$                    7,725.3

Liabilities and Stockholders’ Deficit:

Current portion of long-term debt

$                         46.8

$                         40.3

Accounts payable

215.4

190.4

Accrued liabilities

810.2

509.1

   Total current liabilities

1,072.4

739.8

Deferred income taxes

140.0

73.1

Other long-term liabilities

200.1

203.1

Long-term debt, excluding current portion

8,735.0

8,736.3

Total stockholders’ deficit

(2,618.6)

(2,027.0)

   Total liabilities and stockholders’ deficit

$                     7,528.9

$                    7,725.3

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

 (Unaudited, in millions)

 Three Months Ended 

 Nine Months Ended 

 September 30, 

 September 30, 

2018

2017

2018

2017

Cash flows from operating activities:

 Net loss 

$         (351.6)

$           (59.3)

$         (559.2)

$         (199.2)

 Adjustments to reconcile net loss to net cash provided by operating activities 

195.8

187.3

678.0

589.4

 Changes in working capital accounts, net of effects of acquisitions 

375.2

(18.6)

236.9

(6.0)

 Changes in deferred income taxes and other 

4.1

0.1

0.2

4.8

 Net cash provided by operating activities 

223.5

109.5

355.9

389.0

 Cash flows from investing activities: 

 Capital expenditures 

(92.6)

(73.9)

(293.1)

(214.1)

 Acquisitions of businesses, net of cash acquired 

(5.6)

(274.1)

(57.7)

 Distributions of capital from equity investments 

1.4

1.5

24.6

23.9

 Additions to equity method investments 

(1.0)

(76.2)

 Other 

10.0

 Net cash used in investing activities 

(92.2)

(78.0)

(618.8)

(237.9)

 Cash flows from financing activities: 

 Payments on long-term debt, net of proceeds 

(122.2)

(1.7)

(29.6)

10.9

 Repayment of assumed NYX debt 

(288.2)

 Payments of debt issuance and deferred financing costs 

(24.6)

(38.5)

(52.3)

 Payments on license obligations 

(8.3)

(9.5)

(22.3)

(29.0)

 Net redemptions of common stock under stock-based compensation plans and other 

(2.8)

1.2

(24.3)

(2.7)

 Net cash used in financing activities 

(133.3)

(34.6)

(402.9)

(73.1)

 Effect of exchange rate changes on cash, cash equivalents and restricted cash 

0.4

2.0

(2.5)

4.8

 (Decrease) increase in cash, cash equivalents and restricted cash 

(1.6)

(1.1)

(668.3)

82.8

 Cash, cash equivalents and restricted cash, beginning of period 

167.4

240.8

834.1

156.9

 Cash, cash equivalents and restricted cash, end of period 

$           165.8

$           239.7

$           165.8

$           239.7

Supplemental cash flow information:

 Cash paid for interest 

$            76.3

$           138.2

$           441.8

$           423.1

 Income taxes paid  

9.5

9.1

24.9

27.8

 Distributed earnings from equity investments 

5.4

1.6

24.3

20.3

Supplemental non-cash transactions:

 Non-cash rollover and refinancing of Term loans 

3,282.8

3,274.6

6,030.4

 Non-cash interest expense 

6.6

4.1

18.8

17.4

 Non-cash net additions to intangible assets related to license agreements 

28.1

 NYX non-cash consideration transferred (inclusive of 2017 acquisition of ordinary shares) 

93.2

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

RECONCILIATION OF NET LOSS TO  CONSOLIDATED ATTRIBUTABLE EBITDA

AND SUPPLEMENTAL BUSINESS SEGMENT DATA 

 (Unaudited, in millions)

Three Months Ended September 30

Nine Months Ended September 30

2018

2017

2018

2017

Reconciliation of Net Loss to Consolidated Attributable EBITDA

Net loss

$             (351.6)

$                  (59.3)

$             (559.2)

$                (199.2)

Restructuring and other(1)

338.7

7.8

424.4

18.1

Depreciation, amortization and impairments

166.3

173.1

527.1

513.2

Other expense, net

2.4

6.4

9.3

4.4

Interest expense

147.4

148.9

448.3

459.5

Income tax (benefit) expense

(0.4)

(4.2)

5.8

18.9

Stock-based compensation

9.4

7.5

33.8

20.5

Loss on debt financing transactions

8.4

93.2

38.1

Loss (gain) on remeasurement of debt

4.0

(29.4)

EBITDA from equity investments (2)

13.8

17.9

49.1

47.0

Earnings from equity investments

(4.3)

(7.5)

(16.2)

(20.1)

Consolidated Attributable EBITDA

$              325.7

$                  299.0

$              986.2

$                  900.4

Supplemental Business Segment Data

Business segments Attributable EBITDA

Gaming

$              232.5

$                  221.2

$              686.3

$                  657.8

Lottery

92.3

89.2

285.8

270.1

Social 

27.0

20.1

78.4

59.9

Digital

11.9

3.1

42.3

10.9

Total business segments Attributable EBITDA

363.7

333.6

1,092.8

998.7

Corporate and other(3) 

(38.0)

(34.6)

(106.6)

(98.3)

Consolidated Attributable EBITDA

$              325.7

$                  299.0

$              986.2

$                  900.4

Reconciliation to Consolidated Attributable EBITDA margin

Consolidated Attributable EBITDA

$              325.7

$                  299.0

$              986.2

$                  900.4

Revenue

821.0

768.9

2,477.5

2,260.6

   Consolidated Attributable EBITDA margin

39.7%

38.9%

39.8%

39.8%

(1) Refer to Consolidated AEBITDA definition for description of items included in restructuring and other.

(2) The Company received $6.8 million and $48.9 million in cash distributions and return of capital payments from its equity investees for the three and nine months ended September 30, 2018, respectively, 
and $3.1 million and $44.1 million in cash distributions and return of capital payments from its equity investees for the three and nine months ended September 30, 2017, respectively. 

(3) Includes amounts not allocated to the business segments (including corporate costs) and other non-operating expenses (income).

SELECTED SEGMENT DATA AND SUPPLEMENTAL FINANCIAL DATA

 (Unaudited, in millions)

Three Months Ended September 30, 2018

Gaming (5)

Lottery

Social

Digital

Corporate and 
Other (3)

Total  
Consolidated (4)

Total Revenue

$         447.9

$         206.8

$       105.1

$         61.2

$                 –

$                821.0

Operating expenses:

Cost of services (1)

31.1

31.9

38.9

22.5

124.4

Cost of product sales (1)

100.3

9.6

109.9

Cost of instant products (1)

67.0

67.0

Selling, general and administrative

58.1

18.0

33.2

18.2

42.2

169.7

Research and development

32.3

1.6

6.9

8.7

49.5

AEBITDA Adjustments:

EBITDA from equity investments (2)

1.9

11.9

13.8

Other expense, net

1.9

0.1

2.0

Stock-based compensation

2.6

1.7

0.9

0.1

4.1

9.4

AEBITDA

$         232.5

$           92.3

$         27.0

$         11.9

$           (38.0)

$                325.7

Selected financial data:

Depreciation, amortization and impairments

$         119.3

$           15.0

$          2.5

$         16.2

$             13.3

$                166.3

Restructuring and other

3.8

2.9

9.0

4.4

318.6

338.7

Earnings from equity investments

2.1

2.2

4.3

Nine Months Ended September 30, 2018

Gaming (5)

Lottery

Social

Digital

Corporate and 
Other (3)

Total  
Consolidated (4)

Total Revenue

$      1,361.6

$         615.6

$       302.2

$       198.1

$                 –

$              2,477.5

Operating expenses:

Cost of services (1)

93.2

94.7

112.1

70.5

370.5

Cost of product sales (1)

315.8

19.6

335.4

Cost of instant products (1)

208.0

208.0

Selling, general and administrative

184.2

50.0

94.9

56.3

129.8

515.2

Research and development

98.8

5.4

19.1

29.2

152.5

AEBITDA Adjustments:

EBITDA from equity investments (2)

5.2

43.9

49.1

Other expense, net

5.5

1.9

7.4

Stock-based compensation

6.0

4.0

2.3

0.2

21.3

33.8

AEBITDA

$         686.3

$         285.8

$         78.4

$         42.3

$         (106.6)

$                986.2

Selected financial data:

Depreciation, amortization and impairments

$         379.7

$           43.1

$         15.6

$         48.9

$             39.8

$                527.1

Restructuring and other

6.7

0.5

27.6

14.5

375.1

424.4

Earnings from equity investments

3.2

13.0

16.2

(1) Exclusive of depreciation and amortization.

(2) The Company received $6.8 million and $48.9 million in cash distributions and return of capital payments from its equity investees in the three and nine months ended September 30, 2018, respectively.

(3) Includes amounts not allocated to the business segments (including corporate costs) and other non-operating expenses (income).

(4) For reconciliation of Consolidated AEBITDA (a non-GAAP measure), see “RECONCILIATION OF NET LOSS TO CONSOLIDATED AEBITDA AND SUPPLEMENTAL BUSINESS SEGMENT DATA” appearing on a 
preceding schedule.

(5) For disaggregation of gaming revenue by product vs. service, see “SUPPLEMENTAL INFORMATION- SEGMENT KEY PERFORMANCE INDICATORS AND SUPPLEMENTAL REVENUE METRICS” appearing on a 
subsequent schedule.

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

SELECTED SEGMENT DATA AND SUPPLEMENTAL FINANCIAL DATA

 (Unaudited, in millions)

Three Months Ended September 30, 2017

Gaming (6)

Lottery

Social (1)

Digital (1)

Corporate and 
Other (4)

Total  
Consolidated (5)

Total Revenue

$                454.6

$                202.9

$                  95.1

$                  16.3

$                      –

$                768.9

Operating expenses:

Cost of services (2)

35.0

28.4

35.3

6.8

105.5

Cost of product sales (2)

103.6

13.3

116.9

Cost of instant products (2)

68.4

68.4

Selling, general and administrative

64.3

16.9

36.0

4.7

36.9

158.8

Research and development

36.4

3.6

5.3

2.0

0.5

47.8

AEBITDA Adjustments:

EBITDA from equity investments (3)

2.2

15.7

17.9

Other expense, net

1.9

0.2

2.1

Stock-based compensation

1.8

1.2

1.6

0.3

2.6

7.5

AEBITDA

$                221.2

$                  89.2

$                  20.1

$                   3.1

$                (34.6)

$                299.0

Selected financial data:

Depreciation, amortization and impairments

$                129.8

$                  10.0

$                   5.7

$                   2.2

$                  25.4

$                173.1

Restructuring and other

0.3

(0.1)

0.6

(0.1)

7.1

7.8

Earnings from equity investments

1.8

5.7

7.5

Nine Months Ended September 30, 2017

Gaming (6)

Lottery

Social (1)

Digital (1)

Corporate and 
Other (4)

Total  
Consolidated (5)

Total Revenue

$             1,351.8

$                594.3

$                266.4

$                  48.1

$                      –

$             2,260.6

Operating expenses:

Cost of services (2)

107.9

79.8

99.4

20.6

307.7

Cost of product sales (2)

303.9

28.3

332.2

Cost of instant products (2)

209.8

209.8

Selling, general and administrative

188.5

44.9

93.7

13.0

105.3

445.4

Research and development

109.0

6.4

17.1

3.9

1.9

138.3

AEBITDA Adjustments:

EBITDA from equity investments (3)

5.5

41.5

47.0

Other income, net

4.7

1.0

5.7

Stock-based compensation

5.1

3.5

3.7

0.3

7.9

20.5

AEBITDA

$                657.8

$                270.1

$                  59.9

$                  10.9

$                (98.3)

$                900.4

Selected financial data:

Depreciation, amortization and impairments

$                389.1

$                  37.2

$                  11.4

$                   4.9

$                  70.6

$                513.2

Restructuring and other

4.8

(0.9)

1.6

12.6

18.1

Earnings from equity investments

5.4

14.7

20.1

(1) Business segment information for the three and nine months ended September 30, 2017 has been recast to reflect the new separate Social and Digital business segments, previously included in our Interactive business segment.

(2) Exclusive of depreciation and amortization.

(3) The Company received $3.1 million and $44.1 million in cash distributions and return of capital payments from its equity investees in the three and nine months ended September 30, 2017, respectively.

(4) Includes amounts not allocated to the business segments (including corporate costs) and other non-operating expenses (income). 

(5) For reconciliation of Consolidated AEBITDA (a non-GAAP measure), see “RECONCILIATION OF NET LOSS TO CONSOLIDATED AEBITDA AND SUPPLEMENTAL BUSINESS SEGMENT DATA” appearing on a 
preceding schedule. 

(6) For disaggregation of gaming revenue by product vs. service, see “SUPPLEMENTAL INFORMATION- SEGMENT KEY PERFORMANCE INDICATORS AND SUPPLEMENTAL REVENUE METRICS” appearing on a 
subsequent schedule.

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

 (Unaudited, in millions, except for ratio)

CALCULATION OF NET DEBT LEVERAGE RATIO

Twelve Months Ended

Twelve Months Ended

September 30, 2018

June 30, 2018

Net loss

$                       (602.3)

$                       (310.0)

Restructuring and other

452.2

121.3

Depreciation, amortization and impairments

696.7

703.5

Other expense, net

13.5

17.5

Interest expense

598.5

600.0

Income tax expense (benefit)

1.4

(2.4)

Stock-based compensation

40.5

38.6

Loss on debt financing transactions

93.2

101.6

Gain on remeasurement of debt

(29.4)

(33.4)

EBITDA from equity investments

69.2

73.3

Earnings from equity investments

(22.8)

(26.0)

  Consolidated Attributable EBITDA

$                      1,310.7

$                      1,284.0

Principal face value of debt outstanding(1)

$                      8,951.1

$                      9,073.5

   Less: Cash and cash equivalents

113.5

118.6

Net debt(2)

$                      8,837.6

$                      8,954.9

Net debt leverage ratio

6.7

7.0

(1) Principal face value of outstanding 2026 Secured Euro Notes and 2026 Unsecured Euro Notes are translated at the constant foreign exchange rate at 
issuance of these notes. Euro to USD exchange rates at issuance and as of September 30, 2018 were 1.24 and 1.18, respectively, resulting in $36.1 million 
adjustment increasing the principal face value of debt outstanding presented above.

(2) September 30, 2018 and June 30, 2018 net debt balance is inclusive of incremental debt associated with the NYX acquisition. 

CALCULATION OF FREE CASH FLOW

Three Months Ended September 30,

Nine Months Ended September 30,

2018

2017

2018

2017

Net cash provided by operating activities(1)

$                         223.5

$                         109.5

$               355.9

$               389.0

Less: Capital expenditures

(92.6)

(73.9)

(293.1)

(214.1)

Add:  Distributions of capital from equity investments

1.4

1.5

24.6

23.9

Less: Additions to equity method investments(2)

(1.0)

(76.2)

Less: Payments on license obligations

(8.3)

(9.5)

(22.3)

 ` 

(29.0)

Free cash flow(3)

$                         123.0

$                           27.6

$                (11.1)

$               169.8

(1) The nine months ended September 30, 2018 includes approximately $34.7 million of payments related to NYX transaction costs (inclusive of NYX assumed liabilities). The three 
months ended September 30, 2018 includes an approximate $63.4 million favorable change in accrued interest due to the February 2018 refinancing and timing of interest payments.

(2) The nine months ended September 30, 2018 includes $74.3 million (€60 million) in LNS contributions representing our second pro-rata concession funding payment. 

(3) The nine months ended September 30, 2018 cash flows includes $262.5 million related to the acquisition of NYX and $38.5 million in costs related to the refinancing transactions 
reflected in investing and financing activities, respectively.

RECONCILIATION OF EARNINGS FROM EQUITY INVESTMENTS TO EBITDA FROM EQUITY INVESTMENTS  

Three Months Ended September 30,

Nine Months Ended September 30,

2018

2017

2018

2017

EBITDA from equity investments(1):

Earnings from equity investments

$                            4.3

$                            7.5

$                 16.2

$                 20.1

Add: Income tax expense

0.8

1.0

4.3

4.7

Add: Depreciation and amortization

9.1

9.1

28.1

26.2

Add: Interest (expense) income, net

(0.4)

0.3

0.5

(4.0)

EBITDA from equity investments

$                           13.8

$                           17.9

$                 49.1

$                 47.0

(1) EBITDA from equity investments includes results from the Company’s participation in LNS, RCN, ITL, CSG, Beijing Guard Libang Technology Co., Ltd., Northstar Illinois, 
Northstar New Jersey Lottery Group, LLC and Hellenic Lotteries.

SCIENTIFIC GAMES CORPORATION AND SUBSIDIARIES

SUPPLEMENTAL INFORMATION – SEGMENT KEY PERFORMANCE INDICATORS AND SUPPLEMENTAL REVENUE METRICS

(Unaudited, in millions, except unit, per unit data and ARPDAU) 

The table below presents certain key performance indicators and supplemental revenue metrics.  The information set forth in the table below should be read in conjunction with the historical financial statements of the Company that are included in the Company’s Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q filed with the SEC.

Three Months Ended

September 30,

September 30,

June 30, 

Gaming Revenue – Supplemental Revenue Metrics

2018

2017

2018

Revenue by Statement of Operations line item:

  Services

$                 222.4

$                231.0

$                         222.5

  Product sales

225.5

223.6

248.2

Gaming revenue

$                 447.9

$                454.6

$                         470.7

Gaming operations:

  Wide-area progressive, premium and daily-fee participation revenue

$                   90.7

$                  99.8

$                          88.1

  Other leased, participation and services revenue

68.5

76.2

71.8

Gaming operations revenue

$                 159.2

$                176.0

$                         159.9

Gaming systems:

  Hardware, software and services revenue

$                   41.9

$                  34.9

$                          57.3

  Maintenance revenue

27.8

27.1

27.0

Gaming systems revenue

$                   69.7

$                  62.0

$                          84.3

Table products:

  Table products sales revenue

$                   12.2

$                  16.8

$                          21.3

  Supplied table products revenue

39.6

36.7

37.6

Table products revenue

$                   51.8

$                  53.5

$                          58.9

Gaming Revenue  – Key Performance Indicators

Gaming Operations

Wide-area progressive, premium and daily-fee participation units:

Installed base at period end

19,117

21,061

20,671

Average daily revenue per unit (exclusive of WAP jackpot expense)

$                 50.52

$                51.59

$                         50.31

Other participation and leased units:

Installed base at period end

48,143

48,633

47,991

Average daily revenue per unit

$                 13.18

$                14.64

$                         14.16

Gaming Machine Sales

  U.S. and Canadian new unit shipments

5,038

4,662

5,749

  International new unit shipments

2,625

2,940

2,492

New unit shipments

7,663

7,602

8,241

Average sales price per new unit

$                18,199

$              17,643

$                       17,699

Gaming Machine Unit Sales Components:

U.S. and Canadian unit shipments:

  Illinois VGT

549

730

448

  Replacement units

4,266

3,932

4,388

  Casino opening and expansion units

223

913

Total unit shipments

5,038

4,662

5,749

International unit shipments:

  Replacement units

2,414

2,910

2,492

  Casino opening and expansion units

211

30

Total unit shipments

2,625

2,940

2,492

Lottery Revenue – Supplemental Revenue Metrics

Instant products revenue by geography:

  United States

$                   99.4

$                102.9

$                         107.7

  International

42.6

38.7

42.4

Instant products revenue

$                 142.0

$                141.6

$                         150.1

Services revenue by geography:

  United States

$                   37.0

$                  32.2

$                          35.4

  International

13.3

12.1

13.3

Services revenue

$                   50.3

$                  44.3

$                          48.7

Lottery Revenue – Key Performance Indicators

Change in retail sales of U.S. lottery instant games customers (1)(2)

4.4%

6.4%

5.1%

Change in retail sales of U.S. lottery systems contract customers (1)(3)

(5.6)%

5.8%

3.0%

Change in Italy retail sales of instant games (1)

(0.9)%

4.8%

2.4%

Social Revenue – Key Performance Indicators

  Average monthly active users (4)

8.4

7.9

8.2

  Average daily active users (5)

2.7

2.5

2.5

  Average daily revenue per daily active user (6)

$                   0.43

$                  0.42

$                          0.44

  Mobile penetration (7)

79%

72%

77%

(1) Information provided by third-party lottery operators.

(2) U.S. instant games customers’ retail sales include only sales of instant games.

(3) U.S. lottery systems customers’ retail sales primarily include sales of draw games, keno and instant games validated by the relevant system.

(4) Monthly Active Users (MAU) and is a count of unique visitors to our site during a month. 

(5) Daily Active Users (DAU) and is a count of unique visitors to our site during a day. 

(6) Average daily revenue per DAU is calculated by dividing revenue by the DAU by the number of days in the period. 

(7) Mobile penetration = percentage of B2C social gaming revenue derived from mobile platforms.

 

Source: Scientific Games Corporation


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Marketing the Game: How iGaming Brands Win Players and Partners in 2025

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At EvenBet Gaming, we see firsthand how the marketing landscape is changing. Insights from our iGaming Future 2026 report show that in 2025, success comes from connection, not noise.

As regulations tighten, acquisition costs rise, and audiences scatter across platforms, the brands that win are those that blend precision with personality. Today’s players and partners expect authenticity over aggression and storytelling over sales pitches. Campaigns are no longer about mass impressions but about micro-moments – tailored, data-driven interactions that feel personal, even at scale.

The winners listen first, analyze second, and act third – turning insight into engagement. In this landscape, connection is the foundation of sustainable growth.

The Split Game: B2B vs. B2C

In B2B, the battleground is trust. CEOs and decision-makers are drowning in noise – from events to endless newsletters. What cuts through? Case studies that show ROI, product demos that feel real, and personal networks built at ICE or SiGMA. Social media remains the undisputed king here: 49% of iGaming executives use it as their primary info source, followed by in-person networking and industry events. Long-form content still works – when it’s insightful, not promotional. To stand out in B2B marketing, brands should focus on:

  • Building thought leadership through expert commentary and research-backed insights that prove credibility;
  • Nurturing long-term relationships via community-led webinars, roundtables, and co-marketing projects that drive collaboration;
  • Leveraging data storytelling – turning complex metrics into simple, visual narratives that help decision-makers act fast.

B2C, by contrast, is all about emotion and immediacy – but with a sharper distinction between markets and business models. The latest EvenBet Gaming Social Media Report shows that while short-form and community-driven content remains key, the dominance of platforms differs markedly. In Europe – LinkedIn leads the way as a professional and networking hub, reflecting a B2B-oriented focus on authority building, lead generation, and industry-specific engagement. In Asia – Facebook and Instagram dominate, highlighting a strategy centered on community connection, targeted advertising, and broad audience engagement, with Telegram also playing a significant role. For B2C operators – visual storytelling and entertainment-led platforms such as Instagram, Facebook, and TikTok continue to drive emotional engagement, while for B2B providers – LinkedIn holds an undisputed lead, supported by Instagram and Telegram as complementary channels. The formula, therefore, is not simply to be social-first, but to be strategically social – prioritizing community and visual impact in B2C, and credibility and professional engagement in B2B.

AI and Automation – The New Marketers

According to EvenBet’s iGaming Future 2026 report, AI has moved from buzzword to backbone – redefining how brands attract, convert, and retain players. Predictive analytics now segment audiences before login, while machine learning powers adaptive CRM systems that personalize offers and retention bonuses in real time. In marketing operations, AI delivers measurable impact through:

  • Dynamic pricing and bonus optimization – adjusting rewards by player value and engagement;
  • Content intelligence – automating localization and campaign creation, cutting production time by up to 60%;
  • Ad fraud prevention – identifying fake traffic before it drains budgets;
  • Predictive churn analysis – triggering personalized retention actions;
  • Voice and visual recognition – tracking live reactions and sentiment to optimize creative on the fly.

In B2B, AI turns marketing from broadcast to conversation – analyzing partner behavior, flagging high-value leads, and automating follow-ups. The brands that master real-time data interpretation lead the race. In iGaming, AI doesn’t just predict behavior – it shapes it.

Social Channels – The Real Arena

Social platforms have evolved far beyond advertising spaces. They’ve become the central nervous system of iGaming marketing. In 2025, social media is a living ecosystem where customer acquisition, brand positioning, community building, and market research all merge. Every platform has its rhythm and audience psychology; successful brands know how to play them like instruments in the same orchestra.

Whether a B2B partnership or a B2C retention campaign, the rule is simple: go where your audience lives, speak their language, and deliver value before the pitch. How each key platform shapes the iGaming marketing mix? Read here.

LinkedIn – the B2B Heartbeat

This is where credibility is built and deals are born. For iGaming providers, affiliates, and tech companies, LinkedIn serves as the top channel for partnerships, thought leadership, and lead generation. Sharing industry insights, case studies, and event takeaways reinforces authority and keeps brands visible among decision-makers. Paid targeting tools also allow for pinpoint precision, ensuring that every ad or article reaches the right vertical – from operators to regulators.

YouTube & Twitch – Where Entertainment Meets Education

As highlighted in EvenBet’s iGaming Future 2026 report, streaming has become a key growth channel for iGaming brands. YouTube anchors long-form storytelling – developer insights, product demos, and CEO interviews that build credibility. According to the EvenBet Gaming Social Media Report, YouTube accounts for 14% in Europe and 15% in Asia, showing near-equal relevance across regions and reinforcing its universal value for both markets.

Twitch, mentioned in iGaming Future 2026 alongside YouTube Live and Kick, plays a pivotal role in real-time engagement – driving live gameplay, poker tournaments, and influencer collaborations that enhance transparency and community connection. While no percentage data is provided for Twitch, the report emphasizes streaming as a natural fit for gambling content and audience interaction.

Together, these platforms turn audiences into participants – transforming content from promotion into experience.

TikTok & Instagram – Short, Raw, and Honest

Authenticity wins here. These platforms thrive on short-form, story-driven content that prioritizes emotion over polish. According to the EvenBet Gaming Social Media Report (p. 58), Instagram ranks second in both regions – 22% in Europe and 20% in Asia – while TikTok shows stronger traction in Asia (9%) than in Europe (5%), underscoring its growing influence among younger, mobile-first audiences.

Behind-the-scenes clips, quick tips, and relatable humor consistently outperform corporate messaging. Interactive ad formats like reels and hashtag challenges help iGaming brands spark viral loops, amplify influencer reach, and turn curiosity into action.

In a mobile-first world, these platforms don’t just advertise – they convert. The brands that master them know one truth: social is the marketplace, the focus group, and the loyalty engine all at once.

Customer Access and Personalization

Today’s players expect the brand to recognize them before signing in. The data backs it up: operators using personalized onboarding see up to 37% higher retention. Hybrid campaigns – connecting online and live play – are rising fast. A push notification might lead to an app bonus, unlocking a live event seat. That seamless loop is where loyalty lives. For iGaming operators, personalization now stretches far beyond “Hello, [Name]”:

  • Behavioral segmentation uses AI to analyze time-of-day habits, game preferences, and betting velocity – letting brands tailor every interaction, from welcome bonuses to tournament invites;
  • Cross-channel identity mapping ensures players get a consistent experience across web, app, email, and live venues – no duplicate offers, no irrelevant messages;
  • Progressive profiling builds player personas gradually through engagement, balancing data collection with trust. This creates a 360° view without overwhelming the user with long forms;
  • Experience-based incentives are replacing static bonuses. For example, completing a “10-hand challenge” online could unlock real-world prizes or exclusive event tickets.

What Next?

As highlighted in EvenBet’s iGaming Future 2026 report, the next phase of iGaming marketing – especially in B2B – is built on access, insight, and shared growth. Partners no longer want to be sold to; they want to collaborate, learn, and co-create. Loyalty now comes from ecosystems of mutual value, not discounts or outreach volume. Next-gen B2B engagement revolves around:

  • Micro-communities on Slack, Discord, or LinkedIn – invite-only spaces where suppliers, affiliates, and operators exchange insights and form strategic alliances;
  • Account-based marketing (ABM) powered by AI – integrating CRM and social data to tailor outreach, improving conversion rates by up to 50%;
  • Virtual demos and co-branded webinars – frictionless entry points for collaboration that combine live interaction with analytics-driven follow-up;
  • Shared data dashboards – transparency as the new trust currency, providing partners with real-time access to KPIs and campaign metrics.

In both B2C and B2B, the rule holds: the closer you get to your audience or partner, the harder it is for them to leave.

Innovation: Beyond Buzzwords

Gamification has become the universal language of engagement – missions, badges, leaderboards, loyalty loops. AI adds the adaptive layer; players evolve in real time. This same logic applies in marketing: adaptive storytelling that shifts with user behavior. The future? Predictive personalization. The line between “targeting” and “understanding” is getting thinner, and the best marketers are crossing it first. The new generation of gamified marketing goes beyond points and badges – it builds ecosystems of continuous engagement:

Category Tool / Mechanism Description & Benefits
B2C (Players) Dynamic Missions AI-driven missions that adapt to player behavior in real time – e.g., switching from “daily spins” to “multi-table hands” based on user habits. Keeps engagement personal and relevant.
Reward Tiers & Progression Paths Data-driven systems that reward consistency, not just spend. Players advance through experience-based milestones, improving long-term retention.
Social Competition Leaderboards, team missions, and community milestones create peer motivation. Increases engagement by up to 40% vs. solo play.
Narrative Gamification Marketing campaigns unfold as storylines – every message or promo feels like a new chapter in the player’s journey. Builds emotional attachment.
AR & VR Integration Combines real-world activity (QR scans, event participation) with digital rewards, creating immersive cross-channel brand experiences.
Predictive Personalization AI anticipates player mood and intent, adapting visuals, tone, and offers before behavior shifts. Moves from reactive to proactive marketing.
B2B (Partners) Partner Scoreboards Tracks campaign performance – traffic, conversion, retention. Encourages friendly competition and higher partner productivity.
Gamified Learning Platforms Turns product training and onboarding into missions, quizzes, and leaderboards. Boosts learning retention and team motivation.
Incentive Ecosystems Partners earn tiered rewards – access to beta tools, co-marketing funds, or exclusive insights – based on measurable performance metrics.
Community Challenges Affiliates or resellers compete in group KPIs (e.g., “Top Q3 Converters”). Builds engagement and shared achievement culture.
AI Engagement Analytics AI monitors partner engagement levels, offering personalized feedback, goal suggestions, and reward triggers automatically.

Ultimately, gamification in iGaming marketing has shifted from “adding fun” to engineering motivation. It’s about designing systems where engagement becomes the most natural move. When rewards, progress, and storytelling align seamlessly with user behavior, participation stops feeling like marketing and starts feeling like entertainment. The brands that master this balance turn every interaction into a self-sustaining loop of curiosity, reward, and loyalty – where players don’t just play the game, they live inside it.

Final Hand

In 2025, iGaming marketing is a blend of human intuition and machine precision. The era of mass messaging is over – success now means balancing data with emotion and automation with authenticity. In B2B, growth comes from trust, transparency, and measurable ROI rather than lead volume. In B2C, players expect instant personalization, dynamic engagement, and brands that speak their language – making AI-driven personalization and social-first storytelling essentials, not extras.

The strongest brands will merge both worlds, using AI to amplify empathy and data to sharpen creativity. In a market flooded with content, relevance is survival – and trust is the true currency of differentiation.

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GR8 Tech Challenges Operators to Face Their Fears This Halloween

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This Halloween season, GR8 Tech dares the iGaming world to face its darkest fears. The company has launched an interactive campaign titled “What Scares Operators Most?”, inviting operators to explore the challenges that haunt their daily operations—and to discover how the right solution can turn those fears into fuel for growth.

The mysterious, immersive journey highlights iGaming’s most chilling pain points, and each revealed fear leads to actionable insights and practical solutions, guiding operators toward the tools and strategies that keep their businesses bulletproof, no matter what monsters lurk in the data.

“Fear is a powerful teacher,” said Yevhen Krazhan, CSO at GR8 Tech. “Every operator faces moments that test their systems and their strategy. Our Halloween campaign acknowledges those fears and shows that with the right partner, they’re entirely conquerable.”

On the GR8 Tech website, visitors can flip cards, uncover their personalized iGaming “fear,” access GR8 Tech’s expert take on how to overcome it, and view materials that discuss the problem in more detail. They can also share their results or book a meeting to discuss real-world solutions.

Operators brave enough to fight their fears are encouraged to continue the conversation in person at SiGMA Central Europe 2025, Booth 5028. Because in the world of iGaming, even the scariest nightmares can turn into winning stories.

The post GR8 Tech Challenges Operators to Face Their Fears This Halloween appeared first on European Gaming Industry News.

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Week 43/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming is opening the hatch to Frank’s Diner, an apocalyptic slot where Split Symbols, reel multipliers, and Gold Wild re-spins deliver the potential for sizzling wins. Split Symbols take centre stage, with two or three identical single symbols landing on the same reel, forming double or triple stacks that immediately multiply the number of ways to win.

BC.GAME has released Tim & Larry, a new in-house developed slot combining traditional video slot mechanics with a cartoon-inspired theme centered around a kitchen standoff between a cat and a mouse. The game features high volatility, a theoretical RTP of 96.91%, and a capped maximum payout of 15,000× the base bet.

Inspired Entertainment, Inc., is excited to announce the launch of Werewolf It Up! featuring Cash Bank and Zeus Legends of Olympus featuring Triple Hit Combo across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.

TaDa Gaming invites players to spin for royal rewards in Crown of Fortune, a vibrant 5×3 slot featuring expanding Wilds, locking respins and dazzling payout potential of up to 1000x the bet. Blending nostalgic fruit slot charm with polished, modern mechanics, Crown of Fortune captures the timeless allure of classic gameplay—enhanced by Wild-driven action.

SlotMatrix has launched its latest exclusive title, Aphrodite’s Fortune, an enchanting slot that invites players into the goddess’s golden garden of love and wealth. Set among the clouds of Mount Olympus, Aphrodite’s Fortune celebrates beauty, fortune, and celestial power in a stunning 10,000-ways-to-win format.

Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming. Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.

Gaming Corps is preparing to enchant players this October with the launch of its latest slot, 3 Pots of Potions. Arriving just ahead of Halloween, the high-volatility release combines imaginative design with feature-rich gameplay and the potential to conjure wins of up to 10,000x the stake.

Get ready for a spine-tingling splash with Fish Tales: Halloween from Booming Games! This spooky twist on the beloved Fish Tales: Monster Bass takes you to a haunted underwater world where ghoulish fish and creepy cash prizes await. The beloved spook-tacular mechanics remain intact, but with an eerie makeover—fog-drenched waters, zombified fish, and a fang-tastic new design.

Evoplay has released Young Buffalo Coins, the second instalment in its popular Young Buffalo series. Following the success of the original title, the new game takes players back to the wild prairies for another action-packed adventure, combining fast-paced gameplay, sticky coins, and big jackpot opportunities.

Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21. Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.

TaDa Gaming has returned to the savannah with intriguing new release Golden Explorer. A rich trove of multiplier gemstones sparkling with additional random multiplier bonuses can burst on to the screen, enhancing the win potential and delivering vivid and exciting gameplay for 96.99% and a max win of 30,000x.

To celebrate the launch of Reactoonz 100, Play’n GO’s iconic slot character Garga reached a max altitude of 37,753 metres (117,300 ft) in a two-hour flight to set a world record and become the first slot character ever in space. Play’n GO, the world’s leading casino entertainment provider, has today announced that one of the most iconic characters in slots, Garga, has set a world record by becoming the first slot character in space.

Tom Horn Gaming is expanding its portfolio with the release of 243 Zeus Fruits, a slot that combines two proven player favourites – fruit slots and Greek mythology. The game delivers short feature cycles, multipliers, and higher stakes through the supplier’s QuickX mechanic.

Amusnet invites players into a realm of mystery and midnight thrills with Vampire Dice, its latest Online Casino portfolio addition. This captivating dice-themed game combines gothic elegance, thrilling features and an immersive atmosphere where every roll reveals secrets of the night.

SlotMatrix has embraced the Halloween spirit with its latest exclusive release, Ghost Pigger. Combining high energy rhythm and rewarding gameplay in a disco-fuelled haunted house, Ghost Pigger makes for a truly unique slot experience. The 96.09% RTP, medium volatility, and maximum win potential of up to 13,712x keep the players engaged.

 

The post Week 43/2025 slot games releases appeared first on European Gaming Industry News.

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