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Morgan Stanley bets big on sports betting in the USA

George Miller
November 7, 2018
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Morgan Stanley bets big on sports betting in the USAReading Time: 1 minute

 

The US-based management consultancy Morgan Stanley predicts that in the next few years sports betting will become a big business in the US casinos.

The company, which advises MGM on a possible bid for Caesars Resorts, estimates that sports betting could generate $216 billion legally wagered on sports by 2025.

It further predicts a US citizen on average stand to lose $43.50 a year on sports betting.

That $216 billion would result in $11 billion in revenue for the casino operators, Morgan Stanley says. That revenue figure would be equal to last year’s North American movie box office sales.

Part of the reason MGM Resorts, or any other operator, would buy Caesars Entertainment is that Caesars owns 49 casinos across 13 states, making it one of the bigger beneficiaries from legalised sports betting. Caesars is forecast to have a 9 per cent sports betting market share, Morgan Stanley says.

 

Source: NYPost


Source: Latest News on European Gaming Media Network

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

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Business & Advertising: [email protected]

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