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Regulatory Woes to Weigh on UK Online Gambling Growth, Says New Report From GamblingCompliance
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A cascade of regulatory pressures is set to slow growth in the UK’s online gambling market over the next few years, according to a new report published today by GamblingCompliance.
The report, “UK Online Gambling: Data Forecasting & Market Shares”, projects the UK market will swell to £6.42bn in total annual revenues by 2020, compared with £5.24bn in 2017, growing at an average rate of 7 percent over the next three years. Since 2013, annual growth has been more than double that rate.
Onerous new regulatory requirements, including more rigorous due-diligence checks and affordability tests, are expected to weigh on online casino operators in particular, with multi million pound fines in store for companies found to have deficient player protection standards. The report is being published less than a week after UK Chancellor Philip Hammond confirmed an increase in taxes on online bingo, casino and poker games from October 2019.
“Next year’s hike in the rate of remote gaming duty from 15 to 21 percent adds to the mounting regulatory headwinds and enforcement actions which are challenging traditional operating models and the reliance of operators on high-spending VIP customers,” said Daniel Stone, GamblingCompliance’s head of data content and the report’s author.
“We nevertheless expect the decelerating UK market to grow by over £1bn in absolute terms between 2017 and 2020, cementing its status as the largest regulated online gambling market in the world,” Stone added.
In addition to future market-size projections, the report includes exclusive estimates on the market shares held by operators in the UK’s online betting and gaming sectors.
The report finds that bet365 was the UK’s largest online gambling operator by total revenue in 2017, as the Stoke-based group overtook former market-leader Paddy Power Betfair during the course of the year.
bet365 also extended its lead as the UK’s largest online sports-betting brand by a clear distance, pulling away from Sky Bet, Betfair and William Hill in a market dominated by seven major brands owned by five different companies.
In the UK’s more fragmented market for online gaming, Ladbrokes Coral took the top slot in 2017, followed by Sky Bet, William Hill and bingo specialist Jackpotjoy.
The GamblingCompliance report provides a forensic review of trends in the UK market at a time when consolidation has reshaped the gambling industry. Earlier this year, Ladbrokes Coral was acquired by GVC Holdings, while Sky Betting & Gaming was bought by PokerStars-owner The Stars Group.
Source: Latest News on European Gaming Media Network
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Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.
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Melbet and Eternal Fire have formed a new partnership
The betting company Melbet has become a partner of the Turkish esports organization Eternal Fire. ET’s next tournament, featuring a new sponsor, will be the BLAST Bounty 2025 Season 1.
“We’re proud to partner with Eternal Fire. They’ve not just been part of Turkish CS history, they’ve written it. With Melbet behind them, we hope that Eternal Fire can reach even greater heights, deliver new victories for their fans, and showcase the passion for CS in Turkey,” said a Melbet representative.
The Melbet logo will be featured on the team’s jerseys and social media channels during game streams and other events as part of the partnership. Together with Melbet, EF players plan to host autograph sessions and other fan engagement activities.
Melbet will also help grow Eternal Fire’s massive FACEIT Club, which already boasts nearly 20,000 players.
Eternal Fire, one of Turkey’s biggest names in esports, is making waves on the global Counter-Strike scene. Ranked 13th by HLTV, they’ve had an amazing run, placing second at ESL Pro League Season 20 and making it to the PGL CS2 Major Copenhagen 2024 quarterfinals.
Melbet’s sponsorship of Eternal Fire extends beyond CS2, encompassing their entire PUBG roster.
The post Melbet and Eternal Fire have formed a new partnership appeared first on European Gaming Industry News.
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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds
Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.
This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.
This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.
Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.
Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”
Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.
Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”
This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.
Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.
About Pythia Sports
Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.
Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.
The post Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds appeared first on European Gaming Industry News.
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