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Responsible Gambling Week Launches Across The UK And Ireland
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The biggest ever industry-wide campaign to promote responsible gambling is under way today (November 1), involving every major operator in the UK and Ireland.
More than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland are taking part in Responsible Gambling Week, triggering a national conversation with customers and their friends and families about what it means to gamble responsibly.
The campaign is being strongly supported by all major operators and the hashtag #RGWeek18 had already garnered more than 2.3million impressions 48 hours before the campaign’s official launch.
Leading football clubs have also lent their support to the campaign. Last weekend, Premier Leaque club Crystal Palace played an #RGWeek18 video in the fan zone and on the big screen during its televised match against Arsenal and carried advertising in the match programme while Sky Bet Championship club Middlesbrough carried responsible gambling messages on the big screen and LED screens during its televised match against Derby County. Other clubs which have already announced their support include West Ham, whose players wore Responsible Gambling Week training tops before their Carbao Cup match against Tottenham Hotspur, and Swansea City, whose shirts will feature the campaign logo for their match against Rotherham this weekend.
The English Football League has written to all its 72 clubs asking them to back the campaign and responsible gambling messages and videos are being shared on their social channels.
Responsible Gambling Week is also supported by The Racecourse Association and the British Horse Racing Association. Responsible gambling messages will be displayed at several meetings, including at Ascot on November 3rd where every runner in the televised 3pm race will have Bet With Ascot/ RGW saddle cloths and the winner’s podium and parade ring will carry responsible gambling artwork, animated videos will be played on the big screen and staff will wear responsible gambling badges. Other racecourses supporting the campaign, including Chester and Bangor-on-Dee, and advertising will be carried in all race cards.
The campaign is being run by the Industry Group for Responsible Gambling (IGRG), which through its member trade associations, encompasses all sectors of the gambling industry: online, amusement arcades, bingo clubs, bookmakers and casinos. The week runs from November 1-7, and for the first time also includes Ireland, where the campaign will be supported by more than 800 bookmakers, and by the Irish Amusements Trade Association, Horse Racing Ireland, Irish Greyhound Board and the Irish Greyhound and Horse Racing Tote.
The theme of the week is ‘Let’s Talk About Responsible Gambling’ and, at every gambling venue, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe. Customers who need further help or information will be signposted to GambleAware. Among the activities taking place during the week are training and advice sessions being run by GamCare in Birmingham, Bristol, London, Leeds and Hull for professionals who work with younger people and parents.
Responsible gambling messages will also be delivered on Facebook, Twitter and Instagram, using the #RGWeek18 hashtag. A dedicated website has been created for the event https://responsiblegamblingweek.org
John Hagan, Chairman of the Industry Group for Responsible Gambling, said: “The aim of the week is to spark a national conversation about what it means to gamble responsibly, conversations between operators and their customers, between customers and their family and friends and between industry stakeholders. The fact that every sector of the industry has come together to drive this campaign, which has been a year in the planning, and agree common messaging tells its own story. By speaking together with one voice, they can have maximum impact”.
Sharon Byrne, Chairperson of the Irish Bookmakers Association, said: “We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and reach of the campaign and ensure maximum coverage for the week.”
Source: Latest News on European Gaming Media Network
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CT Interactive Appoints Vasil Parvanov as its New Commercial Manager
CT Interactive has appointed Vasil Parvanov as its new commercial manager.
With a rich background in marketing and customer relationship management, Vasil has mastered his skills in driving business growth and optimizing customer engagement strategies. His expertise spans diverse industries, including online gambling, hospitality and retail, where he has consistently demonstrated the ability to innovate and deliver impactful results.
Vasil’s career highlights include his role as a CRM Specialist, where he developed customer segmentation strategies, designed onboarding journeys and engagement initiatives, and significantly improved retention and churn reduction metrics. His ability to create data-driven marketing calendars and implement cross-selling and upselling strategies has consistently enhanced customer loyalty and lifetime value.
He holds a Bachelor’s degree in Property and Facilities Management from the University of National and World Economy (UNWE) and has enhanced his skills through advanced certifications in Digital Marketing.
The post CT Interactive Appoints Vasil Parvanov as its New Commercial Manager appeared first on European Gaming Industry News.
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Push Gaming blends legacy success with good fortune in Dragon Hopper
B2B gaming supplier Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper.
Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Highlighting the studio’s ability to evolve the elements of its existing popular games to refine player engagement, Dragon Hopper incorporates dynamic mechanics such as the Dragon Feature and Mystic Flare Feature, designed to make each spin unpredictable and captivating.
Other new gameplay elements in this latest release include the Bubble Feature, which significantly boosts winning possibilities.
Alongside the studio’s proprietary Push Bet™, which empowers players to enjoy the slot in a variety of ways, increasing retention. The slot is also home to the Cluster Link™ mechanic, which offers players a dynamic way to combine paying symbols into wins.
Dragon Hopper is the latest title in Push Gaming’s elevated 2025 roadmap. It heralds an eclectic Q1 of releases that operators and players can look forward to, including Mad Blast and Power Vault.
Monika Lukowska, Game Producer at Push Gaming, said: “Dragon Hopper takes us on a journey through the mystical orient and treats players to a combination of well-known and unique features.
“Big win potential is ever present via the Dragon Symbol, which allows for the multiplication of wins in the base game, along with features like the Mystic Flare, which can appear on the reels unexpectedly.
“The bonus game combines the Cluster Link™ and Dragon Feature with a new Bubble Feature mechanic that increases the value of symbols and makes for an incredibly engaging play session.
“We’ve taken the best of a host of previous games and used that winning formula to create Dragon Hopper, and we’re delighted to present another hit title.”
The post Push Gaming blends legacy success with good fortune in Dragon Hopper appeared first on European Gaming Industry News.
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Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut
Aristocrat Leisure Limited (Aristocrat) is set to bring an impressive portfolio of gaming content, solutions and technologies that combine land-based and online gaming, for the premiere year of ICE in Barcelona later this month. Aristocrat Gaming and Aristocrat Interactive will deliver a modern experience that highlights the company’s commitment to innovation, connected experiences and player engagement for the EMEA market.
Aristocrat Gaming will display its latest lineup of top-performing games including Eilers & Krejcik’s most anticipated premium lease game, Phoenix Link, and core cabinet, The Baron Upright.
Featuring player-favourite mechanics, Phoenix Link is the next evolution of the international hit game, Dragon Link, with all-new themes, features, and bonuses on the Neptune Single and MarsX Portrait cabinets. Additionally, and fresh from its North American debut, The Baron Upright cabinet brings with it impressive new technology for the region alongside a portfolio of new iterations of player-favourite games like Ju Cai Jin Gui and more. Mo’ Mummy, Fortune Harmony, and Bao Bao Riches will also feature on The Baron Upright for the first time at the show.
“We’re excited to showcase the latest line-up of content and hardware for the EMEA market. ICE is a fantastic opportunity for us to engage with our customers and display our comprehensive technological innovations and solutions to ensure they get the most out of their casino floor,” said Craig Toner, CEO of Aristocrat Gaming.
The strength of Aristocrat Gaming’s cabinet portfolio will be evident in the company’s booth which will be complete with show-stopping content and a diverse offering of form factors. New and innovative content for the MarsX Portrait will be on display, including Coin Trio Royal, Crazy Chickens, Bao Zhu Zhao Fu Wheel Blast, Whisker Wheels, Reign of Gold, Ultimate Fast Cash and more. The MarsX Dual Upright will feature player-favourite brands like Bao Zhu Zhao Fu Link and Diamond Age to round out the exhibit.
A wide portfolio of multi-games brings big action, including Aristocrat Gaming’s Winner’s World with over 30 games, Fortune’s Choice with eight game titles from the Asia region, and the first original game made for the EMEA and LATAM markets, Royal Collection.
Complementing the land-based content, Aristocrat Interactive will demonstrate its capabilities across online gaming, lottery and sports betting. With four of its key business units displaying content – Content & Aggregation, iGaming & Sports, iGaming White-Label, and iLottery – Aristocrat Interactive will bring to life the seamless player journey from land to online.
“The new frontier of connected experiences is here, and we are excited to showcase all that we have to offer at ICE for the first-time as Aristocrat Interactive. From the best-in-class content to innovative solutions and services, we’re excited to engage with our customers and share our new offerings now available to help them on their online journey,” said Moti Malul, CEO of Aristocrat Interactive.
The post Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut appeared first on European Gaming Industry News.
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