Reading Time: 2 minutes
Foxwoods Resort Casino, the US casino which has been recently chosen as the Best Casino Outside of Las Vegas by the readers of USA Today, has appointed Anika Howard has joined as Vice President of Brand Marketing and Digital Communications. She is an industry veteran who has won many awards in her two decades of gaming experience. “In our search to find a candidate that could strategically bring the Foxwoods brand to life, Anika’s experience and earned respect among industry peers were unmatched, and a perfect fit for our leadership team as we continue to expand our position as a leading resort casino destination in North America,” said Suzanne Trout, Chief Marketing Officer of Foxwoods Resort Casino. “Anika has a track record of implementing cutting-edge, integrated approaches to create more engaging customer experiences, and we look forward to leveraging her innovative ideas and passion for technology at Foxwoods.”
Howard has stellar record in leadership roles in some of the top companies in the industry. She is joining Foxwoods after a six-year term at IGT where she was in charge of the launch of iLottery for the Illinois State Lottery and Georgia Lottery and of the product marketing for on-premise mobile and sports betting services and solutions in North America. Howard had founded AHA Management and Consulting, a boutique firm that focused on emerging technologies and using integrated marketing to grow businesses. As Foxwoods’ Vice President of Brand Marketing and Digital, Howard will lead Foxwoods’ advertising, public relations, digital marketing, sponsorships, marketing, web and social business efforts in addition to working closely with resort operations and loyalty marketing teams.
“I am thrilled to join the leadership team at Foxwoods Resort Casino as we work to build this heritage-rich brand to new heights,” said Howard. “As an industry pioneer, Foxwoods holds a unique position in the resort casino landscape and I look forward to leveraging my experience to foster continued innovation and customer-first approaches in creating an ever-evolving property experience.”
Source: Latest News on European Gaming Media Network
