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William Hill US to sponsor New Jersey Devils

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William Hill, the leading sportsbook in the world, has announced that it will be an official team sponsor of New Jersey Devils, the National Hockey League (NHL) franchise. The company will have its name displayed on a Prudential Center lounge, where games can be watched with odds boards displaying the menu of betting options across all sports.

Joe Asher, the CEO of William Hill US, said that the company ambassadors will help punters in downloading the company’s betting app as the NHL is still not comfortable with the venue being an actual sportsbook where bets can be placed at windows and kiosks. The official date for the start of sponsorship was not announced.

“Our goal has always been to make Prudential Center the home of sports and entertainment in New Jersey, but ultimately our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan experience here,” said Hugh Weber, president of the Devils’ ownership group, Harris Blitzer Sports & Entertainment.

“We’re spending a considerable amount of marketing dollars in New Jersey,” Asher said. “It is going to be a very competitive and expensive landscape for the next couple of years. A think a lot of companies in the space feel the need to push hard in the state as a testing ground to prove they can be everywhere. In a way, it’s like the Iowa caucuses in politics.”

“I said that, when fully mature, the New Jersey sports betting market would double that of Nevada,” – concluded Asher.

 

Source: FocusGN


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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO announce exclusive US release of hit title Piggy Blitz Disco Gold

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Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut

Play’n GO, the world’s leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.

Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.

The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.

Anna Mackney, Head of Regional Sales US at Play’n GO added “Piggy Blitz was such a hit in the US last year, we couldn’t wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and we’re excited to expand our US games portfolio with such a high-quality title.”

To find out more about Piggy Blitz Disco Gold, please visit playngo.com/games/piggy-blitz-disco-gold.

 

The post Play’n GO announce exclusive US release of hit title Piggy Blitz Disco Gold appeared first on European Gaming Industry News.

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FBMDS obtains certification to operate in Brazil

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FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.

With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.

“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”

For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.

For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.

On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.

Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.

FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.

 

The post FBMDS obtains certification to operate in Brazil appeared first on European Gaming Industry News.

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Terragon integrates Greco’s Gameplay Cliff Engine for advanced player insights and cliff control

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Greco, the leading provider of innovative game risk management solutions, has signed a new partnership with Terragon to integrate its innovative Gameplay Risk Engine. Terragon is a back office platform prepared for cryptocurrencies, created by global game specialists for worldwide game operators.

As an integral solution and personalization partner, Terragon satisfies the exclusive needs of any game market. By integrating Greco’s Gameplay Risk Engine, Terragon will raise its risk management capabilities to a higher level. The Gameplay Risk Engine provides operators with information in real time through theoretical value models and behavioral risk analysis.

This allows proactive decision-making, reduces risks, improves player experience and decreases operating costs. “Greco’s Risk Gameplay Engine is transformative. We are excited to take advantage of this advanced tool to offer improved information and a perfect experience for our gaming partners, helping to reduce risks and improve the satisfaction of players,” commented a Terragon spokesperson.

“We are delighted to partner with Terragon, one of the leading providers in the cryptocurrency gaming space.”, commented Ozric Vondervelden, co-founder and CEO of Greco. “Our Gameplay Risk Engine will help the partners of Terragon games to reach new levels of efficiency, guaranteeing a safer and more pleasant experience for players”.

Greco will be present at ICE Barcelona from January 20 to 22. Visit us at stand 2C44 to find out more about the company’s innovations.

 

The post Terragon integrates Greco’s Gameplay Cliff Engine for advanced player insights and cliff control appeared first on European Gaming Industry News.

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