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Scientific Games Boosts Sportsbook Offering with New Marketing Services

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Scientific Games Boosts Sportsbook Offering with New Marketing ServicesReading Time: 2 minutes

 

Riggs, Leask and Lynch to Lead Marketing Services for Global Customers

 

Scientific Games Corporation has added key experienced industry professionals to its SG Digital group to drive Marketing Services as part of the Sportsbook Operations Team in Gibraltar. This bolsters the Company’s B2B and B2G offerings in support of its strong base of Lottery, Gaming, and Sports Betting customers. As announced last month, the Sportsbook Operations service, supported by a team of industry experts based in Gibraltar, gives sports betting operators seamless solutions to manage the day-to-day tasks of running a sportsbook.

Charlie Riggs, Rick Leask, and Allison Lynch are among the hires that will bring SG Digital’s Marketing Services operation to the next level, further enhancing partner capabilities in the sportsbook space. These individuals, supported by a team of 25, will manage brand and customer research, acquisition and retention, optimisation, analytics, and other day-to-day sportsbook functions. The team brings decades of experience from industry-leading operators, including William Hill and Playtech.

Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations. We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”

With the new team, SGD will have an industry leading Marketing Services team to complement the technology, product offering and platform, further solidifying SG Digital’s position as a leading global supplier of end-to-end sportsbook solutions. With these solutions now available, SG Digital’s partners are staged for long-term success in sports betting as they level up across their in-venue, retail, and online portfolios.

© 2018 Scientific Games Corporation. All rights reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is the global leader in technology-based gaming systems, table games, table products and instant games and a leader in products, services and content for gaming, lottery and interactive gaming markets. Scientific Games delivers what customers and players value most: trusted security, creative content, operating efficiencies and innovative technology. Today, we offer customers a fully integrated portfolio of technology platforms, robust systems, engaging content and unrivalled professional services. For more information, please visit www.scientificgames.com.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Booming Games Launches New Slot “Fruit Heaven Hold and Win™”

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Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™.

Fruit Heaven Hold and Win™ is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

The excitement ripens when 3 Scatter Symbols land, triggering 8 Free Spins that feature an appealing mix of Majors, Wilds, Scatters, and Value symbols. Also, it takes 6 or more Value Symbols to activate the Hold and Win feature that begins with 3 Re-Spins.

Additionally, Value symbols with multipliers up to 20x that land during the spins, holds the player’s position and reset the Re-Spins back to 3. Plus, Quick Hit Bonuses can award the Mini (25x) or Major (100x) Bonus prizes. Filling all 15-reel positions awards the Grand Bonus of 1000x.

Moritz Blume, Director of Product at Booming Games said: “We are really excited to launch Fruit Heaven Hold and Win™ across our network. It’s a colourful and playful experience, packed full of engaging features.

“We are solely focused on delivering high quality, high impact games and this game is no exception. We can’t wait for our customers to share this with their players and we are confident it will be a huge hit for our Hold and Win series.”

The post Booming Games Launches New Slot “Fruit Heaven Hold and Win™” appeared first on European Gaming Industry News.

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Blueprint Gaming Combines Angling Excitement and Irish Folklore in Latest Title Plenty O’ Fish

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Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards.

Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Landing the leprechaun fisherman symbol triggers the Plenty O’ Fish collect feature, where players can reel in cash rewards or one of four exciting jackpots, selecting from major, mega, mini and minor.

Gold coins are also added to the treasure chest when a golden fish appears in view during the base game, with the chest able to close randomly and award a range of modifiers including free spins.

Free spins can also be triggered by landing three or more bonus symbols with instant upgrades awarded by landing gold coins, with any unused upgrades returned when the main game resumes.

Plenty O’ Fish adds further diversity to Blueprint Gaming’s catalogue of games, merging two popular themes to provide more content for all sectors of its growing player base.

“As we look to expand our portfolio, we combined proven themes to align fishing and Irish titles for Plenty O’ Fish; two of the most popular themes the slot sector has ever seen,” the Marketing and Relationships Director for Blueprint Gaming, Jo Purvis, said. “Adding a rich feature set to the crisp animation and catchy soundtrack means we’ve got another fantastic title in our tackle box.

“Players will love the ability to retrigger features, boosting excitement and rewards alongside the free spins to ensure the slot stands apart in a crowded market.”

The post Blueprint Gaming Combines Angling Excitement and Irish Folklore in Latest Title Plenty O’ Fish appeared first on European Gaming Industry News.

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Pragmatic Play Roams Wild in Release the Bison

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Pragmatic Play, a leading content supplier to the iGaming industry, has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison.

Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential. If another wild lands on the re-spin, an additional re-spin is awarded and the total win multiplier increases by 1x. Any scatters that hit are also collected with at least three needed to trigger free spins.

In the base game, any non-winning spin is capable of randomly transforming into a win of 10x to 40x the total bet. And if three, four or five scatters hit, a wheel of fortune randomly awards up to 18 free spins with a 2x to 5x multiplier. Any wild symbol that lands during the bonus game stays on screen until the end of the round, roaming the reels with each free spin. Wilds are also collected in a meter, with additional free spins and increasing multipliers available from the fifth wild collected.

Release the Bison is the latest addition to Pragmatic Play’s multi-award-winning slots portfolio following recent releases Barnyard Megahays Megaways and Lobster Bob’s Sea Food and Win It.

“Pragmatic Play has delivered another thrilling game feature in Release the Bison with roaming wilds able to transform spins into a stampede of wins,” the Chief Operating Officer for Pragmatic Play, Irina Cornides, said.

Pragmatic Play currently produces up to eight new slot titles a month while also delivering live casino and bingo games as part of its multi-product portfolio, available through a single API.

The post Pragmatic Play Roams Wild in Release the Bison appeared first on European Gaming Industry News.

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