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ePlay Appoints esports and Gaming Advisor For Big Shot Augmented Reality Mobile Game Expansion in Asia

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Phil Chen joins ePlay to help the mobile esports company with market expansion.

ePlay Digital Inc. is delighted to announce Philip Chen is joining its Strategic Advisory Board (SAB) as a special advisor for Big Shot (China). As the company targets specific North American cities with a slate of sports, esports, and entertainment titles, Mr. Chen will support international activities in the fastest growing economies and mobile esports markets in the world.

Philip Chen is Managing Partner and Founder of Dynaco Capital Inc., a financial advisory firm based in Toronto and associated with numerous Global Venture Capital firms, Private Equity Funds, Wealth Management Institutions and multi-billion dollar Chinese enterprises. Over the past 20 years, Philip has worked on dozens of M & A transactions in various sector themes. His current specialization encompasses, but is not limited to, E-commerce, FinTech, AI, Social Media, esports and Gaming.

Philip Chen comments, “I am pleased to work with ePlay Digital and build value by opening up new doors in China for its esports products and games like Big Shot. ePlay has developed best in class esports and gaming technology that is readily appealing to the large gaming-centric Asian demographic.”

Big Shot is an augmented reality mobile game described as Pokémon Go meets sports, esports, and entertainment. The game released as a beta to the Apple App Store in August 2018 will initially be marketed in selected North American cities including Los Angeles, California. The first game title in the Big Shot series is targeted at NBA fans around the world. Other professional sports and leagues will become part of the Big Shot product line in the future.

“We are well aware that the largest mobile esports and gaming market in the world is in China. These are exciting times for our company as we roll out Big Shot in initial key markets and position to expand our augmented reality esports leadership globally including in Asia-Pacific,” says Trevor Doerksen, CEO of ePlay Digital. “Mr. Chen joins us at a great moment to expand our team’s ability to reach existing and new target markets.”

Recently, ePlay announced new strategic financing and partners focused on marketing for the Big Shot mobile esports game. China Daily recently reported the esports market in China alone will reach USD $18 billion with over 430 million players and viewers. Chen joins 7-time NBA champion and Los Angeles Lakers broadcaster, Robert Horry and sports broadcaster and TV host, Lindsay McCormick on the ePlay SAB.

With Big Shot, ePlay, like other game developers and publishers owns the game. Riot Games owns League of Legends and the professional esports leagues and events. Riot Games, it’s titles, esports events and leagues, was purchased by China-based Internet giant Tencent. ePlay is providing esports leadership in a vertically integrated manner – from game to league and from augmented reality to distribution – in multiple esports markets.

 

About ePlay:

ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network

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THNDR, a trailblazer in skill-based peer-to-peer (PvP) gaming solutions, announced the launch of its latest title, Blackjack, now available on its B2B PvP platform. Designed for iGaming operators and aggregators, this classic game with a skilled twist leverages THNDR’s cutting-edge betting liquidity network and instant payment settlements to redefine player engagement, retention, and monetization in the iGaming industry.

Underlying the new Blackjack title, THNDR’s tech addresses long-standing pain points for operators, including player liquidity gaps and slow payout processes. By tapping into THNDR’s cross-operator liquidity network, the game ensures players are matched instantly, eliminating unfilled wagers and keeping the action flowing. Coupled with real-time payouts, operators can offer their players PvP games in any currency while benefiting from behind-the-scenes settlement with zero delays or chargebacks.

“We’re thrilled to bring a skill version of Blackjack to our PvP platform,” said Desiree Dickerson, CEO and Co-Founder of THNDR. “This isn’t just another game, it’s a powerful re-engagement and monetization tool for operators. By blending skill-based competition with our innovative tech, we’re delivering a solution that keeps players engaged longer, boosts retention, and opens access to a broader market of new users.” 

Unlike traditional casino-style Blackjack, THNDR’s version rewards strategy and decision-making, appealing to a growing demographic of competitive players seeking more than chance-based entertainment. Early partners include BetOpenly, Speed Wallet, Maincard, Telobet, and more.

For iGaming operators and aggregators, the benefits are clear:

  • Instant Liquidity: Players connect across THNDR’s betting network for a nearly 100% match rate.
  • Enhanced Monetization: Instant payouts encourage higher spending and user trust.
  • User Acquisition: Skill-based games allow licensed operators to reach a wider market.
  • Seamless Integration: The platform can be integrated with just a few lines of code and works with any currency.

The post New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network appeared first on European Gaming Industry News.

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Altenar offers sportsbook advice with ‘Behind The Bet’ webinars

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Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.

In the webinars titled ‘Behind The Bet’, experts from across Altenar’s departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.

As a leading sportsbook provider in regulated markets around the world, Altenar’s products are tailored to the demands of various regions and are developed based on the localised expertise of the team.

Account managers already play an important role in the business development of existing clients but ‘Behind The Bet’ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.

The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.

The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenar’s Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.

Charlie Williams, Commercial Director at Altenar, said: “The newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenar’s success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.”

Magno Neiva, Head of Licensing and Regulatory Compliance, said: “The Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.

“Altenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.”

This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.

The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).

CLICK HERE TO BOOK YOUR FREE ATTENDANCE!

The post Altenar offers sportsbook advice with ‘Behind The Bet’ webinars appeared first on European Gaming Industry News.

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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans

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SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.

Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.

These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and  UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.

The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.

Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.

David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador. 

“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.

“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”

Tom AspinallUFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer. 

“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.” 

The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.

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