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Buzz Bingo and Playtech launch groundbreaking platform

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Buzz Bingo and Playtech launch groundbreaking platformReading Time: 4 minutes

 

Leading gambling technology specialist Playtech has partnered with Buzz Bingo to deliver a ground-breaking content delivery and CRM solution across both Bingo and Casino, integrating their award-winning IMS player management platform.

Playtech has collaborated closely with Buzz Bingo since the brand’s high-profile launch earlier this year, offering players a range of Bingo variants and a wide selection of Playtech Casino content. Backed by the industry-leading IMS platform, the solution includes a comprehensive CRM toolset, with Playtech’s new Engagement 360 platform giving Buzz Bingo the power to design and fully optimise end-to-end player journeys.

Additionally, integration with the Playtech Open Platform (POP) gives Buzz Bingo access to an exceptional range of original and third-party game content. With several major content providers on board from day one and many others launching soon, Buzz Bingo players can choose from one of the industry’s widest selections of Bingo variants and Casino slot games.

The next stage of the project is the synchronisation of Buzz Bingo’s retail and online offerings to create a true omni-channel experience, including a full retail player account base migration to IMS. The move will allow players to use their retail accounts to play online, and vice versa, using a single wallet for all channels, whilst also creating a single customer management and CRM activity view for Buzz Bingo.

Shimon Akad, Chief Operating Officer at Playtech, comments: ‘The launch of the Buzz Bingo platform is the most ambitious project our team has delivered to date. A huge amount of work has gone into delivering a comprehensive ‘day one’ experience, including a rich third-party games offering, from both a Bingo and Casino perspective. With further technical enhancements to come and with a series of major third-party content providers already on board, we’re confident that this is the beginning of a long and fruitful relationship with Buzz Bingo’.

Chris Matthews, CEO at Buzz Bingo, adds: ‘It’s fantastic to see all the amazing work that has gone into this project come to fruition. Our collaboration with Playtech allows us to offer one of the widest selections of Bingo games and slots in the market, as well as delivering an enhanced player journey across our physical venues and online.

‘Delivering and implementing the new platform has been a major undertaking, but the commitment and professionalism of the Playtech team has made it a smooth experience – and we’re delighted with the results. The wider Buzz Bingo team and I are looking forward to continuing to work with Playtech as we take the platform to the next stage’.

Find out more about Buzz Bingo at www.buzzbingo.co

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

About Buzz Bingo:

Buzz Bingo is the largest retail bingo operator in Britain and launched buzzbingo.com in September 2018. Backed by Caledonia Investments plc, Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.

From brand name research through to market intelligence and the best way to build online communities, Buzz Bingo was developed with customer needs guiding every decision made. This approach has resulted in new, exciting, accessible ways for customers of all ages to play and engage with each other both on and offline.

Buzz Bingo’s community is home to over 1.1 million active club members and every week, 103 clubs welcome 200,000 players through their doors.

buzzbingo.com is an omni-channel platform delivering gaming and player engagement capabilities on mobile, tablet, desktop and on Touchpads in all clubs. There are no wagering requirements at buzzbingo.com so players can withdraw their winnings instantly.

Buzz Bingo began a rebrand from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs to Caledonia Investments plc in December 2015. Since then 103 clubs have been rebranded, including 98 in September alone. 19 remaining clubs will reopen in February 2019 under the new name, completing the rebrand.

Galabingo.com and its associated Gala Bingo online brands remains the property of GVC Holdings PLC.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RocketPlay wins Best Customer Service at European iGaming Excellence Awards

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RocketPlay Casino has been awarded Best Customer Service at the European iGaming Excellence Awards 2025 — a widely respected industry award celebrating excellence and innovation worldwide.

For RocketPlay, this award marks a major milestone — proof that genuine care, innovation, and consistent performance are noticed and appreciated by the iGaming industry.

“Our goal has always been simple — to create a service that players can rely on,” said Alex Martin, PR Manager at RocketPlay. “Winning this award highlights that our focus on trust, speed, and human connection truly makes a difference.”

This recognition also reflects the daily work of RocketPlay’s 24/7 multilingual support team, which delivers help within seconds and reaches 90%+ one-touch resolution. The casino maintains a CSAT score above 90%, and over half of all inquiries are now handled through AI-powered chat while keeping the tone personal and friendly.

The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

RocketPlay remains committed to pushing standards higher — ensuring every player receives fast assistance, transparent communication. We thank the award organizers and the jury for this meaningful recognition.

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Boomerang Partners celebrated Golden Boomerang League winners and engaged booth guests with a gift auction at SiGMA Europe 2025

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, participated in SiGMA Europe 2025 in Rome from November 4th to 6th, 2025. The company’s booth generated heightened interest among conference participants throughout the event. It was designed in the signature ‘Boomerang Arena’ concept, effectively connecting sports and modern technologies. The booth was divided into several themed zones dedicated to football, tennis, basketball, and boxing, as well as locations for sports-related activities.

One of the main highlights of Boomerang Partners’ participation in the Rome event was the announcement of the Golden Boomerang League winners. This sports traffic tournament took place from September 1st to October 31st. It involved current and new Boomerang Partners’ affiliate partners. 68 teams, which generated 20+ sports FTDs for brands from Boomerang Partners’ client portfolio over the two-month tournament period, made it to the final draw. On November 4th, the company determined the winners using certified randomization tools. The winners became:

  • QQMedia (prize — direct access to the annual Golden Boomerang Awards tournament)
  • Apex Media (AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan)
  • Luis Xavier (AC Milan Experience package, including paid flight, accommodation, and an AC Milan home match attendance).

The CEO of QQMedia commented: “Those who know me understand that I work with some of the largest operators in the industry, but Boomerang Partners will always hold a special place in my heart. What they are building is truly impressive, and I am proud to be part of this journey, witnessing how Boomerang Partners is steadily evolving from an underdog into a true power player.

A big thank you also goes to their entire team, especially the affiliate department, and in particular to Lilli, whose outstanding work, constant availability, and solution-oriented approach deserve special recognition.

The next goal is of course to win the Golden Boomerang Awards 2026, and we will give it our all to make that happen.”

Boomerang Partners’ booth guests could play ping-pong with promoters, who were actually professional players in disguise, as well as participate in Soccer Penalty Shootout, bowling, volleyball, tennis, and badminton using Nintendo Switch Sports. For participation and wins, they received chips of various denominations. Chips could also be earned by completing tasks on the Wheel of Fortune, ordering drinks at the bar, and even finding them in the open areas of the SiGMA Rome venue. On November 5th, Boomerang Partners hosted a gift auction at their booth, with chips as a currency. These prizes were raffled off:

  • Luka Modrić (AC Milan) signed jersey
  • iPhone 17 Pro Max
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

Those participants who failed to win the auction were in for a surprise. The next day, November 6th, a gift shop with items of varying prices opened at the Boomerang Partners booth. Booth guests could exchange chips for these gifts, which included, for example, AC Milan t-shirts, electric air pumps, instant photo printers, and other prizes.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “Continuing the development of the ‘Boomerang Arena’ concept, we tried to bring numerous sports elements and meanings into the booth atmosphere, thus once again revealing our sports DNA and strategic vector. We traditionally applied the formula that connects business solutions, entertainment, and marketing activities.

We strive to make our booth a place that attracts partners and media, putting considerable effort into preparation, and believe that we have managed to solve the set tasks. We are already preparing for iGB Affiliate in Barcelona and invite you to visit our booth in advance.”

Boomerang Partners are ending 2025 on a major note, but they’re not saying goodbye for long. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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BetFury Marks Its 6 Years With the Grand $1.5M+ Furyverse 6.0 Celebration

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Year after year, BetFury continues to captivate players and crypto enthusiasts with large-scale events — and this milestone is no exception. To mark its 6th Anniversary, the platform has unveiled Furyverse 6.0 Birthday, a multi-week celebration running until November 14, 2025. Featuring a progressive $1,500,000 prize pool, the campaign offers participants the chance to engage in a series of competitive activities and battles with structured rewards.

About the Furyverse 6.0 Birthday

Over all these years, BetFury has evolved from a bold crypto-casino into a full-scale entertainment Furyverse with over 6 million users worldwide. In recognition of this milestone, the platform has introduced an anniversary event featuring raffles, prediction challenges, and limited-time bonuses, available to both new and existing users. Further details are provided below.

Legendary Birthday Battles for $380,000+

User competitions are increasing in activity, particularly those involving substantial prize pools. Participants can enter battles by playing Slots, Original Games, Live Casino titles, or placing bets on sports events.Additionally, there are thematic competitions, such as the $7,500 FunFury Fusion Battles, where players can use FUNFURY, the platform’s free token, to place free bets and compete for real-money rewards.

$10,000 B-day Referral Race

BetFury honors players who help grow its community. Thus, the platform is holding a Referral Race with a $10,000 prize pool, rewarding users who bring new members to the platform.

$200,000+ Virtual B-day Raffle

This festive lottery invites players to collect tickets across different sections of the BetFury platform and win elite rewards.

$10,000 Sport Prediction Event

This free activity allows sports fans to earn crypto without placing any bets. For those interested in sports betting, the $175,000 Random Portal Bonuses & Free Bets Portal offers opportunities to wager on favorite sports and receive additional bonuses.

B-day Bonus Drop: 50,000,000 BFG Giveaway

The highlight of the celebration is the B-day Bonus Drop — a massive giveaway of 50,000,000 BFG, BetFury’s native tokens, shared among all active users. The claiming option will be open from November 3 until November 17. Other details for participating are here: https://betfury.com/promo/bday-bonus-drop

About BetFury

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform offers an exclusive Welcome Pack, featuring a deposit bonus of up to $10,500 and 225 Free Spins.

BetFury proposes over 8,000 Slots and 20 Original games with up to 99.28% RTP. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average. Along with major events and crypto-earning opportunities, the platform offers numerous lucrative bonuses, including Rakeback, Crypto Staking with an APR of up to 60%, Cashback of up to 25%, and more.

Contact

PR Manager

Alisia Preston

BetFury

[email protected]

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