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Buzz Bingo and Playtech launch groundbreaking platform
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Leading gambling technology specialist Playtech has partnered with Buzz Bingo to deliver a ground-breaking content delivery and CRM solution across both Bingo and Casino, integrating their award-winning IMS player management platform.
Playtech has collaborated closely with Buzz Bingo since the brand’s high-profile launch earlier this year, offering players a range of Bingo variants and a wide selection of Playtech Casino content. Backed by the industry-leading IMS platform, the solution includes a comprehensive CRM toolset, with Playtech’s new Engagement 360 platform giving Buzz Bingo the power to design and fully optimise end-to-end player journeys.
Additionally, integration with the Playtech Open Platform (POP) gives Buzz Bingo access to an exceptional range of original and third-party game content. With several major content providers on board from day one and many others launching soon, Buzz Bingo players can choose from one of the industry’s widest selections of Bingo variants and Casino slot games.
The next stage of the project is the synchronisation of Buzz Bingo’s retail and online offerings to create a true omni-channel experience, including a full retail player account base migration to IMS. The move will allow players to use their retail accounts to play online, and vice versa, using a single wallet for all channels, whilst also creating a single customer management and CRM activity view for Buzz Bingo.
Shimon Akad, Chief Operating Officer at Playtech, comments: ‘The launch of the Buzz Bingo platform is the most ambitious project our team has delivered to date. A huge amount of work has gone into delivering a comprehensive ‘day one’ experience, including a rich third-party games offering, from both a Bingo and Casino perspective. With further technical enhancements to come and with a series of major third-party content providers already on board, we’re confident that this is the beginning of a long and fruitful relationship with Buzz Bingo’.
Chris Matthews, CEO at Buzz Bingo, adds: ‘It’s fantastic to see all the amazing work that has gone into this project come to fruition. Our collaboration with Playtech allows us to offer one of the widest selections of Bingo games and slots in the market, as well as delivering an enhanced player journey across our physical venues and online.
‘Delivering and implementing the new platform has been a major undertaking, but the commitment and professionalism of the Playtech team has made it a smooth experience – and we’re delighted with the results. The wider Buzz Bingo team and I are looking forward to continuing to work with Playtech as we take the platform to the next stage’.
Find out more about Buzz Bingo at www.buzzbingo.co
About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
About Buzz Bingo:
Buzz Bingo is the largest retail bingo operator in Britain and launched buzzbingo.com in September 2018. Backed by Caledonia Investments plc, Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.
From brand name research through to market intelligence and the best way to build online communities, Buzz Bingo was developed with customer needs guiding every decision made. This approach has resulted in new, exciting, accessible ways for customers of all ages to play and engage with each other both on and offline.
Buzz Bingo’s community is home to over 1.1 million active club members and every week, 103 clubs welcome 200,000 players through their doors.
buzzbingo.com is an omni-channel platform delivering gaming and player engagement capabilities on mobile, tablet, desktop and on Touchpads in all clubs. There are no wagering requirements at buzzbingo.com so players can withdraw their winnings instantly.
Buzz Bingo began a rebrand from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs to Caledonia Investments plc in December 2015. Since then 103 clubs have been rebranded, including 98 in September alone. 19 remaining clubs will reopen in February 2019 under the new name, completing the rebrand.
Galabingo.com and its associated Gala Bingo online brands remains the property of GVC Holdings PLC.
Source: Latest News on European Gaming Media Network
Latest News
Tom Horn Rolls Out Wild Winter Magic in Wild Snowflakes
Tom Horn Gaming, a leading igaming software supplier, has unveiled its latest game, Wild Snowfakes, just in time for the winter season. A winter-themed slot transports players to a serene snowy wonderland filled with excitement and rewards.
Expanding Wilds and QuickX™ Bonus Buy Feature
With expanding wilds and the supplier’s proprietary bonus buy feature, QuickX™, Wild Snowflakes delivers thrilling gameplay and allows players to tailor their journey based on their preferences.
This medium-to-high variance game is played across a 5×3 gaming grid, populated with frosty fruit symbols and snowflakes, which act as wilds. When a wild snowflake lands as part of a winning combination on the 2nd, 3rd, or 4th reel, it expands to fill the entire reel, transforming other symbols above and below into wild snowflakes for bigger wins.
Players in applicable jurisdictions can activate one of three expanding wild features with 2x, 3x, or 5x multipliers using the QuickX™ bonus buy feature. This proprietary mechanic allows players to purchase direct access to bonus rounds, bypassing the base game grind. QuickX™ empowers players to customise their gameplay, offering a shortcut to increased winning potential. The cost of activating QuickX™ is dynamically calculated based on the player’s original bet size, multiplied by the chosen bonus buy multiplier.
A Winter-Themed Classic Slot with a Contemporary Twist
“Wild Snowflakes is a celebration of the beauty and magic of winter, brought to life through stunning visuals and an immersive theme. By combining the charm of a classic slot with engaging features, we’ve designed a game that’s both nostalgic and exciting. It’s the perfect addition to any operator’s portfolio this winter season, “ said Katarina Slaninova, Head of Marketing at Tom Horn Gaming.
The game will be available for distribution through Tom Horn Gaming’s extensive partner network from 21 November.
The post Tom Horn Rolls Out Wild Winter Magic in Wild Snowflakes appeared first on European Gaming Industry News.
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Bitblox unveil new partnership with Timeless Tech
Bitblox, the pioneering software studio responsible for introducing a new wave of crypto-based price prediction games to the online casino world, has announced it has agreed a huge new deal that will see its full range of titles added to the Timeless Tech portfolio.
As a forward-thinking aggregator that prides itself on continually broadening the gaming verticals that it’s able to supply to customers, the partnership will allow Timeless Tech to offer releases like Up or Down?, Up or Down? Turbo and 3 in a Row to its casino clients going forward.
With these four additions as well as all future releases from Bitblox at their disposal, operators who use Timeless Tech to power their game aggregation needs will now be able to further engage their customers with a unique selection of titles that combine elements of both chance and skill.
Perfectly positioned to capitalise on the iGaming industry’s growing interest in cryptocurrency, all Bitblox releases require players to try and correctly predict Bitcoin’s price movement over a fixed window of time and have been built to appeal to both casino customers and sports bettors alike.
Although no prior knowledge of the Bitcoin market is needed to play, the presence of real-time price data enables users to follow the chart and make better informed decisions, meaning they have a more active role in the outcome of each round than they would with a traditional RNG title.
As a result, Bitblox’s games manage to fill a gap in the market that’s both fun and strategic while also supplying an exciting new vertical for operators looking to engage with a younger, crypto-curious audience. Their addition to the Timeless Tech portfolio should serve to see their current popularity grow further as they find their way to new customers in a variety of markets worldwide.
Brandt Page, Chief Executive Officer at Bitblox Games, said: “At Bitblox, we already know we’ve come up with a concept that holds genuine appeal to both sports bettors and casino customers alike, so the next step is obviously ensuring that our games get out to as wide an audience as possible.
“Our new partnership with Timeless Tech will enable us to do just that by making our full portfolio of releases available to a wide number of operators globally, so we’re very excited to see what the uptake is and we’re really looking forward to hearing back from customers on how they perform.”
Nicola Cainero, COO at Timeless Tech, said: “At Timeless Tech, we’re always looking to integrate innovative content that pushes the boundaries of gaming, and Bitblox aligns perfectly with our goal of providing unique and engaging experiences to both players and operators alike.
“By adding their releases to our platform, we can further broaden the gaming verticals that we supply to partners, providing them with fresh content that will add an exciting dimension to their current libraries while also attracting a new wave of players who are interested in cryptocurrency.”
The post Bitblox unveil new partnership with Timeless Tech appeared first on European Gaming Industry News.
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BETBAZAR partners with ICONIC21 to enhance live casino offering
Innovative B2B worldwide iGaming marketplace provider agrees deal with leading live game supplier to further strengthen the range of titles available to operators
With the BETBAZAR marketplace going from strength to strength this year following a flurry of promising partnerships, the innovative iGaming company has announced another new addition after putting pen to paper with live casino supplier, ICONIC21.
Known throughout the industry for providing one of the most comprehensive selections of live dealer games around, ICONIC21 offers everything from classic titles like roulette and blackjack to Asian favourites such as Sic Bo and even boasts a suite of releases featuring bonus multipliers.
As a result of the new deal, BETBAZAR will now stock all 20 titles of the ICONIC21 portfolio in its online marketplace, giving clients a wider range of live casino options to choose from and enabling them to benefit from powerful promotional tools like Bet & Get offers and tournaments.
With all releases being broadcasted 24/7 from dedicated studios and hosted by friendly and professional presenters, the ICONIC21 game library provides a truly immersive experience to gamers that closely replicates the look and feel of attending a genuine bricks-and-mortar casino.
Of course, while the provider’s staple table game options will undoubtedly prove popular with customers, it’s perhaps the “Gravity Series” of games that will provide operators with the easiest way to differentiate themselves in the live casino market by offering something fresh and unique.
Boasting stunning visual effects, attractive backdrops and sky-high multipliers that can be triggered across a wide range of bets, all “Gravity Series” titles offer an exciting twist on classic game formats that can boost engagement through their potential maximum wins of up to 1,000x.
With every game in the ICONIC21 line-up also being fully customisable to suit partners’ needs, the supplier provides a genuinely bespoke service that will undoubtedly prove a big hit in the BETBAZAR marketplace and help the company further strengthen its existing live casino offering.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “With live casino titles providing an exciting vertical for operators that delivers the closest thing to a real bricks-and-mortar experience, we’re delighted to team up with one of the industry’s leading live game providers, ICONIC21, in a partnership that will enhance the range of options available via our marketplace.
“With ICONIC21’s expansive library providing everything from classic table games to Asian favourites as well as unique titles that offer additional bonus multipliers for increased user engagement, we’re sure their games will go on to be a big hit with customers and players alike.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Having built up a market-leading collection of live casino games that encompasses everything from blackjack and roulette to specialised offerings like The Kickoff and Crash Live, we’re thrilled to now be able to get our titles out to an even wider audience by offering them to operators through the BETBAZAR marketplace.
“BETBAZAR’s impressive outreach and strong standing within the iGaming community will ensure that more prospective partners now have access to all of our releases, empowering them to offer a more engaging user experience to customers that can be fully customised to suit their needs.”
The post BETBAZAR partners with ICONIC21 to enhance live casino offering appeared first on European Gaming Industry News.
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