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BETDAQ scores triple-digit increase in football trading
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Introduction of 2% commission structure has significantly boosted liquidity and active users
BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.
This followed a bumper August for football turnover, with the £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.
A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.
The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.
BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.
Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.
BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing, which enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.
Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.
“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”
About BETDAQ:
BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.
BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.
BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.
BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.
Source: Latest News on European Gaming Media Network
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Tom Horn Rolls Out Wild Winter Magic in Wild Snowflakes
Tom Horn Gaming, a leading igaming software supplier, has unveiled its latest game, Wild Snowfakes, just in time for the winter season. A winter-themed slot transports players to a serene snowy wonderland filled with excitement and rewards.
Expanding Wilds and QuickX™ Bonus Buy Feature
With expanding wilds and the supplier’s proprietary bonus buy feature, QuickX™, Wild Snowflakes delivers thrilling gameplay and allows players to tailor their journey based on their preferences.
This medium-to-high variance game is played across a 5×3 gaming grid, populated with frosty fruit symbols and snowflakes, which act as wilds. When a wild snowflake lands as part of a winning combination on the 2nd, 3rd, or 4th reel, it expands to fill the entire reel, transforming other symbols above and below into wild snowflakes for bigger wins.
Players in applicable jurisdictions can activate one of three expanding wild features with 2x, 3x, or 5x multipliers using the QuickX™ bonus buy feature. This proprietary mechanic allows players to purchase direct access to bonus rounds, bypassing the base game grind. QuickX™ empowers players to customise their gameplay, offering a shortcut to increased winning potential. The cost of activating QuickX™ is dynamically calculated based on the player’s original bet size, multiplied by the chosen bonus buy multiplier.
A Winter-Themed Classic Slot with a Contemporary Twist
“Wild Snowflakes is a celebration of the beauty and magic of winter, brought to life through stunning visuals and an immersive theme. By combining the charm of a classic slot with engaging features, we’ve designed a game that’s both nostalgic and exciting. It’s the perfect addition to any operator’s portfolio this winter season, “ said Katarina Slaninova, Head of Marketing at Tom Horn Gaming.
The game will be available for distribution through Tom Horn Gaming’s extensive partner network from 21 November.
The post Tom Horn Rolls Out Wild Winter Magic in Wild Snowflakes appeared first on European Gaming Industry News.
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Bitblox unveil new partnership with Timeless Tech
Bitblox, the pioneering software studio responsible for introducing a new wave of crypto-based price prediction games to the online casino world, has announced it has agreed a huge new deal that will see its full range of titles added to the Timeless Tech portfolio.
As a forward-thinking aggregator that prides itself on continually broadening the gaming verticals that it’s able to supply to customers, the partnership will allow Timeless Tech to offer releases like Up or Down?, Up or Down? Turbo and 3 in a Row to its casino clients going forward.
With these four additions as well as all future releases from Bitblox at their disposal, operators who use Timeless Tech to power their game aggregation needs will now be able to further engage their customers with a unique selection of titles that combine elements of both chance and skill.
Perfectly positioned to capitalise on the iGaming industry’s growing interest in cryptocurrency, all Bitblox releases require players to try and correctly predict Bitcoin’s price movement over a fixed window of time and have been built to appeal to both casino customers and sports bettors alike.
Although no prior knowledge of the Bitcoin market is needed to play, the presence of real-time price data enables users to follow the chart and make better informed decisions, meaning they have a more active role in the outcome of each round than they would with a traditional RNG title.
As a result, Bitblox’s games manage to fill a gap in the market that’s both fun and strategic while also supplying an exciting new vertical for operators looking to engage with a younger, crypto-curious audience. Their addition to the Timeless Tech portfolio should serve to see their current popularity grow further as they find their way to new customers in a variety of markets worldwide.
Brandt Page, Chief Executive Officer at Bitblox Games, said: “At Bitblox, we already know we’ve come up with a concept that holds genuine appeal to both sports bettors and casino customers alike, so the next step is obviously ensuring that our games get out to as wide an audience as possible.
“Our new partnership with Timeless Tech will enable us to do just that by making our full portfolio of releases available to a wide number of operators globally, so we’re very excited to see what the uptake is and we’re really looking forward to hearing back from customers on how they perform.”
Nicola Cainero, COO at Timeless Tech, said: “At Timeless Tech, we’re always looking to integrate innovative content that pushes the boundaries of gaming, and Bitblox aligns perfectly with our goal of providing unique and engaging experiences to both players and operators alike.
“By adding their releases to our platform, we can further broaden the gaming verticals that we supply to partners, providing them with fresh content that will add an exciting dimension to their current libraries while also attracting a new wave of players who are interested in cryptocurrency.”
The post Bitblox unveil new partnership with Timeless Tech appeared first on European Gaming Industry News.
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BETBAZAR partners with ICONIC21 to enhance live casino offering
Innovative B2B worldwide iGaming marketplace provider agrees deal with leading live game supplier to further strengthen the range of titles available to operators
With the BETBAZAR marketplace going from strength to strength this year following a flurry of promising partnerships, the innovative iGaming company has announced another new addition after putting pen to paper with live casino supplier, ICONIC21.
Known throughout the industry for providing one of the most comprehensive selections of live dealer games around, ICONIC21 offers everything from classic titles like roulette and blackjack to Asian favourites such as Sic Bo and even boasts a suite of releases featuring bonus multipliers.
As a result of the new deal, BETBAZAR will now stock all 20 titles of the ICONIC21 portfolio in its online marketplace, giving clients a wider range of live casino options to choose from and enabling them to benefit from powerful promotional tools like Bet & Get offers and tournaments.
With all releases being broadcasted 24/7 from dedicated studios and hosted by friendly and professional presenters, the ICONIC21 game library provides a truly immersive experience to gamers that closely replicates the look and feel of attending a genuine bricks-and-mortar casino.
Of course, while the provider’s staple table game options will undoubtedly prove popular with customers, it’s perhaps the “Gravity Series” of games that will provide operators with the easiest way to differentiate themselves in the live casino market by offering something fresh and unique.
Boasting stunning visual effects, attractive backdrops and sky-high multipliers that can be triggered across a wide range of bets, all “Gravity Series” titles offer an exciting twist on classic game formats that can boost engagement through their potential maximum wins of up to 1,000x.
With every game in the ICONIC21 line-up also being fully customisable to suit partners’ needs, the supplier provides a genuinely bespoke service that will undoubtedly prove a big hit in the BETBAZAR marketplace and help the company further strengthen its existing live casino offering.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: “With live casino titles providing an exciting vertical for operators that delivers the closest thing to a real bricks-and-mortar experience, we’re delighted to team up with one of the industry’s leading live game providers, ICONIC21, in a partnership that will enhance the range of options available via our marketplace.
“With ICONIC21’s expansive library providing everything from classic table games to Asian favourites as well as unique titles that offer additional bonus multipliers for increased user engagement, we’re sure their games will go on to be a big hit with customers and players alike.”
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Having built up a market-leading collection of live casino games that encompasses everything from blackjack and roulette to specialised offerings like The Kickoff and Crash Live, we’re thrilled to now be able to get our titles out to an even wider audience by offering them to operators through the BETBAZAR marketplace.
“BETBAZAR’s impressive outreach and strong standing within the iGaming community will ensure that more prospective partners now have access to all of our releases, empowering them to offer a more engaging user experience to customers that can be fully customised to suit their needs.”
The post BETBAZAR partners with ICONIC21 to enhance live casino offering appeared first on European Gaming Industry News.
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