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BETDAQ scores triple-digit increase in football trading

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Introduction of 2% commission structure has significantly boosted liquidity and active users

 

BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.

This followed a bumper August for football turnover, with the £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.

A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.

The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.

BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.

Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.

BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing, which enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.

Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.

“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”

 

 

About BETDAQ:

BETDAQ is a market-leading betting exchange, which was founded in 2000. It was acquired by Ladbrokes in 2013 and became part of the GVC Group in 2018.

BETDAQ charges a flat rate commission of 2% on all sports and markets. It matches in excess of £75m-worth of bets per week and has the largest market share of UK and Irish on-course bookmakers who connect to the exchange for pricing information and hedging purposes.

BETDAQ is principal partner of Sunderland AFC, Charlton Athletic FC and the Punchestown Champion Hurdle. It is ARC’s (Arena Racing Company) starting stalls sponsor, covering more than 1000 races in 2018, and brand ambassadors include Tony Cascarino, Harry Whittington and Gavin Cromwell.

BETDAQ has an active and loyal community who trade sporting events using free specialist tools such as Bet Angel and Gruss Software.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans

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SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.

Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.

These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and  UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.

The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.

Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.

David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador. 

“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.

“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”

Tom AspinallUFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer. 

“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.” 

The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.

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VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

The post VGCCC Continues Crackdown on Underage Gambling appeared first on European Gaming Industry News.

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ThrillTech lands ISO 27001 to boost 2025 growth ambitions 

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ThrillTech, the innovative jackpot and drops technology provider for iGaming operators and game studios, has secured the leading international information security certification, ISO 27001. 

The certificate marks the first major strategic milestone for ThrillTech in 2025 as the company gears up for an ambitious year of growth, having originally been founded in 2023.

ThrillTech, which prides itself on amplifying player experiences while boosting GGR for partners, will use the accreditation to accelerate its entry into new markets and geographies, with Italy pinpointed as a key region for the company going forwards.

The ISO 27001 has strengthened ThrillTech’s technology portfolio. This IT security certification proves that ThrillTech operates at the highest level of IT security.

ThrillTech’s software is already certified by BMM Testlabs and licensed by the ONJN, MGA, Spelinspektionen, Alderney Gambling Control Commission, among others.

ThrillTech is primed to enhance its leading product suite in 2025, with new jackpot variations and features already in the pipeline, which are set to complement its core ThrillPots product. 

Benjamin Bradtke, Co-Founder at ThrillTech, said: “We aim to enter at least 10 jurisdictions by the end of this year, such as the UK, Peru, Brazil, Italy, Ontario and Greece.

“We will also keep working hard on the performance of our technology, which can already handle an enormous amount of transactions. 

“We promise to keep pushing the limits of our product performance, which was designed and built for the next stage of the iGaming industry,” he added.

ThrillTech operates from Cyprus, Malta and remotely. The company was founded with the ambition to build the strongest and most versatile jackpot technology in iGaming.

The post ThrillTech lands ISO 27001 to boost 2025 growth ambitions  appeared first on European Gaming Industry News.

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