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VizExplorer, a leading provider of operational intelligence solutions for casinos, announced that its VizExplorer® Golden Record solution has won the annual Gaming & Hospitality Industry Awards’ Platinum Award––the highest honor in the gaming industry.

VizExplorer Golden Record helps casino operators assess total player worth using gaming data combined with non-gaming transactions from across the property, including hotel, F&B, spa, retail, golf and other sources. Armed with accurate player worth insights, operators can ensure an appropriate reinvestment strategy that includes offers to which players are most likely to respond.

“On behalf of the G&L Board, we are thrilled to present the Platinum Award to the multiple award winning VizExplorer for its innovative new Golden Record solution. The judges were particularly impressed that the solution solves the challenge of identifying patrons’ activity for non-traditionally linked transactions. This augmentation to VizExplorer’s analytics offerings represents a leap forward in intelligent use of data to calculate player worth beyond gaming. Congratulations to VizExplorer for setting a high bar for innovation, and for enhancing how our industry uses data to optimize revenues,” said Jeannie Caruso, CEO, Gaming & Leisure Organization.

“With the ability to integrate outside data sources and match it to a player profile, the VizExplorer Golden Record gives operators a better idea of player preferences and overall value across the entire property, to enable more customized offers. Being recognized by the G&L Board with the Platinum Award for this solution validates our direction and dedication to product innovation,” said VizExplorer CTO & Founder Andrew Cardno.

The annual awards program is administered by Gaming & Leisure, the preeminent gaming and hospitality industry organization. An esteemed judging panel of property owners and operators in the gaming and hospitality industry defines the award categories, reviews the entrants and selects the award recipients.

About VizExplorer:

VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com

Source: Latest News on European Gaming Media Network