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LeoVegas Hires Communications Director and Strengthens the Marketing Department
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LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, who will bring high-level expertise to the marketing department.
New Communications Director
Irena Busic has been recruited as new Communications Director for LeoVegas Mobile Gaming Group. Irena will have overarching responsibility for PR as well as for the Group’s press and internal communications. She will assume her position on October 15 2018.
“LeoVegas is in an interesting stage right now. The much-needed upcoming regulation of the gaming market here in Sweden will lead to better transparency and a bigger need for communication. On a personal note I also like the company’s focus on tech” says Irena Busic.
Irena served most recently as Head of Global PR and Communications at Hyper Island. Prior to this she worked with communication consulting for fast-growing tech companies at the start-up hub SUP46. She has also spent more than four years in China, where she served as Head of Communications for Stora Enso and as Managing Director of the Swedish Chamber of Commerce.
“The need to tell our story and who we are is becoming increasingly important while we also have a vision to change the perception to the industry. Irena’s broad experience will make her an important asset for the Group” says Gustaf Hagman, Group CEO
Stronger marketing department
In connection with Louise Nylén’s recent appointment as Deputy CEO of LeoVegas, the Chief Marketing Officer role (CMO) was eliminated. Responsibility has instead been split between two Marketing Directors, both based in Malta.
Petra Blixt, previously Head of Acquisitions at LeoVegas, has advanced to become one of two Marketing Directors. During her time at LeoVegas Petra has successfully built up and structured the affiliation and online customer acquisition organisation. She will continue to have overarching responsibility for all of LeoVegas’ online marketing activities as well as the markets in which LeoVegas has these activities as their main focus.
Claes af Burén has been recruited as Marketing Director with responsibility for the LeoVegas brand. Claes has a long and solid record of experience in brand-building, spending the last 14 years as CEO of various communications agencies. He served most recently as CEO and co-founder of DamnGoodAgency. In addition to the LeoVegas brand and related creative work, Claes will also have responsibility for markets in which LeoVegas is investing to build its brand.
“I have a very positive view of our work on strengthening our marketing department and leadership with these two great people,” says Louise Nylén, Deputy CEO. “With this change we have more clearly defined the responsibilities in marketing and have added brand-building expertise, which gives us even better opportunities for sustainable growth.”
For further information, please contact:
Gustaf Hagman, Group CEO co-founder: +46-(0)-8410-367-66, [email protected]
Philip Doftvik, Head of Investor Relations: +46-73-512-07-20, [email protected]
Irena Busic, Communications Director: +46-73-151-16-15, [email protected]
About the LeoVegas mobile gaming group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
Source: Latest News on European Gaming Media Network
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GiG: Extension of agreement with Betsson enables expansion into new and regulated markets
GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.
The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.
The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
The post GiG: Extension of agreement with Betsson enables expansion into new and regulated markets appeared first on European Gaming Industry News.
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Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas!
It’s time to don your Santa hat and take to the icy seas in Boat Bonanza Christmas! This holiday twist on the beloved Boat Bonanza series invites players to brave the frosty waters to reel in some seasonal catches. But, be warned – the ocean is just as unpredictable as ever, even with a layer of festive cheer!
The latest release brings a jolly makeover to the hit sea slot series. Following the sun-soaked fishing trips in Boat Bonanza Colossal Catch and the Australian adventure of Boat Bonanza Down Under, this holiday-themed instalment transforms the high seas into a winter wonderland. Players can look forward to unique festive surprises, including bauble-bedecked marine life and a Swordfish dressed in seasonal cheer.
Players will spin across the 5×4 reels, lining up symbols beneath two holiday-themed fishing boats that sit atop the reels, casting their nets for a chance to scoop up Instant Win fish. The game’s special features, including the Mega Catch Feature and the Free Spins round, come with festive twists to keep players engaged. The exclusive Swordfish symbol is wrapped in holiday colours and delivers big multipliers, adding to the excitement of the sea slots experience!
Fans of Boat Bonanza and other popular sea-themed slots like Mega Don Feeding Frenzy and Sea Hunter will feel right at home, with added holiday magic throughout. The game’s visuals also embrace the season, with snow-topped reels, sparkling buoys, and a beautifully frosty coastline, creating an ideal winter-themed experience for players seeking festive entertainment.
George Olekszy, Head of Game Retention at Play’n GO said: “We wanted to bring some holiday cheer to our beloved Boat Bonanza series, and Boat Bonanza Christmas does exactly that. It’s the same gameplay our players know and love, enhanced with festive touches to keep things engaging. We can’t wait to see players reel in some big holiday hauls this season!”
Boat Bonanza Christmas adds festive charm to the Play’n GO portfolio, giving fans a cheerful time as they chase wintry waves.
The post Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas! appeared first on European Gaming Industry News.
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Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open!
Gear up, gaming fam! Scatters Club Awards, the first-ever online awards exclusively for gambling streamers, is back for its second year with nominations now open! This time, it’s an award for everyone — whether you’re a seasoned streamer, an enthusiastic fan, a media creator, or a valued partner in the gaming industry.
The big event will air live on February 27th, 2025, but the journey starts here. With new and revamped categories, this year’s awards shine a spotlight on community spirit, honoring every contributor to the streaming universe. With a stronger focus on fan-voted awards, the Scatters Club Awards 2025 is truly an Award FOR Everyone!
FOR streamers: it’s time to show off your personality, skills, and style
From gut-busting reactions to out-of-this-world outfits, we’ve got a category for every type of streamer. Whether you’re the life of the party, the master of cringe, or the ultimate fan favorite, we want you to take the stage. And this isn’t just about winning – it’s about bringing your unique self to the community and making your mark. Here’s a peek at some of our main categories:
- Most hilarious reaction to a win. The kind of reactions that make everyone feel the joy.
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- Most bright reaction to a lose. It’s all about rolling with the punches, showing positivity, and making even the losses fun.
- Coolest background. Flex your style with the most creative backgrounds – virtual or real!
- Craziest outfit. Wild looks, eye-popping costumes, and unforgettable streaming style.
- Best streamer collaboration. For those who know that two streamers are better than one. Double the fun, double the win!
- Community champion. For those who go above and beyond to keep their fans engaged and connected.
- Rising star. Recognizing new legends-in-the-making in the gambling streaming world.
- The best cringe. Because sometimes, it’s the awkward moments that make the best memories.
- Streamer bestie. For the most-loved streamer, chosen by the fans themselves.
- The best female streamer. Celebrating the incredible women making waves in gambling streaming.
FOR fans: back your favorite streamers and enjoy the view
Let’s face it: fans are the real MVPs. Without you, there would be no one to cheer on those epic wins (or laugh at the spectacular fails). Not only do you get to vote and send your favorite streamers straight to the top, but you can also enjoy the chance to snag some loot yourself! So, get ready to show some love, vote like crazy, and who knows? Maybe your streamer will win, and you’ll walk away with a prize too!
FOR partners: let’s build a stronger iGaming world
This one’s for our partners – you’re the foundation of the iGaming universe! It’s your chance to join forces with the most creative, innovative, and downright legendary streamers and fans. Together, we’ll keep pushing the boundaries of entertainment and create a space where engagement and pure awesomeness go hand in hand. You bring the spark, and we’ll keep the fires burning with some seriously fun vibes. Let’s make the iGaming world stronger, louder, and just a little bit more outrageous.
FOR media: get in on the most hilarious and inspiring moments
Think you’ve seen it all? Think again! The Scatters Club Awards 2025 is where streaming culture goes off the rails in the most unexpected and hilarious ways. We’re talking laughs, tears (of joy, mostly), and unforgettable moments that will make your feed the talk of the town. Covering this event is like finding a goldmine of meme-worthy content, fan interactions, and jaw-dropping reactions.
The post Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open! appeared first on European Gaming Industry News.
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