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LeoVegas Hires Communications Director and Strengthens the Marketing Department
Reading Time: 3 minutes
LeoVegas Mobile Gaming Group is strengthening its internal organisation with an experienced Communications Director and has appointed two Marketing Directors, who will bring high-level expertise to the marketing department.
New Communications Director
Irena Busic has been recruited as new Communications Director for LeoVegas Mobile Gaming Group. Irena will have overarching responsibility for PR as well as for the Group’s press and internal communications. She will assume her position on October 15 2018.
“LeoVegas is in an interesting stage right now. The much-needed upcoming regulation of the gaming market here in Sweden will lead to better transparency and a bigger need for communication. On a personal note I also like the company’s focus on tech” says Irena Busic.
Irena served most recently as Head of Global PR and Communications at Hyper Island. Prior to this she worked with communication consulting for fast-growing tech companies at the start-up hub SUP46. She has also spent more than four years in China, where she served as Head of Communications for Stora Enso and as Managing Director of the Swedish Chamber of Commerce.
“The need to tell our story and who we are is becoming increasingly important while we also have a vision to change the perception to the industry. Irena’s broad experience will make her an important asset for the Group” says Gustaf Hagman, Group CEO
Stronger marketing department
In connection with Louise Nylén’s recent appointment as Deputy CEO of LeoVegas, the Chief Marketing Officer role (CMO) was eliminated. Responsibility has instead been split between two Marketing Directors, both based in Malta.
Petra Blixt, previously Head of Acquisitions at LeoVegas, has advanced to become one of two Marketing Directors. During her time at LeoVegas Petra has successfully built up and structured the affiliation and online customer acquisition organisation. She will continue to have overarching responsibility for all of LeoVegas’ online marketing activities as well as the markets in which LeoVegas has these activities as their main focus.
Claes af Burén has been recruited as Marketing Director with responsibility for the LeoVegas brand. Claes has a long and solid record of experience in brand-building, spending the last 14 years as CEO of various communications agencies. He served most recently as CEO and co-founder of DamnGoodAgency. In addition to the LeoVegas brand and related creative work, Claes will also have responsibility for markets in which LeoVegas is investing to build its brand.
“I have a very positive view of our work on strengthening our marketing department and leadership with these two great people,” says Louise Nylén, Deputy CEO. “With this change we have more clearly defined the responsibilities in marketing and have added brand-building expertise, which gives us even better opportunities for sustainable growth.”
For further information, please contact:
Gustaf Hagman, Group CEO co-founder: +46-(0)-8410-367-66, [email protected]
Philip Doftvik, Head of Investor Relations: +46-73-512-07-20, [email protected]
Irena Busic, Communications Director: +46-73-151-16-15, [email protected]
About the LeoVegas mobile gaming group:
LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as multiple, local brands in the UK. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.
Source: Latest News on European Gaming Media Network
Latest News
Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA
Reading Time: 2 minutes
Wazdan, the leading gain-focused developer, has been nominated in the Online Slot of the Year category at the Global Gaming Awards EMEA 2026 for its standout release, Mighty Wild: Jaguar.
The prestigious nomination recognises Wazdan’s ongoing commitment to innovation and player engagement, with the jungle-inspired title balancing modern mechanics and smooth, dynamic gameplay to deliver a captivating gameplay experience.
The title brings together several of Wazdan’s most distinctive features, including Wild Rampage, the signature mechanic of the Mighty Wild series, which fills bonus rounds with symbols and multipliers for fast-paced action.
It also incorporates Hold the Jackpot, one of Wazdan’s flagship features, where players trigger bonus rounds to pursue grand jackpot win by filling the entire grid, alongside Cash Infinity, which boosts engagement and retention by keeping symbols on the reels between spins. Lastly, Sticky to Infinity also makes up the title’s impressive mechanic line-up, which locks bonus symbols in place during respins to heighten the sense of progression and maximise win potential.
The game’s success underlines the growing strength of the Mighty Wild series, one of Wazdan’s most popular lines. Following the outstanding performance of Mighty Wild: Jaguar, the company is preparing to expand the collection with the upcoming Mighty Wild: Gorilla, further cementing its reputation for creating high-performing, feature-rich titles.
Delivering exceptional results since launch, Mighty Wild: Jaguar has become one of Wazdan’s strongest releases of the year, resonating with both players and operators across regulated markets.
At the same time, Wazdan’s nomination takes on even greater significance in light of the upcoming Global Gaming Awards EMEA ceremony, which will take place in Barcelona in January 2026 as part of the opening day of ICE 2026.
With the release now shortlisted among the industry’s best in class, Wazdan continues to strengthen its position as one of the leading developers shaping the future of online slot entertainment.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Being nominated for Online Slot of the Year at the Global Gaming Awards is a fantastic recognition of the creativity and engineering that drive every Wazdan release.
“Mighty Wild: Jaguar reflects our ongoing mission to design games that not only entertain but deliver measurable results for our partners. We’re incredibly proud of how the Mighty Wild series has evolved and look forward to building on its success with new titles that continue to push the boundaries of player engagement.”
The post Wazdan’s Mighty Wild™: Jaguar nominated for Online Slot of the Year at Global Gaming Awards EMEA appeared first on European Gaming Industry News.
Latest News
Wazdan wraps up successful showcase at SiGMA Central Europe
Reading Time: < 1 minute
Wazdan, the leading gain-focused developer, has concluded a successful trip to Rome for SiGMA Central Europe, where the company’s team connected with key partners, unveiled its latest titles and reinforced its growing presence across the region.
Located at booth 4040, Wazdan’s cohort enjoyed intensive meetings with partners and operators, receiving overwhelmingly positive feedback on its latest releases and engagement-boosting features. The event provided an excellent platform to strengthen regional relationships and accelerate the company’s local growth strategy.
Attendees had the opportunity to exclusively explore some of the developer’s highly anticipated and top-performing titles, including Mighty Wild: Gorilla, Cash Grotto, 16 Coins x5000 and Mighty Crown: Legacy of Mars. Each game captivated operators with its distinctive mechanics and player-driven experiences, underlining Wazdan’s commitment to innovation and entertainment.
Adding to the excitement, Wazdan also presented its festive €6,000,000 Network Promotion, with its Halloween chapter having successfully concluded on the 2nd November and its Christmas stage set to run from 28th November to 31st December, once again offering its partners fresh ways of engaging their player bases.
Wazdan’s appearance at SiGMA Central Europe marks another milestone in its global event calendar, as the company continues to showcase its cutting-edge content and strengthen partnerships across key markets.
Radka Bacheva, Head of Sales at Wazdan, said: “SiGMA Central Europe was an incredible opportunity to connect with both new and existing partners.
“The positive response to our portfolio and features reaffirms our focus on creating value-driven, immersive gaming experiences. We’re delighted with the momentum we’ve built in this region and look forward to achieving even greater success together.”
The post Wazdan wraps up successful showcase at SiGMA Central Europe appeared first on European Gaming Industry News.
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The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success
Reading Time: 2 minutes
Vibrant visuals and engaging mechanics are key growth drivers for the studio’s new release
Piñatas Festival, a recent ELA Games release, has outperformed studio averages across all key performance metrics. The game’s strong results reinforce ELA Games’ sustainable growth trajectory and its ability to produce titles that captivate players and drive record performance for operators.
Inside Piñatas Festival Breakout Success
In the first month following its release, Piñatas Festival recorded the following results:
- Actives: +13%
- Turnover: +280%
- GGR Total: +465%
- Round Count: +276%
These results highlight the game’s instant mass appeal, player retention, and strong value for partners. The game’s visually rich design sets the player in a vibrant world of music, colour, and energy, combined with its engaging mechanics, such as Hold & Win, Collector Symbol, and generous bonuses, which keep players returning and operators growing.
Consistent Growth Through Creativity
Piñatas Festival builds on ELA Games’ signature development approach of data-backed creativity and visually rich design. The game’s success mirrors the studio’s track record of building positive momentum on each release. Buffalo Force, another recent title, also experienced significant results, including +62% GGR total growth, and much more. Both games have been strong additions to the studio’s portfolio, with Piñatas Festival’s continuation of its predecessor’s success delivering increased value to operators.
Marharyta Yerina, ELA Games’ Managing Director, commented, “Piñatas Festival is another strong addition to our portfolio, with its success proving that our titles can deliver consistent business value. The game’s strong GGR growth is a direct result of how our signature visually rich design, engaging mechanics, and creative approach support our partners’ growth. Maintaining this high-quality output will ensure our trajectory positions ELA Games as a top content developer with a diverse portfolio for all types of players to enjoy.”
ELA Games remains committed to a steady content release schedule, consisting of diverse titles that blend innovation and engaging mechanics that keep players engaged. Piñatas Festival is a key milestone for the studio’s portfolio as it aims to achieve its goals.
The post The ELA Games Fiesta: Piñatas Festival Outperforms Studio Benchmarks With Instant Success appeared first on European Gaming Industry News.
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