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Reward Group launches gamified loyalty programme

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New loyalty program uses gamification for crossplatform Casino engagement

 

With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.

Gamified loyalty

Built on top of a range of social casino games, EkstraPoint offers 40 custom-made Slot Machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customized with local content specific to each country and market.

“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands” says Kevin Mikkelsen.

With more than a 70% participation rate on the weekly competitions, the idea of engaging users through gamification seems to be a winning formula.

EkstraPoint plan releases in rest Europe in 2019

EkstraPoint was released in Norway in the beginning of September and in the first month it has proven itself capable of reaching its business goals.

“Our model is already yielding good results in revenue and FTD (First Time Depositing player) conversion rates which have risen by more than 60% among the participating casinos in the first month since going live in Norway” explains Reward Group CEO and co-founder Jimmi Meilstrup.

EkstraPoint just added its second country by launching in Denmark and is planning a rapid roll-out in the rest of Scandinavia and The Netherlands during this fall. An even larger expansion into the rest of Europe, beginning with Germany, will happen in 2019.

“To reach our goal of launching within most of Europe in 2019, we are currently talking to investors, and the plan is to bring one or two active investors onboard, in order for us to keep our momentum going” says Jimmi Meilstrup.

Reward Group is not in a rush however, explains Jimmi Meilstrup:

“The important thing for us is to find the right investors. We’re in all black numbers and have financed development ourselves so far, so we have time to wait for the right deal” says Jimmi Meilstrup.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players

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The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.

At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.

After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.

Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.

Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”

The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.

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UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling

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The UK Gambling Commission has published the fourth and final report in its series exploring the complex and evolving issue of illegal online gambling.

The series — launched earlier this year — set out to improve understanding of consumer engagement with illegal online gambling, the risks it poses and the actions being taken to disrupt it.

Over the past months, the Commission has published three reports examining:

Part 1: Consumer awareness, drivers and motivations

Part 2: Consumer engagement and trends

Part 3: Disruption of illegal online gambling

This report — “Estimating the size of the illegal online gambling market” — explores the challenges of quantifying an activity that is, by its nature, hidden.

Understanding the challenge

The report highlights that while measuring the scale of the illegal online gambling market is essential for effective enforcement and policy-making, doing so presents significant methodological challenges. Reliable data is limited, and assumptions are often required to fill gaps — meaning that confidence in any single estimate is inherently constrained.

The Commission draws parallels with other areas of illicit activity, such as the trade in illegal tobacco, where government departments face similar difficulties estimating financial impact.

Building on progress

Although no single estimate of market size has been published, the Commission’s work to date has built a stronger evidence base and clearer understanding of both consumer behaviour and illegal operator tactics.

The series has found that:

• consumer motivations to use illegal sites are varied — there is no single driver of engagement

• some consumers are unaware that they are gambling illegally, highlighting the need for greater public awareness

• not all activity in the illegal market represents a direct loss to the regulated sector, as some consumers are self-excluded or otherwise unable to gamble legally

• there is currently no evidence of sustained growth in engagement with illegal websites where data has been collected

• a range of disruption and enforcement tactics are being deployed, supported by cross-industry and international collaboration.

A shared responsibility

The Commission emphasises that tackling illegal gambling requires a coordinated response. Efforts to measure, monitor and disrupt the illegal market will depend on continued collaboration across government, industry, digital platforms and financial services.

Chief Executive, Andrew Rhodes said: “Illegal online gambling remains a serious threat to consumers and to the integrity of the regulated market.

“While measuring the full scale of the problem is complex, our understanding is growing — and so too is our ability to disrupt illegal operators.

“Our independent research has strengthened the evidence base, improved transparency, and underlined that progress depends on a collective effort across sectors.”

Next steps

Although this marks the end of the current series, the Commission will continue its programme of research, data collection and enforcement activity.

The post UK Gambling Commission Concludes Four-part Series on Illegal Online Gambling appeared first on European Gaming Industry News.

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NuxGame Wins in Two Categories at EiGE Awards 2025

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NuxGame has earned two respected titles at the 2025 European iGaming Excellence (EiGE) Awards:

• Best Innovation in iGaming Technology

• Best Marketing Campaign: “DONUT MISS OUT”

These awards, presented at the European Gaming Congress in Warsaw, recognise teams that achieve strong results and help create the future of iGaming.

“Best Innovation in iGaming Technology” Award

This award celebrates products that meaningfully improve how operators launch, personalise and scale. It reflects the company’s ability to simplify iGaming operations through one online casino API, fast launch times, powerful analytics and tools that effectively boost player engagement.

What Made “DONUT MISS OUT” the Best Marketing Campaign

The “DONUT MISS OUT” campaign brought a friendly brand experience to iGB L!VE London and supported clear sales objectives, leading to high engagement and relevant business leads.

The post NuxGame Wins in Two Categories at EiGE Awards 2025 appeared first on European Gaming Industry News.

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