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George Kliavkoff Joins MGM Resorts International As President Of Entertainment And Sports
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Kliavkoff to lead company’s evolving role within the sports and entertainment marketplace
Longtime Entertainment Executive Richard Sturm to form Entertainment Consulting firm to work exclusively with MGM Resorts
MGM Resorts International (NYSE: MGM) (“MGM Resorts”) announced that George Kliavkoff has joined the company as President of Entertainment and Sports. Kliavkoff will drive MGM Resorts’ entertainment and sports operations and develop and maintain partnerships within the industry.
In his new role, Kliavkoff is responsible for the operations, finance, strategy, booking, marketing, sponsorships and ticketing for MGM Resorts‘ more than 30 theaters, showrooms and arenas, including T-Mobile Arena (home of the NHL Vegas Golden Knights), MGM Grand Garden, Mandalay Bay Events Center, the Mandalay Bay Beach, Park Theater, the Theater at MGM National Harbor and the MassMutual Center at MGM Springfield. Kliavkoff will be based in Las Vegas and report to MGM Resorts President Bill Hornbuckle.
MGM Resorts is one of the largest live events companies in the world, with offerings that include six Cirque du Soleil shows, hundreds of A-list concerts, magic and comedy shows every year, eSports, and traditional sporting events including boxing, UFC, rodeo, and MGM’s WNBA team, the Las Vegas Aces.
“George is joining our company at an exciting time and will play a key role as we both build on existing successful partnerships as well as continue to expand our industry-leading sports and entertainment offerings,” Hornbuckle said. “His innovative approach and knowledge in the entertainment and digital world will strengthen our reputation as a company that provides world-class experiences for our guests to enjoy.”
Hornbuckle also announced that MGM Resorts was thrilled to be able to continue its important business relationship with Richard Sturm, the company’s long-serving President of Entertainment and Sports, by securing an exclusive three-year consulting agreement with Sturm’s new company, Las Vegas Live Entertainment and Sports. As part of that agreement, Sturm will continue to personally provide invaluable business advice and oversee key relationships for the company.
“Richard is an icon in the Las Vegas sports and entertainment world and we are thrilled to continue his relationship with the MGM Resorts family. Many of the city’s most exciting and successful events over the last two decades can be attributed to Richard’s relationships and deep industry knowledge,” Hornbuckle said.
Kliavkoff joins MGM Resorts with more than 20 years of experience leading media and entertainment strategies. He most recently served as the CEO of Jaunt Inc., an augmented and virtual reality start-up that worked with clients like NFL, NBA, MLB, Manchester United, Uber, Disney and other leading companies to develop immersive content technologies. He previously served in executive roles with top media companies, including serving as Co-President at Hearst Entertainment & Syndication, Chief Digital Officer at NBC Universal and Executive Vice President of Business for Major League Baseball Advanced Media.
Kliavkoff holds a bachelor’s degree in communications from Boston University and a Juris Doctorate from the University of Virginia School of Law.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company in 2018 opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 81,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.
Source: MGM Resorts International
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Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign
New Ad Campaign Series, “Explained By Livvy Dunne,” Highlights Fanatics’ Latest Offerings in Unexpected, Cinematic Ways |
Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne. Just in time for the start of football, the new broadcast and digital series, “Explained by Livvy Dunne,” kicks off with three cinematic ads aimed to stand out in the category. From a full-sized clawfoot bathtub sitting on the 50-yard line of the iconic Rose Bowl Stadium to eating a turkey leg in the stands and moving across the field on the back of a football blocking sled, Livvy playfully breaks down why customers should switch to Fanatics Sportsbook because of their massive Gameday Guarantee FanCash promotion, market-leading Fair Play™ protection and their valuable FanCash rewards. Each spot will debut the new tagline, “Winning Hits Different Here,” highlighting Fanatics’ stand out generosity from the category. The “Explained by” series construct will continue this fall as part of a new Fanatics Casino campaign featuring an iconic male spokesperson. “Explained by Livvy Dunne” Series:
Photo by Derek Kettela WATCH: Explained by Livvy Dunne: Fair Play™ (youtube) Explained by Livvy Dunne: FanCash (Coming Soon) The :30 and :15 spots break the fourth wall with a wink, serving up Fanatics’ latest promos in delightfully surprising ways and will run across linear and digital channels in priority markets. Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up,” the series taps into Fanatics’ cultural influence to reach both new and existing bettors – in a way only Fanatics can. “As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook. By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too,” said Fanatics Betting and Gaming Chief Marketing Officer, Selena Kalvaria. “With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.” The ads highlight Fanatics Sportsbook’s industry-leading offerings, including:
“As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way,” said Livvy Dunne. “It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.” The campaign is live today, August 18, across all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day. It will run throughout the entire football season, starting with a major launch during College Football Week 1 and Pro Football Weeks 1-5, with major pulses around Thanksgiving, Christmas, and the Postseason, as well as the Road to the Big Game. As the brand continues to disrupt the sports betting industry, Fanatics Sportsbook is doubling down on what it does best: delivering a premium, fan-first experience that goes way beyond the bet and is powered by culture, storytelling, and the next generation of athlete-partners. The work represents the first campaign with new creative agency partner Anomaly. Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER |
The post Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign appeared first on European Gaming Industry News.
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Slovakia Publishes Groundbreaking Report on Illegal Online Gambling
The Institute for Gambling Regulation in Slovakia (IPRHH) has published the country’s first comprehensive report dedicated to illegal gambling. The study, titled The Black Book of Illegal Gambling, was officially presented at Bratislava’s Einpark and is now publicly available online.
The landmark publication explores the structure, mechanisms, and social impact of illegal gambling operations in Slovakia, with a particular focus on unlicensed online platforms. According to the report, these operators bypass national regulations, exploit vulnerable groups, and deprive the state of hundreds of millions of euros annually in lost tax revenue.
Key Findings From the Report
The study is based on a nationally representative survey conducted by IPRHH in cooperation with the Slovak Academy of Sciences. Among the most striking results:
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23.7% of players – nearly 296,000 Slovaks – admitted to gambling on unlicensed platforms.
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24.1% of players could not determine whether the sites they used were legal.
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Younger users and those with lower levels of education were the most likely to engage in illegal gambling.
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13.1% of users admitted to gambling illegally because they were listed in the national Register of Excluded Persons (RVO), which should block them from licensed gambling.
“These sites ignore every safeguard that licensed operators must follow,” explained Dávid Lenčéš, Executive Director of IPRHH. “There are no limits, no identity checks, and no protection against addiction. And if you lose money, you have no legal recourse.”
Why Players Choose Illegal Platforms
Survey respondents highlighted several reasons for using unlicensed gambling sites:
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Higher bonuses (32.5%)
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Better odds (29.5%)
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Easier registration (29.1%)
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Wider game selection (27.4%)
Shockingly, only 42.2% of players actively check for a Slovak license, while 43.2% cannot distinguish between legal and illegal gambling advertisements.
Policy Recommendations
The IPRHH warns that illegal gambling costs Slovakia hundreds of millions of euros each year, money that could otherwise support healthcare, education, and addiction prevention programs.
The institute recommends a multi-pronged strategy to combat illegal operators, including:
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More effective blocking of unlicensed websites
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Stronger cooperation with banks and payment providers to block transactions
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A national public awareness campaign
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Stable conditions for licensed operators who contribute to the economy
Lenčéš also cautioned against excessive taxation of legal operators:
“If governments dramatically increase taxes on licensed operators, they risk pushing players further into the illegal market. Regulation should protect the public, not unintentionally support criminal ecosystems.”
About IPRHH
The Institute for Gambling Regulation (IPRHH) was founded in 2024 to promote effective, transparent, and responsible gambling regulation in Slovakia. Led by Executive Director Dávid Lenčéš, former Chairman of the Slovak Gambling Regulatory Authority, the organization works to address modern challenges such as digitalization, illegal gambling, and player protection.
The full report, The Black Book of Illegal Gambling, is available for free download (in Slovak) here: Download Report. An English version is currently in preparation.
For international inquiries or interview requests, contact: [email protected]
The post Slovakia Publishes Groundbreaking Report on Illegal Online Gambling appeared first on European Gaming Industry News.
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Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch
Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.
7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.
As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.
Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.”
This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.
The post Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch appeared first on European Gaming Industry News.
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