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Operators pledge strong support for Responsible Gambling Week with eye-catching new initatives

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Responsible Gambling Week 2018 will be bigger and bolder than last year’s inaugural campaign, with operators announcing strong support for the event in the first week of November.

More than 127,000 staff at more than 11,000 gambling venues and online sites in the UK and Ireland will take part in Responsible Gambling Week, sparking a national conversation with customers and their friends and families about what it means to gamble responsibly.

All gambling operators have committed to the campaign, taking place from November 1-7, which is organised by the Industry Group For Responsible Gambling, and will promote consistent messages and branding in venues, online and on their social channels.

Several operators, suppliers and publishers have announced significant initiatives to ensure the campaign reaches the widest possible audience:

  • JPJ Group is donating advertising space at key London Underground stations throughout Responsible Gambling Week
  • Clarion Gaming is funding a targeted influencer engagement campaign to run on Instagram before and during the week
  • Aspers, Mecca, William Hill and Cashino provided staff and venues for campaign imagery
  • Virgin Games mocked up its site for a Responsible Gambling Week ‘takeover’
  • Genting staff are organising a wide range of charity fundraising events at their venues throughout Responsible Gambling Week
  • Leading trade publications and online platforms are donating advertising space

Other operators will announce their own initiatives in the coming weeks and the event is supported by gambling charities, GambleAware, GamCare, and YGam (Young Gamblers Education Trust), and by the Gambling Commission.

Responsible Gambling Week now has its own website, https://responsiblegamblingweek.org/ which includes details of all companies and organisations who are supporting the campaign. Operators and supporters can download responsible gambling literature and other campaign materials from the site. Practical advice for customers is being shared on the campaign’s social channels @RGweek18 and the campaign hashtag is #RGWeek18.

John Hagan, Chairman of the Industry Group for Responsible Gambling, said:
“It is heartening to see the support of leading operators for Responsible Gambling Week. Our aim is to make the event bigger and better than last year and we are using the collective networks, venues and staff of all gambling sectors, and our digital channels, to reach a wider audience and raise awareness”.

Simon Wykes, CEO of Jackpotjoy Operations Ltd, said:

“JPJ Group plc fully supports Responsible Gambling Week. Preventing the harms associated with problem gambling is a shared goal among companies working in the gaming industry, and one of the most effective ways to ensure players gamble responsibly is to arm them with the information they need to make responsible choices.”

This year’s campaign includes Ireland for the first time, where it will be supported by more than 800 bookmakers, and by the Arcades Association, the Gaming and Leisure Association of Ireland, Horse Racing Ireland and the Irish Greyhound and Horse Racing Tote.

Sharon Boyne, Chairperson of the Irish Bookmakers Association, said:

We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and ensure maximum coverage for the week”.  

 

ABOUT RESPONSIBLE GAMBLING WEEK:

The theme of the week is ‘Let’s Talk About Responsible Gambling’ and practical advice will be shared through social media channels to ensure responsible gambling messages reach the widest possible audience.

The event is being organised by the Industry Group for Responsible Gambling (IGRG), which, through its member trade associations, covers online, amusement arcades, bingo clubs, bookmakers and casinos.

Among the activities taking place during the week is a responsible gambling training programme being run by the charities, GamCare and YGam (Young Gamblers Education Trust ) for teachers, university professionals and community workers who work with younger people.

At every gambling venue in the country, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe. Customers who need further help or information will be signposted to GambleAware, an independent charity which funds research, education and treatment, and is supporting Responsible Gambling Week.

 

ABOUT IGRG:

  • Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
  • The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
  • IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.
  • igrg.uk


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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