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Betway extends Ninjas in Pyjamas sponsorship deal
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Leading esports bookmaker agrees new seven-figure, three-year agreement
Betway has extended its partnership with legendary esports team Ninjas in Pyjamas following the success of its previous two-year deal.
The seven-figure, three-year agreement sees the leading online bookmaker feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access.
Swedish-based NiP recently expanded into DOTA 2, offering Betway more deliverables as it looks to continue its market-leading content and cement itself as the number one esports bookmaker.
Anthony Werkman, Betway CEO, said: “Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.
“It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.
“They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen.
“By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together.”
Hicham Chahine, CEO of Ninjas in Pyjamas, added: “We are delighted to have extended our partnership with Betway after a very successful couple of years. The team at Betway has been a pleasure to work with and has played a big part in our success.
“In that time we have developed a close and innovative relationship, which made the decision to extend our deal for another three years an obvious one.
“Betway is the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans around the world together.
“We are extremely proud of what we have achieved over the last two years, and are confident we can elevate this partnership further. We are looking forward to working with Betway for the long term. #GONINJAS”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: Latest News on European Gaming Media Network
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Expansion of Amusnet and Olybet partnership into Spain
With successful operations on Olybet in Estonia, Latvia, Lithuania, Croatia, and Italy, Amusnet is proud to extend its reach to Spain through a partnership with Olybet.es. This collaboration reflects Amusnet’s ongoing commitment to expanding its global footprint and providing innovative gaming solutions across diverse markets.
“Being already live on Olybet in different European countries, we are excited to introduce our diverse portfolio of games to Spanish players through the esteemed operator. This partnership is another successful step in the company’s strategic expansion focused on solidifying Amusnet’s position as a leading global gaming provider,” said Edwin Cruz, Managing Director at Amusnet Spain.
“We are excited about this collaboration between Olybet and Amusnet in the Spanish market! Considering that Amusnet is a provider with whom we are currently present in other markets, we know that this commitment follows the dynamic of providing the best possible experience to our users through innovative and quality content. Welcome aboard, Amusnet! Together, we will take the excitement of the casino to the next level,” commented Raúl García, Casino Manager at Olybet.es.
The partnership of the company and the operator in Spain kicks off by launching a batch of 40 games, some of which are 20 Golden Coins, 100 Power Hot, Extra Crown, Shining Crown, Cocktail Rush, Secrets of Sherwood, Fruits & Gold, Diamond Plus, 40 Super Hot, Candy Palace, Phoenix Star, 40 Bulky Fruits, Burning Hot, 20 Hot Blast, Flaming Hot Extreme. Players will be able to enjoy a variety of slots with different volatilities, paylines and themes.
20 Golden Coins is an innovative, modern video slot with immersive graphics and thrilling features like Mystery Nudge and Bonus Coins. Players can dive into the medieval theme of Secrets of Sherwood, which offers adventurous gameplay filled with hidden riches, stacked symbols and exciting Free Spins.
The post Expansion of Amusnet and Olybet partnership into Spain appeared first on European Gaming Industry News.
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Bacta issues rallying call following General Election delay to gambling reforms
Bacta, the trade body which represents the UK low stake gaming and amusements sectors is urging an incoming government to ‘finish the job’ of modernising gambling regulations and in the process to continue the industry’s support of regional economies throughout the country.
In a message to members released shortly after Prime Minister Rishi Sunak called a surprise General Election for July 4th, Bacta President John Bollom said: “A snap General Election was always the biggest risk to getting the Gambling White Paper reforms passed into law.
“I am asking every Bacta member to contact their parliamentary candidates – especially the Labour Party candidates – to encourage them to support the land-based gambling reforms.
“We will be issuing advice to members on how to do this in the coming days.
“It is imperative, if there is a change in Government, that the Labour Party finishes the job and supports modernisation of our sector to support both the High Street and seaside towns.
“The reforms are so vital for our sector. I like to think they may have been delayed not derailed. Our campaign continues.”
The post Bacta issues rallying call following General Election delay to gambling reforms appeared first on European Gaming Industry News.
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Swedish BOS rejects the proposal “A new ban on gambling on credit”
The Swedish Trade Association for Online Gambling (BOS) submits its statement to the Ministry of Finance on the memorandum “A new ban on gambling on credit”, in which a ban on credit cards for gambling is proposed.
BOS rejects the proposal. This is justified by Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling, among other things through the proposal’s negative consequences on channelization.
If the government nevertheless goes ahead with the proposal, BOS proposes that the obligation not to mediate payments for gambling purposes be imposed on those issuing credit cards rather than on gambling operators. In this way, it will be prohibited for credit card issuers, under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen), to mediate payments via credit cards for all gambling companies, including illegal and/or unlicensed gambling companies. Almost half of the Swedish online casino market is unlicensed and/or illegal due to heavy restrictions of the licensed market.
In the name of consumer protection Sweden should not add new restrictions on consumers that still place their bets on the legal gambling market. That is the main reason for us to turn this suggestion down. Should the government want to proceed with a credit card prohibition on gambling, we suggest that such restriction is directed not towards gambling operators but credit card issuers, since the latter are also serving the half of the market that is illegal and unlicensed, says Gustaf Hoffstedt.
The post Swedish BOS rejects the proposal “A new ban on gambling on credit” appeared first on European Gaming Industry News.
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