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PlayChip Announces Conor McGregor coach Owen Roddy as Brand Ambassador
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The striking coach to the ‘Notorious’ MMA fighter joined the PlayChip team ahead of the highly anticipated bout against Khabib Nurmagomedov.
The PlayChip has continued its heavy role in sports sponsorships, with the Universal Gaming Token adding highly-regarded striking coach Owen Roddy, amongst other members of Team McGregor, to its team of ambassadors. The company is also negotiating an ambassador role with McGregor himself.
Roddy is a senior member of Conor McGregor’s coaching staff and a close personal friend to the former UFC Lightweight and Featherweight champion. The agreement with PlayChip was reached last week in the build-up to what some had billed as the fight of the century, a part Roddy played a heavy role in promoting via a series of blogs on his YouTube and Instagram page.
McGregor was defeated by submission in the fourth round of Saturday’s hugely anticipated bout against his Russian counterpart. The loss was only his fourth in MMA since turning pro. The fight ended in a highly controversial manner when Nurmagedov turned his attention to fellow PlayChip holder and McGregor teammate Dillion Danis, leaping the fence in an apparently unprovoked attack.
Teammates of the Russian followed suit, jumping into the ring and ambushing McGregor with a flurry of punches.
It was a disappointing end to what had otherwise been a fantastic spectacle in MMA fighting. Head of Blockchain for the PlayChip Luke Lombe was in the venue to witness one of the biggest events in UFC’s history.
“We were disappointed to see such behaviour after such an evening of mixed martial arts at its finest,” he said.
“While the post-fight actions cannot be condoned, it is pleasing to see Team McGregor and Owen turn their attentions towards a future rematch. Like the PlayChip with cryptocurrency, Owen and his team have had a huge role in promoting MMA to a record global audience and will continue to do so. We are excited to be a part of that journey.”
Roddy joins international cricketing icon Brett Lee in his ambassador role with PlayChip, the exclusive cryptocurrency of an online gaming ecosystem consisting of eight platforms and over 1,000,000 users. A number of exciting promotions are expected to be announced in the coming weeks, including the opportunity to train with the world-renowned coach.
About PlayChip
PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of seven independent partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.
About PlayUp:
PlayUp Limited is a Universal Gaming Platform offering Daily Fantasy Sports, sports and race betting, fantasy stables, eSports, and casino table games. PlayUp Limited is the creator of the PlayChip and operates PlayUp.com, ClassicBet, Draftstars, Betting.Club, TopBetta, MadBookie and 123Gaming. PlayUp Limited will deliver the world’s first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.
As announced on 09 April 2018, PlayUp has agreed to merge with Mission NewEnergy Limited (ASX:MBT, OTCMKTS:MNELF), subject to the approval of the ASX and NASDAQ and regulatory approval requirements. Upon the completion of the merger it is anticipated that the company’s securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.
Source: PlayUp
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Latest News
PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58
Leading SkillOnNet brand PlayOJO has reunited with creative agency Isobel for the second phase of its global ‘It’s Alive’ campaign, which continues to push creative boundaries in the online gaming sector with a playful undead twist.
The new ad takes the excitement of our original 2023 ‘monster’ campaign to new heights and showcases the fun of PlayOJO’s live casino games, breathing life into a spooky graveyard and transforming it into the electrifying world of PlayOJO live casino. In this captivating ad, we see hands playfully come to life from the ground, infused with the spirit of PlayOJO’s live casino and live gameshow experience.
The campaign launches in the UK on 29th July across TV and digital channels, before expanding to Spain, Canada, and Latam before the end of the year. It will go out on linear TV (Sky, Channel 4, ITV) and BVOD, as well as social and digital channels.
The concept is aimed at a live casino audience and forms part of a wider marketing strategy designed to reinforce PlayOJO’s unique positioning as the fun, fair and truly entertaining alternative in the online casino space.
Rob Fletcher, founder at Isobel, said: “This was a brilliant opportunity to extend a distinctive creative story that’s already created a buzz. The new film keeps the unexpected charm of ‘Monster’ but ramps up the fun even further with zombie hands, neon lights, and a party in a graveyard. We wanted to show that when it comes to live casino, PlayOJO doesn’t just play differently, it comes alive.”
Peter Bennett, CMO at PlayOJO, said: “In a category that often leans heavily on clichés and indistinct messaging, standing out creatively is essential, it’s also a key part of our brand strategy. Our work with Isobel has helped us build a creative platform that’s bold and memorable, but also consistent with our brand and commercially effective. The ‘It’s Alive’ campaign reflects our commitment to entertaining our players in ways that are as unconventional as they are on-brand.”
The post PlayOJO and isobel Reanimate the Fun in New ‘It’s Alive’ Creative58 appeared first on European Gaming Industry News.
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IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship
In a landmark moment for Indian esports, President of the Indian Olympic Association, Rajya Sabha Member and sporting legend PT Usha met and felicitated the champions of the inaugural WAVES Esports Championship (held this May under the aegis of Ministry of Information and Broadcasting) during the preparations of 3rd Asian Youth Games, Bahrain at the Sports Authority of India (SAI) headquarters in New Delhi, applauding their achievements and recognizing their role in shaping the nation’s digital sporting future.
The medal winners included Danial Patel (Gold, eFootball), Tejaskumar Hasmukhbhai Bhoi (Gold, World Cricket Championship 3), and Pavan Kampelli (Bronze, eFootball at the Asian Esports Games, Bangkok) young champions who have not only demonstrated exceptional talent but have also elevated India’s standing on the global esports stage.
Speaking at the event, PT Usha said, “India’s esports future lies in capable hands, and today’s interaction with the champions of the WAVES Esports Championship has been truly inspiring. The discipline and excellence shown by these athletes mirror that of any traditional sportsperson. I wholeheartedly thank Hon’ble Prime Minister Modi for his visionary steps in recognising esports and creating platforms like WAVES to showcase India’s digital prowess. The Indian Olympic Association stands committed to supporting our esports athletes as they script new chapters in Indian sports.”
Sharing his experience, Danial Patel, gold medalist in eFootball, said, “Meeting PT Usha ma’am was surreal. Her encouragement gave me a new sense of pride in what we do. Esports is growing rapidly, and I believe we’re only scratching the surface of India’s global potential.”
Tejaskumar Bhoi, who clinched gold in World Cricket Championship 3, added, “It’s an honour to represent India and be recognised by a legend like PT Usha. The support from institutions and platforms like WAVES is critical. With continued guidance, India can become a global powerhouse in esports.”
Pavan Kampelli, bronze medalist in eFootball at the Asian Esports Games, said, “Today was not just about medals but about validation. PT Usha’s words and presence reaffirmed that esports athletes are being seen, heard, and celebrated in India. The future is digital, and India is ready.”
Also present at the occasion was Mr. Lokesh Suji, Director of the Esports Federation of India (ESFI) and Vice President of the Asian Esports Federation, who called the moment historic.
“It was a moment of immense pride to see our Waves Esports Championship medal winners being acknowledged by none other than Padma Shri PT Usha ji, President of the Indian Olympic Association. This meeting is a landmark for Indian esports—it reflects growing acceptance and respect for our athletes within the mainstream sporting ecosystem. The support from the government, IOA and sporting legends like PT Usha ji lends credibility and encouragement that is invaluable for the growth of the ecosystem. It sends a powerful message to the youth of India—that with discipline, focus, and passion, esports can be a rewarding and respected career path,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President, Asian Esports Federation.
The post IOA President PT Usha Applauds Champions of Inaugural WAVES Esports Championship appeared first on European Gaming Industry News.
Latest News
Peter & Sons Teams Up with Luckia in Spain and Mexico
P&S’s legendary game portfolio is available now at luckia.es and luckia.mx
Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.
Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.
The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.
Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.
With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”
Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”
The post Peter & Sons Teams Up with Luckia in Spain and Mexico appeared first on European Gaming Industry News.
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