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Singtel Group pushes ahead on gaming and esports
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Singtel, wholly-owned subsidiary Optus and regional associates Airtel, AIS, Globe and Telkomsel, signed a Memorandum of Understanding (MOU) to cooperate and jointly leverage their strengths to grow the gaming and esports ecosystem in Southeast Asia, Australia and India.
The MOU brings together the six members of the Singtel Group to partner across the gaming space, including scaling up esports, content creation and distribution, and collaboration with the broader gaming ecosystem. This was announced at the Singtel Group’s inaugural multi-title and regional esports league, PVP Esports Championship, which took place from 5 to 7 October and featured some of the biggest international names in gaming.
The Singtel Group will tap on its telco assets, strong knowledge of its local markets in Asia and mobile customer base of more than 700 million to explore opportunities to enable esports enthusiasts and gamers in their passion. As more than 200 million customers across the Group play games on a regular basis, Singtel, Optus, Airtel, AIS, Globe and Telkomsel intend to work together to develop solutions and services for gamers and fans in the region. This includes access to high quality local, regional, and global esports competitions, as well as original content and exclusive programming.
Mr Arthur Lang, CEO of Singtel’s International Group, said, “Gaming is part of a digital world without borders, where fast network speeds, connectivity and local market knowledge are critical. It is a natural and perfect fit for Singtel and our partners. We are committed to working as a group to better serve the gamers in our networks, and in the region. We hope to play a major regional role as an enabler of esports, to collectively grow the gaming ecosystem, and give gamers the support and recognition they deserve.”
The number of gamers in the region is projected to surge from 400 million in 2017 to more than 700 million by 2021, with esports viewership numbers expected to double and reach over 40 million by 2019.
Singtel is the organiser and owner of the PVP Esports Championship and the content related to this event, which enables Singtel to distribute the event content globally. The event attracted over 3,600 teams competing in both Dota 2 and Arena of Valor for a US$300,000 prize pool, and was broadcast in seven languages – English, Bahasa Indonesia, Chinese, Korean, Russian, Tagalog and Thai.
Singtel is collaborating with Optus and regional associates Airtel, AIS, Globe and Telkomsel to build an ecosystem of digital services such as mobile payments and gaming for customers. Earlier this month, the Singtel Group extended Singtel Dash, its mobile wallet, to be used overseas and announced the launch of VIA, its cross-border mobile payment alliance, with AIS and Kasikornbank, Thailand’s largest digital bank. This payment alliance will be progressively expanded to include other regional associates and non-telcos.
Source: Latest News on European Gaming Media Network
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GoldenRace is now certified in the Netherlands
GoldenRace, global provider of award-winning Virtual Sports and betting solutions, has recently obtained a certification for its highly acclaimed Virtual Sports and Games in the Dutch market.
GoldenRace successfully navigated the stringent regulatory landscape of the Netherlands, and now will be providing its impressive betting products into the Online Dutch market, which will be an important advancement in our operational expansion.
The Netherlands betting scene is on the cusp of a substantial growth phase and with GoldenRace’s latest certification, we introduce to the Dutch market a range of highly popular games tailored to desktop and mobile, in both scheduled and on-demand modes.
Among the offer, players will enjoy our most-played Virtual Football line-up – including Football Single, Leagues, World Cup and Euro Champions-, adrenaline-pumping 3×3 Basketball and MMA and top-notch races as Horse Racing, Greyhound Racing and Grand Prix Indianapolis 60. Last but not least, our Number Games, such as Spin2Win. All ready to captivate Dutch players.
The post GoldenRace is now certified in the Netherlands appeared first on European Gaming Industry News.
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Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
The post Xtremepush Expands Reach in Brazil Through Senna Sport Deal appeared first on European Gaming Industry News.
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PAGCor Welcomes Lawyer Wilma Eisma as New President and Chief Operating Officer
The Philippine Amusement and Gaming Corporation (PAGCor) today welcomed its new President and Chief Operating Officer, lawyer Wilma Eisma, who took her oath of office before Executive Secretary Lucas Bersamin in Malacanang this morning.
“We are happy to welcome Atty. Wilma Eisma as PAGCor’s new President and Chief Operating Officer,” PAGCor Chairman Alejandro Tengco said. “We know she will be a great asset and her vast experience in both the government and private sectors will surely be put to good use here.”
Tengco said he witnessed Eisma’s oath-taking in Malacanang this morning. She then immediately joined her first PAGCor board meeting in the afternoon as the agency’s first ever woman President and Chief Operating Officer.
A lawyer by profession, Eisma earned her law degree from the Ateneo de Manila University and was a member of the Board of Directors of the Development Bank of the Philippines before joining the state gaming firm.
Prior to that, she also served as the first woman Administrator and Chairman of the Subic Bay Metropolitan Authority (SBMA).
Her private sector stints include leadership roles in PMFTC Incorporated, the Philippine affiliate of Philip Morris International.
She also held key positions at the Department of Trade and Industry where she worked at the Office of the Secretary and in the Office of the Majority Leader in the House of Representatives, among others.
Eisma succeeded Atty Juanito Sanosa Jr who resigned as PAGCor President and Chief Operating Officer last January.
The post PAGCor Welcomes Lawyer Wilma Eisma as New President and Chief Operating Officer appeared first on European Gaming Industry News.
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