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Paddy Power Betfair extend SportCaller partnership with Beat The Drop

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FTP specialist launches innovative new game with PPB where every player gets their winnings up front

 

SportCaller, the free-to-play sports-game specialist, has extended its two-year-old partnership with Paddy Power Betfair with the launch of a completely new sports betting product in Beat The Drop.

Beat The Drop was initially launched, to great acclaim, over the World Cup – where tournament targets for the game were smashed after just one week of the event.

Now that the football season is in full swing, the group has launched a new promotion giving every player 30 days of free games. Every player is given a starting pot of £1k, which they must try to hold onto over the course of answering 10 simple Yes-or-No questions.

This free-to-play contest turns the tables on the customary operator-customer relationship by giving the customer their winnings up front. Players can “split the pot” or “bet the lot” by backing their footballing judgement across a series of coin-flip questions.

When they’re feeling confident, they can go all-in on one outcome. If they’re more uncertain, they can divide their fund. Whatever’s left after the 10 questions is theirs to keep as cash.

Should a player go “bust”, they can simply enter another game, as many times as they like over the course of 30 days from when they first play.

In a largely homogenised market for sign-up promotions and bonuses, SportCaller is now offering a third way to market, allowing operators to acquire and retain repeat-customers at a low cost but also to stay fully compliant with tightening worldwide regulation.

SportCaller MD Cillian Barry said: “It’s so rewarding for our games to have been integrated by such a renowned name as Paddy Power Betfair, and it’s great to see that Beat The Drop is already proving its worth, breaking new thresholds for trackable engagement and activity.

“Beat The Drop has been a significant new field of development for SportCaller, taking a very strong idea from Paddy Power Betfair and bringing the concept to life. It’s just the latest star striker from our ever-expanding squad.”

Stephen McMeel, Acquisition & Emerging Products Manager at Paddy Power Betfair, said: “Beat The Drop was an instant hit with our customers. Discernible spikes in activity levels and retention have already followed, with Beat The Drop’s simple format and engaging gameplay giving players an interest in all their preferred matches alongside the chance to win £1m.

“We found that all subsequent paid-for entries also surpassed our expectations. Retention will be at a premium over the current Premier League campaign. So, it’s great to be working more closely with SportCaller’s proactive team to better unpack conversion rates and understand true customer value.”

SportCaller’s wide range of “Predictor” games drive engagement through a series of betting-related questions, which have player-education and augmented bet-activity at their core. All these games can be easily accessed on mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, MoPlay, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PIN-UP Global invites to join the team of professionals at ICE

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Find out more about the career vacancies in the international iGaming holding PIN-UP Global during the ICE conference, which will be held from January 20 to 22 in Barcelona, where everyone will be able to talk to the recruitment team, and even have an interview right at the PIN-UP stand.  

A separate HirePoint by PIN-UP will be set up at stand 5G31, where the holding company’s recruiters will conduct quick interviews and collect references. It will be possible to make an appointment in a few seconds using a special interactive screen, and there will be nice incentive gifts for participation.

“In just a few minutes it will be possible to book your appointment by completing an application form, present your skills, discuss opportunities and take the first step towards a career at PIN-UP Global. The interactive screen will showcase current vacancies with a quick response option. This is a unique opportunity to learn about career prospects in an international holding company with a strong value system”, says Oksana Izmailova, Chief Human Resources Officer at PIN-UP Global.

PIN-UP Global continues to scale rapidly: in 2024 alone, the holding company’s team has grown by more than 1,400 people to almost 4,000. Such rapid business development every day opens up new opportunities and prospects for both existing team members and those wishing to become part of it. PIN-UP Global regularly conducts employee satisfaction surveys and pays special attention to the development of all team members.

PIN-UP Global is an international iGaming holding company specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry. PIN-UP Global has offices in Cyprus, Ukraine, Poland, Kazakhstan and Armenia and a team of over 20 nationalities. In 2024, PIN-UP Global received the prestigious “Best Workplace” award from SIGMA, confirming its status as the best employer in the iGaming industry for the second consecutive year.

 

The post PIN-UP Global invites to join the team of professionals at ICE appeared first on European Gaming Industry News.

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Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack

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Million Games is excited to present its first-ever RNG table games: Million Baccarat and Million Blackjack. These timeless casino staples, enjoyed in both brick-and-mortar and online casinos around the world, offering players a thrilling and authentic experience right at their fingertips. With a focus on delivering fun and exciting entertainment, these classic games give players the opportunity to enjoy the excitement and suspense of table games!

Million Baccarat brings the excitement of this global favourite straight to your screen. Players are invited to place their bets as they predict whether the banker or the player will win, or if it’ll end in a tie. With its elegant design and smooth gameplay, Million Baccarat offers an immersive experience that replicates the refined thrill of the casino floor.

For those who love the suspense of Blackjack, Million Blackjack lets players experience the high-stakes game in a RNG format. Fans of the game will enjoy its classic rules – get as close to 21 as possible without going bust, and outsmart the dealer to claim the prize. This version perfectly captures the thrill, where every hand keeps you on the edge of your seat.

With these two releases, Million Games introduces its first RNG table games, bringing a taste of real casino action into the online gaming world. Whether you’re a seasoned player or a newcomer, Million Baccarat and Million Blackjack offer an authentic, thrilling experience where the cards are always in your hands.

Million Games CEO, Thomas Nimstad, commented: “We’ve always aimed to bring innovation and creativity to our games, but with Million Baccarat and Million Blackjack, we wanted to stick to the classics. These games have stood the test of time, and now, we’re excited to bring them to the Million Games audience in an engaging and exiting way. We believe that players will enjoy these experiences in a Million ways!”

Both games will be launched later on in January. Looking ahead, Million Games has an exciting lineup of launches scheduled in the coming 6 months. Alongside their own game releases, they will also introduce fresh content from partner studios under the Million Stars program. With more online slots, table games, and innovative gaming experiences on the horizon, Million Games is eager to expand its portfolio and bring even more entertainment to players worldwide.

The post Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack appeared first on European Gaming Industry News.

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Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025

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Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!

With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.

Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”

The post Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025 appeared first on European Gaming Industry News.

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