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Jamul Indian Village of California Recruits New Managers to Join World-Class Executive Team of Jamul Casino
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The Jamul Indian Village Development Corporation (“JIVDC”), an entity owned by Jamul Indian Village of California, is pleased to announce that Jamul Casino has made numerous key hires as part of its rebranding and relaunch. Approximately 20 miles east of Downtown San Diego, Jamul Casino rebranded in May, and celebrated a relaunch in August. Completing its transition, JIVDC has welcomed several key managers to the Jamul Casino team, who will continue to support the Casino’s growth and help shape a new brand identity for casino guests.
Jamul Casino hired new President and General Manager, Mary Cheeks, to lead the transition. Ms. Cheeks has 30 years of experience in casino management and casino finance. One of her career highlights includes her pivotal role in transforming Harrah’s Casino in Atlantic City, New Jersey into a resort that became one of the most profitable gaming establishments in Atlantic City. Prior to joining the Jamul Casino team, she was General Manager for Rivers Casino & Resort in Schenectady, NY, one of four new casino licenses outside of Tribal Gaming and Racinos.
Ms. Cheeks has recruited a world-class management team at Jamul Casino, optimizing the skills of existing team members and supplementing with additional talent. Most of the managers have decades of experience working for some of the nation’s top gaming organizations and resorts. Jamul Casino’s Executive Management team includes:
- Allison Owen, Vice President of Human Resources
- Josh Ford, Vice President of Business Intelligence
- Raman Natarajan, Vice President of Food & Beverage
- Scott Bauer, Vice President of Marketing
- Tony Ventura, Vice President of Gaming Operations
- Cathy Behnen, Chief Financial Officer
Erica M. Pinto, Chairwoman of Jamul Indian Village Development Corporation, states, “As the newest casino in San Diego County, we have created a new standard for entertainment. We took our time and hand-picked each member of the management team because our customers deserve only the very best in the industry.”
As part of its relaunch, Jamul Casino has developed a new logo and identity focused on being friendly, fun, and true to its roots. The word “Jamul” means “Sweetwater.” Using this as inspiration, the new logo features a single drop merged with the letter J to create a memorable and meaningful symbol for the casino and Jamul Indian Village of California.
The official relaunch of the newly renamed Jamul Casino was marked with a block party celebration on Saturday, August 4, 2018. The event drew over 12,000 guests and produced some of the highest activity ever on the gaming floor and in its seven (7) restaurants. The gaming floor has 1,700 slots with everything from penny slots all the way up to $100 slot machines, and 40 table games with over a dozen different types of live games.
Jamul Casino’s diverse dining and entertainment venues have also been making a splash with several awards following the rebranding. On August 26, the San Diego Union-Tribune announced its 2018 San Diego’s Best Readers’ Poll awards, including Best Entertainment Venue awarded to JIVE Lounge, and Best Sports Bar awarded to Tony Gwynn’s Sports Pub. In June, Prime Cut’s wine list was honored with the Wine Spectator 2018 Award of Excellence.
President and General Manager, Mary Cheeks, states, “With this outstanding team in place, Jamul Casino will build on its already strong relationships with its guests and employees, and continue to provide a high-quality gaming, dining, and entertainment experience, just minutes from the heart of San Diego.”
Ideally located, Jamul Casino is the closest casino to Downtown San Diego, the region’s cultural, historical, and tourism core. San Diego County has an extremely active gaming community, home to nine (9) casinos. According to the National Indian Gaming Commission, tribal casinos generated nearly $9 billion in revenue in California and Northern Nevada (which doesn’t include Las Vegas) in fiscal year 2017, which is a 7.3 percent increase in revenue over the previous year.
About Jamul Indian Village of California:
Jamul Indian Village of California is one of 13 federally recognized tribes that are part of the Kumeyaay Nation, with roots in east San Diego County going back 12,000 years. The Tribe uses revenue and resources from Jamul Casino to fund educational opportunities, healthcare, and housing initiatives for its members, and projects that benefit the surrounding community, through a tribal-state gaming compact with the State of California signed in 2015. For more information about Jamul Indian Village of California, please visit jamulindianvillage.com.
About Jamul Casino:
Opened in 2016, the recently rebranded Jamul Casino, located in Jamul, California, is owned and operated by Jamul Indian Village Development Corporation (JIVDC), a wholly owned entity of Jamul Indian Village of California. The $430 million casino features over 1,700 slot machines and 40 live table games; free shuttle service from various locations in San Diego; live entertainment; and seven restaurants, bars and lounges. Jamul Casino supports more than 1,000 permanent jobs in the region. For more information about Jamul Casino, please visit
Source: Jamul Casino
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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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