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Yggdrasil seals ATG casino slots content agreement

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Innovative gaming solutions supplier Yggdrasil will provide Swedish horse racing operator ATG with its high-quality casino slots games in the soon-to-be regulated Swedish market.

ATG is Sweden’s sole trotting and thoroughbred racing betting operator, offering betting opportunities to thousands of players at around 900 race days annually across the country as well as online and in retail outlets.

The operator will be able to complement its leading horse racing product with Yggdrasil’s portfolio of innovative casino slot games including its latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters.

The agreement comes ahead of Sweden preparing to adopt a new regulatory framework on 1 January 2019.

Fredrik Elmqvist, CEO, Yggdrasil, said: “Our range of innovative casino slots games has proven very popular throughout Europe, so we’re thrilled to be partnering with ATG, one of Sweden’s most respected operators who have a large, loyal and dedicated customer base. Our regulated market strategy is accelerating and we’re looking forward to the Swedish market opening next year.”

 

About Yggdrasil:

Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.

 

About ATG:

AB Trav och Galopp (ATG) is owned by the national trotting and thoroughbred racing associations, 90% by the Swedish Trotting Association (ST) and 10% by Swedish Jockey Club (SG). ATG is proud to present large runner fields every day, all year around to create great racing and interesting betting opportunities. ATG delivers a combination of world class trotting and thoroughbred racing and exciting and entertaining betting. ATG offers betting at a just over 2,000 agents, on digital platforms, as well as on 37 trot and thoroughbred racecourses all over Sweden.

In 2017, almost 20,000 races with betting were carried out with a turnover for the corporate group of approximately SEK 4.2 billion. Through betting, ATG is able to safeguard the long-term conditions of Swedish horse racing. For example, in 2018 ATG will give back a surplus of minimum SEK 2 billion into the sport.

 


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO EXPERIENCE LAUNCHES A NEW ERA IN PARAGUAY

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Zitro recently held its first-ever Zitro Experience Paraguay, an exclusive event that brought together top operators, clients, and industry leaders at the prestigious Hotel Casino Acaray.

Held during SAGSE, the event quickly became a must-attend gathering to showcase the company’s latest innovations and strengthen strategic partnerships in the region.

Attendees got an up-close look at Zitro’s new CONCEPT cabinet line and games, which are already transforming the gaming experience across Latin America with their striking design and high performance. The presentation featured a spectacular production that highlighted Zitro’s commitment to innovation and product excellence.

The atmosphere was relaxed and welcoming, designed to foster business relationships while offering a full experience with curated cuisine and unique entertainment, making the evening truly memorable. Clients, operators, and industry professionals alike agreed on the importance of this event for driving growth in the Paraguayan market and reinforcing Zitro’s position as a key strategic partner.

Alejandra Burato, Regional Director for Latin America, shared: “It was a privilege to connect with so many operators and friends at this event. I especially want to recognize Viviana Colman, our Country Manager in Paraguay, whose dedication and deep market knowledge have been instrumental in strengthening our presence and partnerships here. Paraguay is a strategic market for us, and this event reaffirms our commitment to delivering a broad and diverse offering that adds real value to operators.”

Sebastián Salat, Zitro’s International President, added: “We’re incredibly proud to bring Zitro Experience to Paraguay for the first time. As the first slot machine manufacturer to organize an event like this in the country, we want to demonstrate our commitment to this market and continue innovating with high-performance products that drive our clients’ success. As I always say, Zitro isn’t just entering Paraguay — we’re already here, with a dedicated and talented local team and office. This Zitro Experience marks the beginning of a new era where we’re more determined than ever to support the dynamic and growing gaming industry in this fantastic country.”

 

The post ZITRO EXPERIENCE LAUNCHES A NEW ERA IN PARAGUAY appeared first on European Gaming Industry News.

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Totogaming Wins Gold Award at MAD OVER MARKETING 2025

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Totogaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.

Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.

In 2025, Totogaming was honored with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador Luís Figo.

The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognizing female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.

Since then, the movement has grown significantly. Today, it recognizes not only athletes but also women across various industries who are breaking barriers and reshaping norms.

“Power Has No Gender is not just a campaign — it’s a reflection of our unwavering commitment to breaking stereotypes and honoring stories of strength, perseverance, and achievement. Being recognized with the Mommy 2025 Gold Award is a meaningful acknowledgment that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming.

In 2025 the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their own path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.

 

The post Totogaming Wins Gold Award at MAD OVER MARKETING 2025 appeared first on European Gaming Industry News.

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Lucky Club Sycuan Member Wins Over $500,000 Playing A Poker Table Game at Sycuan Casino Resort

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Sycuan Casino Resort celebrated a big win last month when one lucky Club Sycuan member walked away with a $595,375.26 jackpot after playing at the Face Up Pai Gow Poker table on Thursday, July 31.

Face Up Pai Gow Poker is a popular casino card game that is known for being fun, social and easy to play. Each player receives seven cards and splits them into two hands – one with five cards and one with two. Unlike traditional versions, the dealer’s cards are revealed face up before players set their hands, increasing the players chances of winning.

From nonstop table action and thrilling jackpots, Sycuan Casino Resort continues to be one of San Diego’s premier destinations for gaming excitement. The casino offers endless ways to play with its massive 510,000-square-foot gaming floor, featuring 2,400 slot machines and 52 table games.

If you or someone you know is affected by gambling addiction, please call the Problem Gambling Helpline at 1.800.GAMBLER or 1.800.426.2537.

To learn more about Sycuan Casino Resort, please visit sycuan.com.

 

The post Lucky Club Sycuan Member Wins Over $500,000 Playing A Poker Table Game at Sycuan Casino Resort appeared first on European Gaming Industry News.

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