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Yggdrasil seals ATG casino slots content agreement
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Innovative gaming solutions supplier Yggdrasil will provide Swedish horse racing operator ATG with its high-quality casino slots games in the soon-to-be regulated Swedish market.
ATG is Sweden’s sole trotting and thoroughbred racing betting operator, offering betting opportunities to thousands of players at around 900 race days annually across the country as well as online and in retail outlets.
The operator will be able to complement its leading horse racing product with Yggdrasil’s portfolio of innovative casino slot games including its latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters.
The agreement comes ahead of Sweden preparing to adopt a new regulatory framework on 1 January 2019.
Fredrik Elmqvist, CEO, Yggdrasil, said: “Our range of innovative casino slots games has proven very popular throughout Europe, so we’re thrilled to be partnering with ATG, one of Sweden’s most respected operators who have a large, loyal and dedicated customer base. Our regulated market strategy is accelerating and we’re looking forward to the Swedish market opening next year.”
About Yggdrasil:
Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.
About ATG:
AB Trav och Galopp (ATG) is owned by the national trotting and thoroughbred racing associations, 90% by the Swedish Trotting Association (ST) and 10% by Swedish Jockey Club (SG). ATG is proud to present large runner fields every day, all year around to create great racing and interesting betting opportunities. ATG delivers a combination of world class trotting and thoroughbred racing and exciting and entertaining betting. ATG offers betting at a just over 2,000 agents, on digital platforms, as well as on 37 trot and thoroughbred racecourses all over Sweden.
In 2017, almost 20,000 races with betting were carried out with a turnover for the corporate group of approximately SEK 4.2 billion. Through betting, ATG is able to safeguard the long-term conditions of Swedish horse racing. For example, in 2018 ATG will give back a surplus of minimum SEK 2 billion into the sport.
Source: Latest News on European Gaming Media Network

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Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility
Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.
These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.
Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connect’s media network and communications channels.
The B2B Providers Section provides in-depth profiles and reviews for official B2B partners—covering background, core services, market presence, and notable projects—built to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “These hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.”
Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic
The post Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.
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Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.
These nominations highlight Gamblers Connect’s continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.”
In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.
With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.
These nominations showcase the strength of Gamblers Connect’s dual identity — both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.
The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.
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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.
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