Latest News
Yggdrasil seals ATG casino slots content agreement
Reading Time: 2 minutes
Innovative gaming solutions supplier Yggdrasil will provide Swedish horse racing operator ATG with its high-quality casino slots games in the soon-to-be regulated Swedish market.
ATG is Sweden’s sole trotting and thoroughbred racing betting operator, offering betting opportunities to thousands of players at around 900 race days annually across the country as well as online and in retail outlets.
The operator will be able to complement its leading horse racing product with Yggdrasil’s portfolio of innovative casino slot games including its latest releases Penguin City, Hanzo’s Dojo and Wolf Hunters.
The agreement comes ahead of Sweden preparing to adopt a new regulatory framework on 1 January 2019.
Fredrik Elmqvist, CEO, Yggdrasil, said: “Our range of innovative casino slots games has proven very popular throughout Europe, so we’re thrilled to be partnering with ATG, one of Sweden’s most respected operators who have a large, loyal and dedicated customer base. Our regulated market strategy is accelerating and we’re looking forward to the Swedish market opening next year.”
About Yggdrasil:
Yggdrasil is a provider of superior online gaming solutions for igaming operators. The business was founded in 2013 and has since emerged as one of the industry’s most respected and acclaimed suppliers. Yggdrasil operates a highly scalable business model and covers three product verticals: Casino Slots, Table Games and Bingo, in addition to the business verticals: Yggdrasil White Label Studios, YGS Masters and Yggdrasil Dragons. Since its inception, Yggdrasil has embarked on a solid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.
About ATG:
AB Trav och Galopp (ATG) is owned by the national trotting and thoroughbred racing associations, 90% by the Swedish Trotting Association (ST) and 10% by Swedish Jockey Club (SG). ATG is proud to present large runner fields every day, all year around to create great racing and interesting betting opportunities. ATG delivers a combination of world class trotting and thoroughbred racing and exciting and entertaining betting. ATG offers betting at a just over 2,000 agents, on digital platforms, as well as on 37 trot and thoroughbred racecourses all over Sweden.
In 2017, almost 20,000 races with betting were carried out with a turnover for the corporate group of approximately SEK 4.2 billion. Through betting, ATG is able to safeguard the long-term conditions of Swedish horse racing. For example, in 2018 ATG will give back a surplus of minimum SEK 2 billion into the sport.
Source: Latest News on European Gaming Media Network

Latest News
The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins
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The UAE Lottery has launched the latest daily draw game, Pick 4, giving players more chances to win big every day. For just AED 5 per entry, players can select a four-digit number between 0000 and 9999 for a chance to win up to AED 25,000.
Pick 4 marks another step in The UAE Lottery’s strategy to broaden its offerings and attract a wider range of players, while supporting its long-term vision of becoming a leading provider of innovative, regulated gaming in the region.
“Pick 4 is all about offering more choice, bigger daily prizes, and a fun, easy-to-play format,” said Bishop Woosley, Director of Lottery Operations at The Game LLC. “The launch of Pick 4 complements our existing Pick 3 game by diversifying our daily draw options and delivering more opportunities to win — all while upholding our commitment to a safe, secure, and fully regulated player experience.”
Players can win across five prize categories, based on the number of matching digits and the order in which they appear:
• AED 25,000 – Match all four digits in the exact order
• AED 6,000 – Match any combination of three identical digits and one unique digit (Any 4)
• AED 4,000 – Match two pairs of identical digits in any order (Any 6)
• AED 2,000 – Match one pair and two unique digits in any order (Any 12)
• AED 1,000 – Match four unique digits in any order (Any 24)
Draws take place daily, with results posted on The UAE Lottery’s website and social media platforms. All games are fully licensed and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), ensuring a secure and transparent player experience.
The post The UAE Lottery Launches ‘Pick 4’ with Bigger Prizes & Daily Wins appeared first on European Gaming Industry News.
Latest News
GRID Acquires Bayes Esports Assets
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
Latest News
From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025
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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, wrapped up a successful week at SBC Summit Lisbon 2025, combining headline thought leadership with an immersive trackside experience at the Estoril circuit. The programme featured a Super Stage fireside chat with Founder Ivan Montik and F1 legend Rubens Barrichello, Non-Executive Director in LatAm at SOFTSWISS, Rubens Barrichello, plus a joint racing activation with SBC that drew steady crowds.
At one of the industry’s largest gatherings, SOFTSWISS placed practical insight and community engagement front and centre. On the Super Stage, Ivan Montik, Founder of SOFTSWIS, joined F1 legend Rubens Barrichello for ‘Excellence Under Pressure: Evolving in a Fast-Moving Space,’ exploring how teams balance speed, reliability, and regulation.
The company also contributed to ‘Latin America First – The Home-Grown Operators Reinventing the Game,’ where Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shared regional growth takeaways and operator needs.
Off the stage, SOFTSWISS and SBC co-hosted remote-control racing on a true-to-scale Estoril circuit, with a showcase heat featuring Rasmus Sojmark, CEO and Founder of SBC, Rubens Barrichello, and Ivan Montik, before delegates took the wheel for open challenges and networking.
During the prestigious SBC Awards Europe 2025, SOFTSWISS has been recognised as Employer of the Year for the second year in a row. This accolade underlines the company’s commitment to building a people-first workplace culture.
At Stand B160, visitors also explored business opportunities and were invited to contribute to the upcoming 2026 iGaming Trends report.
“Lisbon brought together engaged conversations about compliance, data, and growth – and our activities helped turn those discussions into measurable outcomes,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “Thank you to our partners, clients, and the SBC team for a week that showed how collaboration drives progress across iGaming.”
SOFTSWISS recently launched the 2026 iGaming Trends Survey to capture practitioner perspectives across product, operations, compliance, and market development. The study is designed to map the priorities and challenges likely to shape the year ahead and will inform the next edition of the company’s annual trends report. Responses will be aggregated and anonymised, with findings shared openly with the community.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post From Super Stage to Estoril: SOFTSWISS Energises SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.
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