Latest News
Highlight Games Enters Into A Strategic Distribution Agreement With Spin Games LLC
Reading Time: 2 minutes
Highlight Games Limited has entered into a strategic distribution agreement with Reno based iGaming firm Spin Games LLC (“Spin”) to distribute Highlight Games’ exclusive virtual sports content in regulated iGaming, sports betting and lottery markets in the United States of America.
Under the arrangement Spin will integrate Highlight Games’ exclusive virtual sports content, that uses historic footage of sporting events, on to its remote game server (“The Roc”) and distribute such content in the US markets.
In addition, Highlight Games will distribute its sports betting content, including the truly innovate virtual sports game SOCCERBET (English and Italian leagues) via The Roc into regulated gaming markets in Europe.
Tim Green, CEO of Highlight Games, said: “Spin bring a wealth of experience in the United States interactive gaming and lottery markets and with the sports betting market developing in the United States, Spin is uniquely positioned to distribute Highlight Games’ innovative sports betting content into newly regulated iGaming markets.”
Kent Young, CEO of Spin Games, said: “We are very excited about our distribution agreement with Highlight Games and we look forward to launching their truly innovative sports betting products into the United States and supporting Highlight Games via The Roc remote game server, as they expand their position in the global virtual sports market.”
Highlight Games and Spin will be debuting the Highlight products at this year’s G2Eshow, October 9 to 11, Booth # 1630. The debut will be an industry first in the North American Market for Highlight Games’ category of sports betting and lottery products.
About Highlight Games Limited:
Highlight Games is a specialist games supplier founded in 2014 and managed by CEO Tim Green, Director Stewart Whittle, Director Nick Gardiner and Chief Legal Officer Steven Holmes. Specializing in creating innovative, sports focused betting experiences, the Company’s flagship betting products, including SOCCERBET, feature highly optimized game designs based on decades of archived live action sports and can be tailored to suit the sportsbook or virtuals offering of operators around the globe across retail, online and mobile. Highlight Games Limited www.highlight-games.com is majority owned by gaming, entertainment and media firm Cherry AB. Cherry AB’s class B shares are listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.
About Spin Games LLC:
Founded in January 2012 and located in Reno, NV, Spin Games LLC specializes in the design, development and deployment of world class iGaming content and iGaming technologies for interactive iGaming markets. Operating in North America and Europe, Spin deploys with all key US facing iGaming operators and with its own content and popular third-party content through its licensing agreements with top tier content providers. More information is available at www.spingames.net.
Source: Latest News on European Gaming Media Network
Latest News
AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey
Stats Perform, the global leader in sports data and AI technology, has published its 2025 Sports Fan Engagement, Content Monetisation & AI Trends Report, unveiling key insights from over 700 sports media executives about the evolving landscape of fan engagement and monetisation in 2025, and the associated role of AI.
The report reveals sports media organisations and sponsors are excited about the transformative potential of AI on helping grow fans and revenues. It also highlights investment trends in women’s sports, owned & operated digital properties, YouTube and Instagram Reels.
Key findings include:
- Those who have already adopted AI are three times as likely to find it easier to commercialise their content than those who have not invested in the technology yet.
- Outside of monetising content, others are poised to leverage AI-driven personalisation, automation, and storytelling in 2025.
- 50% of sponsors are focusing on women’s sports, and opportunities remain for broadcasters and digital platforms to unlock its full potential.
- Owned websites and apps are over twice as effective as social media for generating revenue, with YouTube and Instagram Reels the most valuable social channels
“This report underscores a defining moment for the sports industry,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “Deeper fan connections, powered by AI, innovation and cross-departmental collaboration, will determine which organisations thrive in an increasingly fragmented environment where the demands on content, media and commercial teams are greater than ever before.”
The post AI’s Transformative Role in Fan Engagement & Monetisation: 2025 Fan Engagement and Monetisation Survey appeared first on European Gaming Industry News.
Latest News
GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity
Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools’ upgraded online presence, powered by GiG’s premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UK’s most historic and beloved betting brands, as The Pools embraces the future of iGaming having migrated onto GiG’s state-of-the-art SportX sportsbook and CoreX iGaming platform.
This highly anticipated launch brings together over 100 years of The Football Pools’ heritage with the latest in sportsbook and iGaming innovation. The Pools’ online revamp reflects the brand’s commitment to providing a modern, user-friendly experience while maintaining its iconic reputation in UK betting history.
Powering the new era is GiG’s powerful iGaming Platform CoreX, and its SportX sportsbook, with advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers. The new partnership, with advanced scalability, and the flexibility to drive sustained growth in Europe’ s largest regulated markets, will also leverage the integration of GiG’s cutting-edge AI-driven technologies, driving optimising engagement and personalisation focused on driving key acquisition and retention metrics.
At the heart of the migration is GiG’s end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies. This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks.
The launch represents a milestone moment in the UK market for GiG, as its revolutionary X-Suite enters the region, blending decades of iGaming expertise with The Football Pools’ rich history. With an estimated annual market value of £11 billion (€12.8 billion), the UK is a strategic focus for GiG’s expansion, building on its success in regulated markets across European and global regulated markets.
Richard Carter, Chief Executive Officer at GiG, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”
James Arnold, Chief Executive Officer of The Football Pools, added: “This launch is a milestone for the online future of the The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”
The post GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity appeared first on European Gaming Industry News.
Latest News
Betway become Official Betting Partner of the Alpine Hexagon Cup
Betway, a leading global online betting and gaming brand, has announced today a new agreement to become the Official Betting Partner of the current edition of the Alpine Hexagon Cup 2025.
The tournament will take place from January 29 to February 2 at the Madrid Arena, with a capacity for 12,000 people, and will be broadcast in Spain through the streaming platform DAZN and RTVE.
The competition, now in its second edition, will feature eight teams led by celebrities such as Eva Longoria, Andy Murray, the Rafa Nadal Academy, Robert Lewandowski, as well as this year’s new additions Sergio ‘Kun’ Agüero and Formula 1 driver Pierre Gasly. The tournament will also include players Arturo Coello and Agustin Tapia, the number one male pairing in the ranking, as well as Ariana Sánchez and Paula Josemaría, who also hold the top spot in the women’s ranking.
Maria Meseguer, General Manager of Betway Spain, commented: “We are very excited to announce our sponsorship of the Hexagon Cup and to add padel, the fastest growing sport in the world, to our sponsorship plan.”
“With padel increasing in popularity worldwide, especially in Spain, we are happy to be part of the continuous growth of this sport through our partnership with the Hexagon Cup.”
Astrid Thams, Commercial Managing Director of the Hexagon Cup, expressed: “We are undoubtedly very pleased to announce this sponsorship agreement with Betway. It is further evidence of the tournament’s growth. Padel is increasingly a valuable asset and, in this case, they are a reference in the sector. Hopefully, it will be a partnership that allows the event to continue developing at a great pace.”
Betway is a proud sponsor of numerous international sports events held in Spain, and has a prominent global sponsorship portfolio that extends to football, cricket, and tennis. It will continue to promote responsible gambling to ensure that all its customers bet in a fair, safe, and protected environment.
The post Betway become Official Betting Partner of the Alpine Hexagon Cup appeared first on European Gaming Industry News.
-
Latest News2 months ago
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
-
Latest News2 months ago
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
-
Latest News3 weeks ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News2 months ago
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
-
Latest News1 month ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News2 months ago
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
-
Latest News3 months ago
DreamHack India 2024: A complete guide to the esports tournaments with INR 45+ lakh prize pool on the line
-
Latest News2 months ago
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
You must be logged in to post a comment Login