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Former Gambling Commission National Compliance Manager, Stuart McPhee assumes new role at Bell-Fruit
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Bell-Fruit has confirmed the appointment of former Gambling Commission senior manager, Stuart McPhee to the newly created post of Director of Compliance. Mr McPhee joins Bell-Fruit, one of the best known gaming brands in the global industry, after 17-years service with the UK regulator. He reports directly to Bell-Fruit Managing Director Chris Butler who is also a Director of Novomatic UK.
With a remit to advise at a senior level and deliver compliance related to product and procedural practices, Stuart McPhee has underlined the importance of following key principles. He stated: “Clearly there are regulatory constraints such as stake/prize limits and the use of debit cards as a method of payment, however for government and/or the Gambling Commission to consider making changes they will need to be convinced that any industry proposal(s) are both socially responsible and in the interest of the consumer. The challenge will be to evidence the latter and that will require the efforts of a united industry in my opinion.”
He further stated: “Bell-Fruit Games whilst innovative, clearly has a genuine desire to comply with the licensing objectives which is one of the reasons I decided to join the company.”
Expanding on the differences between working at the Commission and at Bell-Fruit he said: “While the culture may be different the role and function won’t be that dissimilar which is to ensure compliance at all levels. I do however see personal learning opportunities, one of which is to become more entrepreneurial and luckily there appears to be no shortage of that amongst my peers! However my immediate objectives are to learn as much about the business as possible and to identify those areas where my Commission experience can be of most benefit.”
Welcoming Stuart McPhee to Bell-Fruit, Chris Butler said: “The company has a huge depth of experience to draw upon and the appointment of Stuart has further added to that important resource. I am delighted to have him as part of the senior team and look forward to working alongside him on the central topic of compliance.”
Source: Latest News on European Gaming Media Network

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Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity
$77,000 Raised: Supporting Oceana, One Tree Planted, and More
Publisher Kalypso Media proudly reports their initiative through partnership with Humble Bundle, raising $77,000 to support a wide variety of charities, including Oceana, One Tree Planted, Child’s Play, WWF, and Movember in 2024.
“We believe it is our responsibility at Kalypso Media to support global causes, and we are honoured to work alongside Humble Bundle to do so,” said Anika Thun, Managing Director of Kalypso Media. “Empowering gamers to enjoy our products while making a difference to meaningful causes, connects us to a larger purpose made possible through the joy of video games.”
“At Humble, we’ve always believed in the power of gaming to create positive change. Our partnership with Kalypso Media exemplifies our ongoing mission to support meaningful global causes and empower gamers to make a difference,” said Kamini Tiwari, VP of Social Impact at Humble.
Among the charities supported, there was a significant focus on environmental conservation, with Oceana and One Tree Planted. These charities focus on protecting and restoring some of our planet’s most vulnerable resources. Oceana focuses on ocean conservation and protection, including threats of overfishing, habitat destruction, oil and plastic pollution, and threatened species. One Tree Planted is dedicated to global reforestation, providing a simple way for anyone to become involved in nurturing the planet, protecting life, and inspiring hope through the power of trees.
Kalypso Media is dedicated to continuing its efforts to support global causes in 2025 and looks forward to providing ways for Kalypso Media gamers to become involved.
For more information on these charities, Humble Bundle and how you can personally support, please visit:
- Oceana – oceana.org/
- One Tree Planted – onetreeplanted.org/
- Humble Bundle – humblebundle.com/
The post Game Sales for Good: Kalypso Media and Humble Bundle Partner to Raise Funds for Charity appeared first on European Gaming Industry News.
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This prestigious accolade further solidifies Zitro’s leading position in the region, a fact underscored by the Eilers & Krejcik—Fantini report released this January, which ranked Zitro #1 with a performance index of 2.61x.
“We are absolutely delighted to receive this award. Mighty Hammer is undeniably a phenomenal success, captivating players across Latin America in both its LAP and WAP configurations,” stated Sebastián Salat, Zitro’s President-International. “This award is a testament to the hard work and dedication of our entire team and reinforces our unwavering commitment to developing innovative and engaging products for players throughout the region. We sincerely thank our Latin American clients for their continued support and unwavering trust in our offerings.”
Building on this momentum, Zitro will showcase its new CONCEPT cabinet line and exciting new games at the upcoming Zitro Experience Argentina on Tuesday, March 18th, during the same week of the SAGSE’25 trade show. We look forward to seeing you there!
The post ZITRO SECURES THE PRESTIGIOUS EILERS & KREJCIK GAMING (EKG) AWARD FOR LATAM’S TOP-PERFORMING GAME OF THE YEAR appeared first on European Gaming Industry News.
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