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NHL Could See $216 Million in Revenue Annually Due to Legalized Sports Betting
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League to benefit from increased viewership, advertising, media and data rights fees
The National Hockey League’s (NHL) annual revenue may increase by $216 million annually due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
The study analyzes the revenue streams that legal sports betting could generate for the NHL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and products.
According to Nielsen Sports, greater fan engagement and viewership could boost the NHL’s total annual revenue from media rights, sponsorships, merchandise and ticket sales by 3.5 percent, producing $151 million in new revenue from increased consumption of the league’s products.
Legal sports betting could help the NHL generate an additional $65 million in revenue as a result of spending by betting operators and data providers. The study projects that gaming operators may spend $24 million on advertising, which will directly increase the league’s rights fees by the same amount. An additional $35 million in sponsorship revenue and $6 million in data is also projected for the league and its teams.
“Today’s announcement reaffirms that legal, regulated sports betting will create significant new revenue opportunities for sports leagues,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Much like the NHL’s recent successful expansion into Las Vegas, legal sports betting will continue to expand across the country, bringing with it a $216 million opportunity for the league.”
To quantify the value of a legal sports betting market to the NHL, Nielsen Sports surveyed more than 1,000 adult sports fans – including NHL fans – and self-identified sports bettors nationwide to model how a national, legal sports betting market would affect the sports consumption habits of non-bettors, casual bettors and avid bettors, and how this change in consumption would translate to increased revenue.
About the research: On behalf of the American Gaming Association, Nielsen Sports conducted a custom survey of 1,032 U.S. 18+ adults, representative of census age, gender, geography and ethnicity, from May 15 through May 31, 2018. Nielsen is an independent measurement organization. Nielsen does not guarantee any results or performance, or endorse, rank, approve or recommend any products or services. All names and marks are the property of their respective owners and no sponsorship, affiliation or endorsement in expressed or implied.
About AGA: The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
Source: American Gaming Association
Source: Latest News on European Gaming Media Network

Latest News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
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SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.
SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystem – including the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform – all built to scale with clients’ needs.
SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed.
“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.
On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.
Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.
Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.
Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.
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A Year of Leadership and Recognition: A Vision that Inspires
There are moments in a leader’s career that mark not just success, but a clear confirmation of direction—and inspire those around them. For Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, 2025 is shaping up to be exactly that kind of year – a time when her efforts are already reflected in industry recognition, strategic partnerships, and sustainable business growth.
Recognition Among Bulgaria’s Top 100 Women in Business
This spring, Milena was named one of the “Top 100 Women in Business in Bulgaria” – a debut ranking by Career Show that highlights women with a strong impact on corporate culture and the development of resilient, future-ready business models. The selection was based on over 28,000 public votes across 300+ nominees – clear proof of Milena’s influence as both a business leader and a visionary.
“We congratulate Milena Tsankarska on being included in the ‘Top 100 Women in Business 2025’ index. Her outstanding professional achievements are a testament to her skills, leadership, and contributions to the Bulgarian business environment. Women who confidently claim their place in business leadership are driving the change toward a fair and inclusive professional landscape.” shared Simona Harizanova, Co-founder of Career Show.
A Voice of a National Campaign in the Social Media
Milena was also invited to join Career Show’s national campaign focused on the key skills required to build a successful career today. In the campaign video, she shared her personal philosophy in a direct and powerful message: “Better to say ‘I tried’ than wonder what could have happened.”
This seemingly simple piece of advice reflects a deeper leadership mindset – having the courage to take risks, the confidence to act decisively, and the willingness to learn by doing. Her participation in the campaign served as an inspiring message to the next generation of professionals: success is built on consistency, integrity, and vision.
“It rarely works on the first try. What matters is to stay consistent” she added. That same consistency—expressed through her active participation in forums, events, and strategic initiatives—is behind the growing recognition of ZettaOnline over the past year.
Global Recognition for ZettaOnline
In March, Milena attended the GamingTECH CEE Awards in Prague, where ZettaOnline was honored with the award for *Best Payment Service Provider CEE*. This wasn’t just a trophy on the shelf—it reflected the results of a targeted strategy, strong international partnerships, and ZettaOnline’s growing position as a trusted provider of fintech and payment solutions.
“I’m proud these achievements are happening here and now—with a team that believes in our shared vision and works with true dedication. This is both a personal and professional milestone that shows we’re moving in the right direction.” said Milena Tsankarska.
Leader. Builder. Inspirer.
In a world where everyone talks about innovation and transformation, Milena Tsankarska stands out as a good example of leadership in action. With a steady approach and sharp focus, she continues to drive meaningful results—for both ZettaOnline and the broader business community in Bulgaria.
Looking Ahead
The first half of 2025 has already proven to be a milestone year for Milena and ZettaOnline. With solid recognition now in place, the next chapter involves expanding that momentum—through new initiatives and participation in key international fintech and gaming forums.
And when the direction is right, results are only a matter of consistency.
Contact:
Milena Tsankarska – Chief Commercial and Marketing Officer
[email protected]
NW Tower, 59 G.M. Dimitrov Blvd, 1700 Sofia, Bulgaria
The post A Year of Leadership and Recognition: A Vision that Inspires appeared first on European Gaming Industry News.
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