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Scientific Games Takes Entertainment To The Next Level At G2E 2018
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Scientific Games showcases the most innovative gaming entertainment content, platforms and services including sports betting solutions
Company shortlisted for seven Global Gaming Awards
Scientific Games Corporation will create a dynamic environment to show its customers how it is evolving entertainment when it comes to casino, lottery, digital and sports betting at the 2018 Global Gaming Expo (“G2E”) October 8-11 in booth #1126 at the Sands Expo in Las Vegas.
“Our team at Scientific Games is evolving entertainment to help our customers compete in a dynamic and rapidly-changing world,” said Barry Cottle, Scientific Games’ President and CEO. “At G2E, we’ll premiere new products that reflect the tech megatrends of our time and showcase the world’s leading sports betting platforms. These products are part of our experiential gaming ecosystem that combines great games that players love, robust data and innovations to provide wagering across all gaming environments.”
When visitors enter the Scientific Games experience at the show, they will be transported to an interactive theater that will connect them with the Company’s experts and get a first-hand look at new games, platforms and systems. They will also see how all of the innovative products and systems work seamlessly together on the floor and create opportunities to play anywhere, anytime.
Scientific Games’ stellar performance and commitment to player-centric content and innovation have resulted in the Company being shortlisted for seven Global Gaming Awards: Land-Based Industry Supplier of the Year, Digital Industry Supplier, Land-Based Product of the Year, Digital Product of the Year and Slot of the Year. Both Cottle and Scientific Games’ Matt Davey were shortlisted for Executive of the Year.
Championing New U.S. Sports Betting Opportunities
Scientific Games is ready to help customers level up with the world’s top sports betting solutions and ignite a fast-to-market, full-stack sports portfolio. Following the Supreme Court’s ruling on PASPA in May, Scientific Games has been uniquely positioned to provide a full service sports betting product suite with unparalleled speed. At G2E, the Company will highlight its innovative roadmap to help get sports betting up and running quickly and set a foundation for continued growth and player engagement in the exploding U.S. market.
G2E is the perfect venue to showcase OpenBet, the industry’s leading sports betting technology. Scientific Games can partner with operators to offer a one-stop sports portfolio, which includes sports betting, retail terminals, portal, mobile betting, sportsbook operations, in-venue, and managed trading services. Scientific Games is completely equipped to offer turnkey services and support customers in growing their business to take advantage of this exciting new gaming entertainment opportunity.
Creating Games Players Love
At the heart of Scientific Games is a drive to create games that players love, and the Company is using that drive to build a state-of-the-art entertainment ecosystem that delivers thrilling content across all gaming verticals from slots to social games, from the casino floor to mobile, and from sports to lottery games and technologies.
Some of the dynamic games and products the Company will share at G2E this year include:
- BOND. JAMES BOND. When it comes to innovation, no series demonstrates Scientific Games’ cutting edge-approach like the JAMES BOND
series. The Company will showcase platforms and innovative game mechanics through new titles that evoke the adrenaline and intrigue synonymous with the most famous British Secret Service agent ever, such as DIE ANOTHER DAY
, GOLDENEYE
and LIVE AND LET DIE
. DIE ANOTHER DAY
is sure to be the talk of G2E as the cabinet uses an illusion technique called Pepper’s ghost to create an exciting show for players.
- The next era of casino gaming will be clear when visitors see the new MONOPOLY Top Hat Roulette
. This twist on this classic theme features a circular construction which creates a thrilling social experience for players.
- The new TwinStar® Wave XL cabinet, which builds on the celebrated ALPHA Pro Wave® legacy, offering a bigger and better player experience. This cabinet showcases a curved, 49-inch, 4k resolution, ultra-high-definition display, generating the kind of graphics only seen in high-end home theatres. Games available on this cabinet include enhanced versions of player favorites such as Dragon Spin Age of Fire
and Cash Wizard
World, in addition to Jin Ji Bao Xi
– Endless Treasure
and Jin Ji Bao Xi – Rising Fortunes®.
- Classic movie fans will love two new games based on iconic movies: MUNCHKINLAND
featuring THE WIZARD OF OZ
showcased on the new, immersive Gamefield 2.0
cabinet; and WILLY WONKA
– LOOMPALAND
starring the OOMPA LOOMPAS of CHARLIE AND THE CHOCOLATE FACTORY
on the popular Gamescape® cabinet.
- The Company will also feature new table games and utilities, such as I Luv Suits Poker
, Vegas Blackjack Fever, and a new version of HIC HOLD’EM POKER
.
- Scientific Games Digital Open Gaming System (OGS) offers more than 2,000 online game titles from the Company’s nine in-house game studios and multiple third-party providers. The OGS portfolio boasts perennial proprietary favorites and world-famous licensed brands.
The Casino of the Future
To bring it all together, Scientific Games is showing its customers how it is evolving entertainment by transforming the traditional casino into a dynamic space that offers unique social experiences, fosters player interaction and creates immersive environments. By imagining how players will experience the casino of the future, Scientific Games is evolving land-based gaming and innovating a connected system from casino to mobile to home.
As the number one provider of gaming systems, Scientific Games will demonstrate its unrivaled cardless, cashless, connected player experience and will also unveil a Table Ecosystem of real-time ratings and table game analytics for superior operational performance. Beyond dynamic games, the Company offers systems that create a better player experience and a more profitable and informed operator. From the iVIEW® 4, which offers cardless loyalty enablement and a cashless wallet to Praxis Analytics®, offering intelligent and predictive data that support marketing, loyalty and customer engagement, Scientific Games will demonstrate how all the products and systems integrate on the gaming floor.
Revolutionary Lottery Games and Technologies
Breakthrough lottery products, backed by trusted, secure Scientific Games technologies, will also be on display at G2E, including the SCiQ® intelligent instant game ecosystem set to revolutionize the lottery retail environment. The Company will also showcase PlayCentral® HD, a self-service lottery experience featuring the breakthrough SG Vision prototype that allows for rapid introduction of new products and technologies. Scientific Games will also show lotteries how to drive retail sales and with a next generation loyalty solution, simulated iLottery demos from the Company’s portfolio of eInstant and eDraw games, and its player-engaging suite of interactive games.
The 007 Gun Logo and related James Bond Trademarks © 1962-2018 Danjaq, LLC and United Artists Corporation. The 007 Gun Logo and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.
Hawaiian Island Creations and HIC are registered trademarks. All © and TMs are licensed and used with permission of Coral Head, Inc. All rights reserved.
MONOPOLY is a trademark of Hasbro. Used with permission. ©2018 Hasbro. All rights reserved.
THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s18) Judy Garland as Dorothy from THE WIZARD OF OZ. (s18)
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © and Warner Bros. Entertainment Inc. (s18)
All ® notices signify marks registered in the United States. © 2018 Scientific Games Corporation. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation (NASDAQ: SGMS) is a world leader in gaming entertainment offering the industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. The Company is #1 in technology-based gaming systems, digital real-money gaming and sports betting platforms, casino table games and utility products and lottery instant games, and a leading provider of games, systems and services for casino, lottery and social gaming. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology.
Forward-Looking Statements
In this press release, Scientific Games makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by words such as “will,” “may,” and “should.” These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Therefore, you should not rely on any of these forward-looking statements as predictions of future events. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including those factors described in our filings with the SEC, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on March 1, 2018 (including under the headings “Forward-Looking Statements” and “Risk Factors”). Forward-looking statements speak only as of the date they are made and, except for Scientific Games’ ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Source: Scientific Games Corporation
Source: Latest News on European Gaming Media Network

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Altenar Steps in as General Sponsor of EEGS 2025
The prestigious Eastern European Gaming Summit (EEGS) is set to welcome Altenar, a prominent sports betting software provider, as a General Sponsor for its 2025 edition. Scheduled for 26th and 27th November at the IEC in Sofia, Bulgaria, this partnership exemplifies Altenar’s unwavering commitment to driving innovation and growth within the gaming and entertainment sectors. This long-standing collaboration has consistently generated mutual benefits and opportunities for both Altenar and the event, as well as for all participants involved.
Altenar continues to deliver top-tier solutions for licensed operators across the globe. From standalone sportsbook offerings to comprehensive turnkey solutions, Altenar combines proven reliability with tailored services to meet diverse client needs.
Since its inception in 2011, Altenar has powered hundreds of online sports betting platforms, while their self-service betting terminals and mobile applications adapt to the evolving demands of operators, leading to a rapidly expanding client portfolio in over 30 countries.
Altenar’s involvement as a sponsor underscores their essential contribution to the overall success of the EEGS, emphasizing a collective dedication to excellence and advancement in the industry. This year’s event promises to be a critical platform for industry leaders, visionaries, and entrepreneurs to discover and discuss the latest trends in gaming, entertainment, and hospitality.
As the foremost conference in the region, the Eastern European Gaming Summit (EEGS) offers an engaging setting for industry pioneers to network, collaborate, and delve into the opportunities shaping the future of gaming and entertainment.
Align your company with this esteemed conference and take advantage of the insights and expertise shared at the event.
Check the available sponsorship options here.
The post Altenar Steps in as General Sponsor of EEGS 2025 appeared first on European Gaming Industry News.
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Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win
The online casino game provider presents a unique iGaming product, setting in motion a Japanese slot lineup that is more than just several similar games united by one name, like their prominent Lucky Jane collection. The four slots will tell four immersive stories and release over four months, with one game launched monthly.
Kicking off the series is Tiger’s Steps Hold and Win, a tale of two ninjas and their wise sensei from the dojo of the Yamashiro village near Mount Fuji on a quest to prevent the shogun from claiming the ancient relics the tiger clan has protected for centuries.
Although the focus is on the story, which promises to only get deeper with each new game, 1spin4win stays true to straightforward mechanics, making sure that the rules are easy to understand from the get-go.
The Bonus action of choice on the 5×3 grid is Hold and Win, which is known for driving anticipation for wins and eliciting powerful emotions. A classic Hold and Win game starts when three or more coins appear on the reels in one spin. These and all other coins in the round remain on the reels throughout the game. Players are presented with three starting respins, which refresh every time a new coin drops. The goal is to fill the reels with as many coins as you can until respins run out.
The Bonus round in Tiger’s Steps Hold and Win offers two Jackpots: Mini at x100 and Mega at x1,000, upping the stakes. To claim the former, players need to find the special Mini Coin, and to grab the other, they need to secure 15 coins.
Olga Bogdanova, the Art Director at 1spin4win, said, “Creating Tiger’s Steps Hold and Win and other slots in the lineup meant that we needed to do thorough historical and cultural research. As a result, you will see more than just elements from Japanese popular culture in these games — you will be completely immersed in the unique locations and invested in the stories of characters from medieval Japan.”
Tiger Steps Hold and Win has already stirred up great interest during its exclusive pre-release on April 1 in such big casinos as Irwin, Gizbo, Jet, Izzi, and Fresh. You can play the demo on 1spin4win’s website.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post Classic provider 1spin4win debuts Japanese slot line with Tiger’s Steps Hold and Win appeared first on European Gaming Industry News.
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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments
Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.
Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.
AI-powered optimization
Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.
With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.
Personalized engagement
Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.
AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.
Crypto betting boom
In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.
Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.
Affiliate tournaments
Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.
This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating. Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.
Join Boomerang Partners and the Golden Boomerang Awards 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments appeared first on European Gaming Industry News.
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