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Dentsu Aegis Network Expands MKTG’s Live Marketing and Content Capabilities Through Acquisition of Branded
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- Branded is an award winning producer of live media events, owners of ‘All That Matters’, ‘It’s a Girl Thing’ festivals, and is YouTube’s Global Partner for YouTube FanFest
- Post-acquisition it will join MKTG to accelerate the network’s entertainment, content and experiential marketing proposition in Asia Pacific
Dentsu Aegis Network announces that it has acquired Branded Ltd (“Branded”), Asia Pacific’s leading producer of live media events. Branded will join lifestyle marketing agency MKTG to scale capabilities in live media events, through the development of new age creative, content and IP ownership in the high growth areas of sport, music, gaming and entertainment.
Established in 2002 with offices in Singapore and Hong Kong, Branded connects businesses, brands, celebrities and fans through large and small scale events. It specialises in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events. Notably, Branded is focused on developing owned intellectual properties, events and content to build and own audiences.
Branded’s core credentials include Co-Producers of YouTube FanFest, owners and producers of ‘It’s A Girl Thing’ and the award winning ‘All That Matters’ – Asia Pacific’s largest entertainment business and consumer festival connecting global industry pace-setters in music, digital, sports, marketing and gaming. In China, Branded produces Sports Connects and Tencent Music Connects.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “With the heavy disruption in the advertising model for brand building, the ability to reach live audiences carries increasing value. As a result, lifestyle and experiential marketing is a strong growth segment in the region. Consumers will always be motivated by great content – sport, music, entertainment. Bringing Branded into our group will provide opportunities for our clients to develop strong marketing platforms from the live arena outwards, and enhance access to great talent.”
Joining the leadership team from Branded is Jasper Donat, Co-founder and CEO of Branded, a 30-year veteran of the media and entertainment industry. Jasper will remain as CEO of Branded, reporting to Sean O’Brien, CEO of MKTG Asia Pacific.
Jasper Donat, CEO of Branded, said: “We are extremely proud and honoured to be joining Dentsu Aegis Network. This is an exciting new chapter in Branded’s amazing 16-year journey. Brands are demanding more powerful and creative live opportunities to meet their consumers face to face. Integrating with MKTG gives Branded access to an immense client network and a genuine opportunity to expand and realise our global ambition as a producer of some of the world’s best known B2B and B2C live media events. I am also thrilled that this enables the development of new skills and career opportunities for the team that matters.”
Branded has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious “Singapore Experience Best Trade Event of the Year” award.
About Dentsu Aegis Network:
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
About MKTG:
MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC.
Source: Latest News on European Gaming Media Network

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ACR POKER’S PUNTA DEL ESTE SATELLITES BRING PLAYERS BACK TO URUGUAY FOR THE ULTIMATE POKER ADVENTURE
Turn $95 into a shot at the $500,000 guaranteed Enjoy Poker Tour Main Event
ACR Poker’s popular Punta del Este Satellites return this month, offering players an incredible opportunity to win a dream poker vacation to the sun-soaked shores of Uruguay for the Enjoy Poker Tour in May.
“Our Punta del Este Satellites are always a hit, offering players a shot at the $500,000 GTD Enjoy Poker Tour Main Event in Uruguay,” said ACR Pro Chris Moneymaker. “With ACR Poker guaranteeing another round of packages, this is the perfect chance for players to turn a small buy-in, or even a free entry, into an unforgettable poker adventure. I can’t wait to see who wins their way there.”
The Punta del Este Satellites are guaranteeing 16 exclusive packages, worth $88,000 total, during ACR Poker’s Beast Tournament. Satellites take place on Sunday, March 9th and 16th at 5:05pm ET, with eight guaranteed packages up for grabs in each. Players can secure their seat for $95 or qualify for free by ranking on the Beast weekly leaderboard.
Each package is valued at $5,500 and includes a $1,650 ticket to the $500,000 GTD Main Event, 10-nights luxury accommodation at the stunning Punta del Este Resort and Casino from May 2nd to 12th, airfare, spending money, and more. With premium poker action, pristine beaches, and top-tier amenities, it’s the perfect mix of competition and relaxation.
From epic battles to career-defining moments, ACR Pros have long been at the heart of the action at the Enjoy Poker Tour in Uruguay. Recent standout performances include ACR Pro Ana Marquez’ victory in the Ladies Event this past February, Chris Moneymaker’s impressive $179,770 win in the $1 million GTD Main Event last August and Jeff Boski’s career-best cash of $154,310 in the $3,300 buy-in High Roller.
ACR Poker has a strong history of sending players to exotic destinations, guaranteeing over 50 packages worth more than $330,000 to Uruguay last year alone. With more guaranteed packages available, players have a golden opportunity to turn a small investment into a poker trip of a lifetime just like online qualifier Daniel Fantoli from Hungary, who won his way to the Enjoy Poker Tour last month.
To stay updated on upcoming tournaments, including the Punta del Este Satellites, and add them to your calendar, check out ACR Poker’s schedule.
For more information on the Punta del Este Satellites, visit ACRPoker.eu.
The post ACR POKER’S PUNTA DEL ESTE SATELLITES BRING PLAYERS BACK TO URUGUAY FOR THE ULTIMATE POKER ADVENTURE appeared first on European Gaming Industry News.
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MONTECARLO CASINO IN MEXICO ENHANCES ITS ENTERTAINMENT OFFERINGS WITH CONCEPT
Mazatlán’s MonteCarlo Casino has enhanced its entertainment offerings with the arrival of Zitro’s innovative CONCEPT cabinets, brought in partnership with Grupo Euromex.
The striking new CONCEPT line stands out for its presence, carefully designed ergonomics and comfort, and multimedia features, including an impressive light show synchronized with gameplay, capturing attention to the casino floor. The spacious ScreenDeck provides unparalleled player comfort, transforming the gaming experience with larger screens, active touchscreen game integration, and eye-catching animated sequences on the digital topper.
Players can also enjoy the medieval-themed multi-game Legendary Sword. This game features a giant 6×5 reel and special features like “Honor,” which multiplies winnings; “Glory,” which awards extra spins; and “Magic Sword,” which doubles prizes in its column.
Alberto Charlan, CFO of Grupo Euromex, was pleased with the addition of the innovative CONCEPT cabinet line, highlighting: “CONCEPT, with its advanced technology and ergonomic design, offers an immersive and one-of-a-kind gaming experience that will further enhance our customers’ preference for Zitro.”
For his part, Johnny Viveiros Ortiz, founder of Zitro, said: “We are delighted that MonteCarlo Casino has chosen our CONCEPT cabinets to offer a unique gaming experience in the industry, and we are proud to continue this successful path, together with Grupo Euromex, raising the entertainment offer for players in Mazatlán.”
The post MONTECARLO CASINO IN MEXICO ENHANCES ITS ENTERTAINMENT OFFERINGS WITH CONCEPT appeared first on European Gaming Industry News.
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Infinix GT PowerPlay Returns with Season 2, Bringing India’s Aspiring Gamers into the Spotlight
With a grand prize of ₹1 lakh, Infinix GT PowerPlay Season 2 kicks off for up-and-coming gamers
Infinix, a new-age tech brand known for its smartphones and laptops. Infinix, a leading tech brand, has announced the return of the GT PowerPlay Esports Tournament – Season 2, one of India’s largest open-entry BGMI (Battlegrounds Mobile India) competitions. With a ₹1 lakh prize pool and participation from over 1,000 teams, the tournament aims to strengthen India’s grassroots e-sports ecosystem by providing a platform for emerging talent. This multi-stage tournament received a strong response in its debut season, with 5000+ participants and top gaming influencers like Smitha Plays, Gigga, Lapid, Mastizone Gaming, and Mayur Gaming joining the action.
The GT PowerPlay Esports Tournament – Season 2 will be managed by Glazer Games,overseeing logistics and fair play to ensure a seamless competitive experience for players and spectators. With this event, Infinix continues to invest in India’s growing gaming ecosystem, providing a platform for emerging talent while reinforcing its presence in the gaming market.
Anish Kapoor, CEO at Infinix India, says, “Mobile gaming is at the heart of digital entertainment today, and Infinix is proud to support aspiring gamers with cutting-edge technology and opportunities that bring them closer to their dreams. With a robust gaming ecosystem at Infinix India—including devices like the GT 20 Pro and GT Book—and initiatives like GT PowerPlay, we’re strengthening our commitment to India’s gaming community by providing a platform for emerging players to showcase their skills, compete at the highest level, and engage with the growing esports ecosystem.”
Unlike many esports tournaments focusing on professional teams, GT PowerPlay Season 2 is designed exclusively for new players, eliminating rank or prior experience restrictions to ensure wider accessibility. This year, the tournament will see teams progressing through multiple stages, including qualifiers, playoffs, and finals, with matches being streamed live to a growing audience of mobile gaming enthusiasts. Community engagement will be a key focus, with Infinix activating its Discord and XClub platform for live discussions, behind-the-scenes content, and direct interactions between participants, gaming influencers, and analysts.
The event is expected to attract thousands of participants and viewers, building on the high engagement levels from the first edition. Infinix’s Discord community, which currently has over 29,000 members, will serve as a hub for tournament updates, strategy discussions, and real-time audience interactions. Gaming influencers and content creators will be involved in match analysis and community engagement, further amplifying the tournament’s reach.
The return of GT PowerPlay highlights the increasing prominence of mobile esports in India, particularly for the up-and-coming players. With BGMI’s stronghold in the Indian gaming market, tournaments like this serve as a launchpad for players who aspire to enter the professional gaming scene. As competitive gaming continues to evolve in India, GT PowerPlay Season 2 is set to become a key event in the country’s growing esports calendar.
Key Dates:
● 5th March: Registrations open
● 11th March: Registrations Close
● 17th February: Influencer Round
● 18th February: Finale Day 1
● 19th February: Finale Day 2
The post Infinix GT PowerPlay Returns with Season 2, Bringing India’s Aspiring Gamers into the Spotlight appeared first on European Gaming Industry News.
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