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Dentsu Aegis Network Expands MKTG’s Live Marketing and Content Capabilities Through Acquisition of Branded
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- Branded is an award winning producer of live media events, owners of ‘All That Matters’, ‘It’s a Girl Thing’ festivals, and is YouTube’s Global Partner for YouTube FanFest
- Post-acquisition it will join MKTG to accelerate the network’s entertainment, content and experiential marketing proposition in Asia Pacific
Dentsu Aegis Network announces that it has acquired Branded Ltd (“Branded”), Asia Pacific’s leading producer of live media events. Branded will join lifestyle marketing agency MKTG to scale capabilities in live media events, through the development of new age creative, content and IP ownership in the high growth areas of sport, music, gaming and entertainment.
Established in 2002 with offices in Singapore and Hong Kong, Branded connects businesses, brands, celebrities and fans through large and small scale events. It specialises in the conceptualisation, programming, organisation, and production of dynamic conferences, live music festivals, educational academies, and fan events. Notably, Branded is focused on developing owned intellectual properties, events and content to build and own audiences.
Branded’s core credentials include Co-Producers of YouTube FanFest, owners and producers of ‘It’s A Girl Thing’ and the award winning ‘All That Matters’ – Asia Pacific’s largest entertainment business and consumer festival connecting global industry pace-setters in music, digital, sports, marketing and gaming. In China, Branded produces Sports Connects and Tencent Music Connects.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “With the heavy disruption in the advertising model for brand building, the ability to reach live audiences carries increasing value. As a result, lifestyle and experiential marketing is a strong growth segment in the region. Consumers will always be motivated by great content – sport, music, entertainment. Bringing Branded into our group will provide opportunities for our clients to develop strong marketing platforms from the live arena outwards, and enhance access to great talent.”
Joining the leadership team from Branded is Jasper Donat, Co-founder and CEO of Branded, a 30-year veteran of the media and entertainment industry. Jasper will remain as CEO of Branded, reporting to Sean O’Brien, CEO of MKTG Asia Pacific.
Jasper Donat, CEO of Branded, said: “We are extremely proud and honoured to be joining Dentsu Aegis Network. This is an exciting new chapter in Branded’s amazing 16-year journey. Brands are demanding more powerful and creative live opportunities to meet their consumers face to face. Integrating with MKTG gives Branded access to an immense client network and a genuine opportunity to expand and realise our global ambition as a producer of some of the world’s best known B2B and B2C live media events. I am also thrilled that this enables the development of new skills and career opportunities for the team that matters.”
Branded has been recognised as a “Top 10 Event Marketing Agency” by Marketing Magazine and is a two-time winner of the prestigious “Singapore Experience Best Trade Event of the Year” award.
About Dentsu Aegis Network:
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.
About MKTG:
MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC.
Source: Latest News on European Gaming Media Network
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DigiPlus Interactive Corp., the Philippines’ premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a landmark partnership with Philippine First Insurance Co. Inc. (PhilFirst), the country’s first domestic insurance company. Together, they have introduced the Philippines’ first-ever surety bond programme for online gaming players – setting a new benchmark in player protection. The programme takes effect immediately.
For players, this means more peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to date and they continue to play within the platform’s guidelines. Whether it’s a casual gamer or a loyal fan celebrating a big win, they can enjoy BingoPlus, ArenaPlus and GameZone knowing their wallets and balances are even better protected.
Through this initiative, eligible players benefit from an added financial safeguard. The surety bond protects player balances of up to ₱1 million per player, without requiring customers to purchase a separate policy.
“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus and GameZone, knowing that their funds are safeguarded,” said DigiPlus Chairman Eusebio H. Tanco.
How does the DigiPlus surety bond work?
Eligibility: Players must be eKYC-verified, have made at least one successful deposit, and be in good standing within the platform’s guidelines.
Coverage: The surety bond safeguards player wallets and balances up to ₱1 million per player.
Activation: Protection is in place immediately and applies automatically for all eligible players across BingoPlus, ArenaPlus and GameZone.
This latest measure strengthens DigiPlus’ commitment to reliable customer service and protection, adding the surety bond to its 24/7 customer support and 130+ physical BingoPlus stores nationwide, which already serve as convenient and trusted outlets for players.
With the addition of the surety bond, DigiPlus continues to raise industry standards – delivering not only engaging and innovative gaming offerings but also a stronger guarantee of trust, security and peace of mind for its customers.
The post DigiPlus Announces Partnership with PhilFirst appeared first on European Gaming Industry News.
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Gamban is now available in Japanese, making it easier for Japanese speakers to access the blocking software and take steps towards a life free from gambling harm.
“With the help of designers based in Tokyo, we’ve created a dedicated website built to feel familiar for people in Japan. By tailoring the experience this way, we have made it easier for more users to navigate the website, understand Gamban and take their first step towards recovery,” the Company said.
“While Gamban was created to block gambling sites, we also want to provide as many people as possible with the right information, in the right language, at the right time.
“This update is part of our continuous aspiration to make Gamban accessible to as many people as possible, wherever they are and whatever language they speak. By offering Gamban in Japanese, we aim to remove barriers for those who may otherwise struggle to find the right tools to help them quit online gambling.”
Matt Zarb-Cousin, co-founder of Gamban, said: “We are committed to not only translating but also localising Gamban so it looks and feels familiar to people, wherever they might be. Our mission is not only to make blocking software as good as it can be, but also as accessible as possible.”
The Company added: “We’ve been fortunate to receive input and support from Japanese organisations such as The Society Concerned About Gambling Addiction, helping us ensure the translation is accurate, accessible, and culturally appropriate for users in Japan.”
The post Gamban Now Available in Japanese appeared first on European Gaming Industry News.
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HIPTHER, the pioneering events organizer that first put the Baltics on the map for premium networking and learning in the iGaming and tech industries, is proud to announce the launch of HIPTHER Baltics: a new, expanded event format bringing three flagship conferences per year across Vilnius, Riga, and Tallinn.
Since 2018, HIPTHER has been at the forefront of industry development in the region with the event that became known as MARE BALTICUM Gaming & TECH Summit, rotating annually between the Baltic capitals. Now, as part of the events’ major rebranding and expansion, the Baltics receive dedicated focus through HIPTHER Baltics, offering professionals more opportunities than ever to connect, learn, and grow.
In 2026, HIPTHER Baltics will host three specialized events:
- HIPTHER Baltics: Vilnius – iGaming Regulation & Fintech Integration
21 April 2026 | Hilton Garden Inn Vilnius City Centre - HIPTHER Baltics: Riga – Cross-Border Compliance & Player Protection, Baltic Gaming Awards
12 May 2026 | Grand Hotel Kempinski Riga - HIPTHER Baltics: Tallinn – Digital Governance & Startup Innovation & Nordic Focus
2 June 2026 | Hilton Tallinn Park
Each conference will deliver premium learning and networking opportunities for stakeholders across iGaming, fintech, blockchain, AI, cybersecurity, and emerging tech sectors. Attendees can look forward to insightful panel discussions, interactive sessions, and unrivaled opportunities to build lasting connections.
Adding to the experience, each event will include:
- Day 0 Welcome Drinks – a relaxed pre-conference gathering to spark early connections.
- Closing Networking Party – a vibrant celebration designed to strengthen business relationships and collaborations.
- HIPTHER Academy – Launched in 2024, HIPTHER Academy is a structured learning platform embedded within conferences, empowering professionals with in-demand skills and recognized certifications in iGaming and Tech.
Zoltan Tündik, Co-Founder & Head of Business at HIPTHER, stated about HIPTHER Baltics 2026: “Transforming MARE BALTICUM into HIPTHER Baltics marks a huge evolution in how we serve the iGaming and tech ecosystems of the region. By expanding from one annual summit to three flagship events, we’re able to provide more tailored, jurisdiction-specific experiences that dive deeper into the most pressing topics, while continuing to foster the premium networking and knowledge-sharing our community expects”.
With HIPTHER Baltics, the future of iGaming and tech collaboration in the region is brighter than ever!
Learn more about HIPTHER Baltics & Get SUPER Early Bird Tickets Until 31 October 2025!
The post HIPTHER Baltics 2026: Powering iGaming & Tech Connections Through 3 Premier Events appeared first on European Gaming Industry News.
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