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One of the iGaming Industry’s Strongest Brands – Mr Green – Turns Ten

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Ten years ago, one of the European iGaming industry’s strongest brand was created; Mr Green. It’s an example of a successful, Swedish entrepreneurship within the digital industry.

Customer surveys show that Mr Green is one of the most well-known brands among European iGaming players. Mr Green is the fifth most well-known brand in Sweden and in Austria the third most well-known. In Finland, he has a top-three position and in Norway Mr Green is ranked as number four. In Germany, Mr Green is the most well-known brand among casino players.

The creation of the brand was a coincidence. The founders – three Swedish IT-entrepreneurs – were looking for a powerful name of their new gaming site that would be associated with responsible gaming. Mr Green was one of the first sites that gave the players the opportunity to set limits and ever since the foundation Green Gaming has been a core of the business strategy. Last year, Mr Green launched its unique Green gaming tool which provides the customers with deeper insights into their gaming and risk behaviors.

“Green Gaming is part of our DNA,” says Per Norman, CEO of MRG. The brand recognition of Mr Green is amazing, and it is fantastic to see how many that relates him to entertainment and iGaming.

At the very beginning, Mr Green only offered casino games. Today, the site offers Sportsbook as well as tournaments and number games.

However, in the internal hierarchy, Mr Green has got to move down one step to make room for more brands. After three acquisitions the management took the decision to change the name of the Group from Mr Green to MRG to reflect the fact that the Group now holds more brands.

“Mr Green is of course still our flagship,” continues Per Norman. “We are now working with two global brands in parallel – Mr Green and Redbet, which we bought in the beginning of the year from the Bonnier Group.”

MRG is today a fast-growing iGaming Group with 187,000 customers in thirteen markets. In the second quarter revenues increased by 43.4 per cent and the Group has guided on a growth of at least 40 per cent for 2018 with an EBITDA margin of about 15 per cent. MRG is still what is was at its foundation ten years ago; an innovative, digital fast-growing Group.

 

MRG is a fast-growing, innovative iGaming Group with operations in 13 markets. MRG offers a superior experience in a Green Gaming environment. MRG was founded in 2007 and operates the iGaming sites Mr Green, Redbet, 11.lv, Winning Room, Bertil, MamaMiaBingo, BingoSjov and BingoSlottet. The Group had a turnover of SEK 1,192.0 million in 2017 and has over 300 employees. MRG has gaming licenses in Denmark, Italy, Latvia, Malta, the UK, and Sportsbook license in Ireland. MRG is listed on Nasdaq Stockholm in the Mid Cap segment under the name Mr Green & Co AB (ticker MRG).


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements

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SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.

The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.

“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.

Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.

One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.

During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.

SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.

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Casino Guru and Mindway AI advance RG self-test game in time for SGW24

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Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.

The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.

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Expert comment: Safer Gambling Week 2024

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Safer Gambling Week commentary

As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.

As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.

We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.

– Andrew Lee, COO, QiH Group

Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.

It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.

– Nick Arron, Lead Solicitor, Poppleston Allen

The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.

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