Latest News

IGT at G2E 2018: “Your Best Bet”

Published

7 years ago

October 1, 2018

IGT at G2E 2018: "Your Best Bet" Reading Time: 5 minutes

– Company highlights position as leading U.S. B2B Sports Betting solutions provider
– Expands Wheel of Fortune® portfolio to include new TRUE 4D and MegaTower games; demonstrates depth and breadth of multi-level progressive portfolio on CrystalCurve cabinet
– Bolsters core portfolio with new Proven Performer titles, high-denomination mechanical reel games; debuts IncrediBell! video tournament solution
– Continues video poker and keno leadership with new content on multiple cabinets
– Presents M5 next-generation media management system, and range of mobile systems solutions for land-based casinos

International Game Technology PLC (“IGT”) (NYSE: IGT) today announces the products and solutions that the Company will showcase under the theme “Your Best Bet” at the Global Gaming Expo (G2E), Oct. 9-11 in Las Vegas, Nev. With the trade show’s largest booth, IGT will display hundreds of innovations for land-based and digital gaming, and demonstrate how its solutions can help IGT customers capture the market opportunities of today and the future, including those within the rapidly evolving U.S. sports betting market.

“The abundance of opportunity for our customers in the nascent U.S. sports betting and digital gaming markets provides IGT with an exciting opportunity at G2E to demonstrate how we can leverage our leading PlayShot B2B sports betting platform and the full capabilities of our PlayDigital organization to benefit casino and lottery operators,” said Renato Ascoli, IGT CEO North America. “As our G2E theme ‘Your Best Bet’ reinforces, IGT will showcase a range of games, cabinets and systems that our customers can place on their floors with confidence, knowing that we prioritize performance and extensive roadmap development across our entire product and solutions portfolio.”

IGT gaming innovations within IGT’s booth 3659 will include:

IGT PlayDigital organization and the market-proven PlayShot sports betting solution: IGT will highlight the versatility of its PlayDigital organization and “go digital” portfolio that enables anywhere, anytime gaming. Center stage will be IGT’s PlayShot sports betting solution, the leading U.S. B2B sports betting platform. Already deployed in multiple states and the sports betting platform of choice of some of the world’s largest casino operators, IGT PlayShot sports betting technology is a fully capable “plug and play” technology that offers land-based retail, on-premise and state-wide digital delivery options. Leveraging its experience as a global sports betting provider, IGT will introduce its PlayShot QuickBet sports betting kiosk, a user-friendly and modern, walk-up sports betting option. The Company will also debut the CrystalBetting Terminal – a slot machine-inspired hardware that applies IGT’s pedigree in land-based casinos to give players an immersive and comfortable way of enjoying the full range of in-play and pre-match wagering, live video and more.

Premium games that excite on attention-grabbing hardware: G2E attendees will be chanting “C’Mon Big Money!” as they tour IGT’s premium G2E portfolio and are greeted by the evolution of Wheel of Fortune Slots. IGT will feature two new Wheel of Fortune 4D games – Wheel of Fortune 4D Featuring Vanna White and Wheel of Fortune 4D More Money, along with new games Wheel of Fortune Triple Red Hot 7s for the top-performing MegaTower cabinet. New mega-sized game Megabucks^® Double Diamond^® Deluxe on the S3000^® XL cabinet will advance IGT’s momentum in the large-format space, while IGT’s TRUE 4D title American Gods 4D will entertain players with its vibrant, multi-sensory gaming experience that captures the spirit of the namesake TV fantasy drama. The Company will demonstrate the depth and breadth of its multi-level progressive library for the CrystalCurve cabinet by showing new base games for its expansive library of multi-level progressive games on the CrystalCurve cabinet such as the Fort Knox^®, Fortune Gong, Golden Goddess^® and Jurassic Park Trilogy games.

Proven core content on compelling hardware: The Company’s core portfolio will be anchored by a large library of core video games that excelled in the IGT test bank program and achieved Proven Performer status. On the CrystalCurve cabinet, IGT will showcase titles such as the Fortune Coin and Coin O Mania games, along with additional newly minted Proven Performer titles. Making its G2E debut, IGT’s CrystalDual^® 27 cabinet will feature a range of top-performing games such as Scarab and Solar Disc, and new innovative games such as Wild Pirates^® and Lucky Buddah. IGT will demonstrate the versatility of the CrystalDual 27 cabinet by unveiling a new video TournXtreme^® product, IncrediBell! and hosting spirited slot tournaments throughout the three-day event.

In the stepper space, IGT will feature titles on the S3000 cabinet such as the Red White and Blue^® Drumroll game – one of many titles that incorporates classic features such as prominently displayed pay tables, iconic sounds, and retro-style jackpot meters. The Company is also increasing its focus on the high-denomination space, which will be evident with titles such as Pinball^® Gold and Double Double Gold on the S3000 cabinet.

New video poker and keno content with market-leading brands and mechanics: As the market leader in video poker, IGT will continue to set the industry standard for excellence through new video poker and keno content. The Company will reveal a new version of the most popular video poker title of all time with Game King^®. The content bundle incorporates roulette and new game concepts based on some of IGT’s most successful slot titles such as the Da Vinci Diamonds^®Keno game. IGT will also showcase the evolution of its Wheel Poker^® game series with the Asian-themed Lucky 8’s Wheel Poker game. The new Ultimate X Keno^® and Super Times Pay^® Keno game titles build on IGT’s winning poker brands to introduce a new keno experience.

Systems solutions that differentiate loyalty programs and enable agile operations: G2E attendees can experience the evolution of in-display media management through IGT’s M5 systems solution. Built with HTML-5, the IGT Advantage^® system add-on places a range of conveniences such as personalized promotions, beverage ordering and exciting bonuses at the players’ fingertips within a slot game’s service window. The M5 solution enables operators to create content once and deploy it across multiple channels with a consistent user experience. Mobile innovations such as Mobile Intelligent Offer (MIO) and Cardless Connect technology will demonstrate how mobile devices can enhance the player experience.

Other product highlights within IGT’s booth will include:

IGT Dynasty Electronic Table Games (ETG) and content. G2E will be the world debut of IGT’s automated Triple Zero Auto Roulette game, and also a platform for the Company to highlight its new RNG baccarat interface, along with its expanded options for baccarat and blackjack side bets. IGT will also showcase its new signage options for Dynasty ETG terminals.
Chill Gaming’s dynamic game concept Bloomtopia, and the chance-skill hybrid game Fortunes of the Brave^® that reward players with monetary and non-monetary rewards.
New games for the CrystalDual^® + Stepper cabinet such as the Alfred Hitchcock – Master of Suspense, and Temple of Treasure Triple Gold^® games.
An expanded Class II portfolio that includes migrations of Class III video Proven Performer titles such as the Solar Disc and Mistress of Egypt games.
The CDS-compatible Triple Fortune Dragon^® game on the CrystalCurve cabinet.
The Company’s marquee Video Lottery Terminals Quasar^®VLT and CrystalDual 27 VLT, as well as market-specific content including the Shield Maiden and The Wild Life^® Extreme games.
Features of the Intelligen System including mobile device integration with Mobile Advanced Business Intelligence.

About IGT:
IGT (NYSE:IGT) is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees. For more information, please visit www.igt.com.

Source: IGT

Source: Latest News on European Gaming Media Network

Related Topics:gambling industry in Europe

George Miller

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Prague Gaming & TECH Summit 2025 (25-26 March)

Click to comment

You must be logged in to post a comment Login

You must be logged in to post a comment.

Latest News

Spinmatic launches Pinky Plinko Deluxe

Published

5 hours ago

July 16, 2025

George Miller

Reading Time: 2 minutes

Following the success of its original release, Spinmatic’s Pinky Plinko returns with a beautifully reimagined Deluxe edition. The innovative B2B provider elevates the beloved game with refined mechanics, enhanced visuals and immersive sound design for a high-performing addition to any operator’s content portfolio.

Set during a mythical Japanese matsuri – a spirited festival where the human and spirit worlds briefly collide – the game invites players to join Pinky, a cheerful half-human, half-cat spirit, on a joyful journey through lantern-lit streets and supernatural surprises.

The core mechanic of the game remains the classic Plinko format, but the Deluxe version introduces a completely reworked Hold & Drop system. Players can now choose to release 1, 5, 10, 25, 50 or 100 balls at once, with each drop visualised through a fluid, lottery-style counter that enhances anticipation and immersion.
This new edition also offers a more visual and accessible approach to risk levels. The game now makes it easier for players to read the volatility of each session at a glance.

One of the most exciting additions is the introduction of Prize Multipliers – magical glowing bands that appear on the board and double the value of any ball that lands within them. These appear in one zone in the 8-line mode and two zones in the 16-line setup. Each winning drop is accompanied by bespoke visual and audio effects that scale with the prize’s value, creating a celebratory atmosphere that mirrors the game’s festive theme.

To support long-term engagement, a live results tracker has been integrated into the interface, sitting discreetly in the top-left corner. This feature allows players to monitor their recent outcomes and keep track of lucky streaks without disrupting the rhythm of play.

Beyond mechanics, Pinky Plinko Deluxe delivers a complete sensory upgrade. The background art and game board have been redesigned with intricate detail, enhancing the depth and richness of the game’s world. Every element has been refined to evoke the spirit of the festival and elevate the player experience.

The sound design also adapts dynamically, with subtle sparkles for small wins and full-scale fireworks when larger prizes are secured.
The result is an atmospheric and polished experience designed to delight players and perform strongly across a wide range of markets.

The post Spinmatic launches Pinky Plinko Deluxe appeared first on European Gaming Industry News.

Latest News

Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership

Published

5 hours ago

July 16, 2025

George Miller

Reading Time: 3 minutes

Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.

Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.

During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:

+194% growth in sports traffic across Boomerang’s affiliate ecosystem
+81% increase in audience interest in sports
+23% boost in Boomerang brand loyalty
30+ exclusive partner campaigns were powered
1,000+ media mentions with a total global reach of 320M+
1M+ impressions on Boomerang’s platforms from AC Milan-related content

The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:

Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
Over 500 merchandising items were donated to guests and brand partners.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”

Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.

For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.

Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.

Latest News

InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

Published

7 hours ago

July 16, 2025

George Miller

Reading Time: 2 minutes

InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of Empires, Tribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

Merge items: Strategically combine items to create new and higher-value objects
Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.