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Betinvest sets its sights on US expansion at G2E

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Following its continued focus on enhancing representation in North America, Betinvest has confirmed it will be using its presence at this year’s G2E Las Vegas exhibition to drive it’s established sports betting positioning across the United States building towards their ultimate goal of a full-service office in the country.

Described by Valentyn Kyrylenko, VP of Business Development at Betinvest, as a “dedicated strategy to develop our internationally renowned technologies, solutions and services within the US”, Betinvest is set to make a strong impact in Las Vegas with a number of special commercial offers and promotions tailored specifically to the new sports betting landscape. Kyrylenko explained: “North America is a hugely significant region for Betinvest in terms of our current growth across the world and G2E is set to play a big part. We already have active representation in the US in the locations where sports betting is currently legal but we want to use our expertise and established credentials to help drive the sector forward following the Supreme Court’s decision earlier this year.”

Betinvest, which has over 19 years experience providing advanced digital solutions for the sports betting industry, has confirmed it will deliver unique discounts, cost-free connections and a pricing structure optimized to new clients when it exhibits in Las Vegas this October. “We want to increase our visibility with North American partners,” he continued. “In order to do this and highlight our commitment to the region, we’re coming to G2E loaded with special commercial offers and promotional conditions for cooperation as part of a dedicated strategy to develop our internationally renowned technologies, solutions and services within the US.

Betinvest’s aim is to grow our company’s network and enhance our ability to push technological trends in the region alongside opening a full-service office, which we hope to be able to give you more detailed information on following the event.”
Sports Betting is not the only focus for Betinvest in the US territory as Kyrylenko also hinted that the company will promote its Artificial Intelligence solutions as part of its global development from trade shows over the coming months. He said: “Betinvest is betting on machine learning and AI as the next major step for the iGaming industry. As a company we have already implemented some elements of machine learning to our CRM and although this only represents our first steps into the technology we are making a substantial commitment to the technology and hoping to develop at a rate which suits our tech and our clients. The Betinvest team will be on hand at our upcoming shows to discuss the potential of AI and how self learning algorithms and new data trends will revolutionize the iGaming sector and could transform their businesses in the near future.”

He concluded: “In addition to North America, Betinvest will also be focusing on promoting our Sports Betting expertise and iGaming solutions to the Asian and African markets. Exhibiting at large-scale events in these regions, such as G2E, ICE Africa, SiGMA and ICE London, allow us direct access to provide visitors with new opportunities and continue the development of these expanding sectors internationally. We look forward to meeting our current business partners across the globe as well as new clients in these exciting territories at these events leading into 2019.”

Betinvest will be exhibiting at Booth 4618 at G2E Las Vegas. For more information on how Betinvest can help you discover hidden values in your customers at upcoming events, contact Valentyn Kyrylenko, [email protected], +38 067 444 76 31.


Source: Latest News on European Gaming Media Network

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GR8 Tech Champions Every Round at SBC Summit

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GR8 Tech landed heavyweight wins on all fronts at SBC Summit 2025, taking home the prestigious Platform Provider of the Year award and drawing record-breaking crowds with its Heavyweight Club activation with Ready to Fight, which brought undisputed world champion Oleksandr Usyk to the summit floor.

Heavyweight Presence: Super Stage Panel and iGaming Influencers at GR8 Tech Booth

On the Super Stage, GR8 Tech and Ready to Fight held “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” panel discussion. Oleksandr Usyk opened up about discipline and trust in his team, while Kyrylo Korobka, Executive Director at Ready to Fight, emphasized the importance of data-driven preparation. Yevhen Krazhan, CSO at GR8 Tech, showed how the same principles apply to iGaming, where platforms must perform flawlessly under pressure.

“Whether it’s preparing for a championship fight or building an iGaming platform, excellence comes from systematic discipline, not just talent,” Yevhen Krazhan, CSO at GR8 Tech, said during the discussion.

Following the panel discussion, the punch machine challenge at GR8 Tech’s stand brought together influential industry leaders, creating one of the most talked-about activations of the entire Summit.

GR8 Tech’s CEO Oleksandr Feshchenko claimed the top score and Usyk’s signed gloves. However, given GR8 Tech’s partnership with Ready to Fight, the prize was never meant to stay in-house—instead going to the next highest scorer, Rasmus Sojmark, CEO and Founder of SBC Gaming, capturing the core of the Heavyweight Club philosophy: champions create champions.

Usyk’s appearance drew massive attention, driving a fivefold increase in traffic to the GR8 Tech stand—igniting new sales opportunities and sparking a surge of meaningful engagement with prospects and partners.

Platform for Champions: GR8 Tech Named Platform Provider of the Year

GR8 Tech capped off its heavyweight presence at SBC Summit 2025 by being named “Platform Provider of the Year” at the SBC Awards ceremony.

This prestigious recognition confirms what GR8 Tech has built: a true Platform for Champions that provides the unmatched performance, flexibility, and global infrastructure required for operators who refuse to settle for second place. The validation was echoed by exceptional demand and operator interest witnessed throughout the summit, with 200+ meetings demonstrating the industry’s appetite for champion-level solutions.

“The Heavyweight Club is built on performance, not promises. At SBC Summit, we showed that operators with the ambition to lead will find in GR8 Tech a partner that pushes them further, faster, and stronger—and winning Platform Provider of the Year proves it,” Sergey Ghazaryan, CRO at GR8 Tech, summed up.

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post GR8 Tech Champions Every Round at SBC Summit appeared first on European Gaming Industry News.

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VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP

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Virgin Bet has today announced a new partnership with TNT Sports, becoming the sponsor of its exclusive UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season.

Running from September 2025 through May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital, and out-of-home (OOH) platforms. Branding will feature throughout live match coverage and editorial programming on TNT Sports’ linear broadcasts, as well as digital placements and a significant OOH presence in pubs nationwide, bringing Virgin Bet closer to fans wherever they watch the game.

This collaboration unites two brands that share a passion for delivering premium experiences for sports fans. TNT Sports holds a leading position in UK football coverage, showing more than 700 live matches per season across all competitions including all 342 UEFA Europa and Conference League games exclusively live on its linear channels and discovery+, the UK’s fastest-growing streaming platform.

The deal represents a major milestone for Virgin Bet, marking its first significant step into football as part of a broader UK sports sponsorship strategy. With a comprehensive sportsbook offering and a top-rated casino product, Virgin Bet continues to connect with fans across the UK through exciting, relevant partnerships.

Building on its strong foundation in sports sponsorship, including a significant presence in UK horse racing, Virgin Bet’s partnership with TNT Sports underscores its commitment to being at the heart of major sporting moments.

The partnership was brokered by media agency Bicycle London and Sky Media, who facilitated the deal between the two brands.

Dominic Vye, Marketing Director, Virgin Bet, said:

“As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways.

“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.”

“It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”

Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.

“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”

The 2025/26 UEFA Europa League and UEFA Europa Conference League seasons are set to kick off during the week commencing 22 September 2025, with live coverage available exclusively on TNT Sports and streaming on discovery+.

The post VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP appeared first on European Gaming Industry News.

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Blask named Rising Star in Casino Innovation / Software at the SBC Awards

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Blask, the AI-powered analytics ecosystem for iGaming, has won the prestigious Rising Star in Casino Innovation & Software award at the SBC Awards ceremony in Lisbon last Thursday.

“This award recognizes how data and AI are rewriting the rules of iGaming. We’re building a product that helps operators make fast, accurate decisions — from marketing to product strategy. Thank you to the SBC jury, our team, and our customers who push us forward every day,” said Max Tesla, CEO and co-founder of Blask.

The SBC win marks Blask’s fourth award: earlier this year the company received iGB Affiliate Awards 2025 (Best Tech), and in 2024 — SiGMA Asia Startup Pitch and Starlet Awards (Startup of the Year).

The post Blask named Rising Star in Casino Innovation / Software at the SBC Awards appeared first on European Gaming Industry News.

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