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AGS Becomes First Gaming Equipment Supplier to Form Multi-Year Corporate Partnership with Vegas Golden Knights
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Company to Sponsor New ‘Play of the Game’ Feature at Home Games; Partner with Team on Community, Employee Initiatives
PlayAGS, Inc. a leading designer and supplier of electronic gaming machines, table products, and interactive solutions for the global gaming industry, became the first gaming equipment supplier to enter into a multi-year corporate partnership with the Vegas Golden Knights National Hockey League franchise.
AGS will leverage this monumental corporate partnership, which allows AGS to sponsor the all-new “Play of the Game” feature at every Vegas Golden Knights home game on the videoboard, as part of its community outreach and employee engagement programs. The AGS Play of the Game will replay and highlight a key moment from each home game.
Vegas Golden Knights President Kerry Bubolz said, “Adding the fastest-growing gaming equipment supplier to our roster of team partners is a big milestone for our organization and we couldn’t be more thrilled about partnering with AGS. AGS has a renowned corporate culture and expanding global reach, enabling us to connect our brand to their employees and customers in Las Vegas, across the country, and around the world.”
AGS President and Chief Executive Officer David Lopez said, “AGS employees have been huge Golden Knights fans from the team’s inception, and we are excited to take our support and love for this team to another level as corporate partners, working together with the Golden Knights and other corporate partners such as Caesars Entertainment, MGM Resorts, Station Casinos, and The Cosmopolitan of Las Vegas, to name a few, to truly demonstrate our mutual obsession with the game.”
Lopez added, “Like the Las Vegas Golden Knights, we are ‘Vegas-proud’, with our worldwide headquarters in the Las Vegas Valley. And there are other similarities – we are relatively new players in the gaming supplier space and we have certainly been underestimated. Both AGS and the Golden Knights formed strong teams, came together quickly under a set of unique core values, and have never lost sight that winning is all about a cohesive team and character-driven culture.”
AGS will officially launch its Vegas Golden Knights partnership at the Global Gaming Expo (“G2E”) in Las Vegas Oct. 9-11and will host appearances by the Golden Aces and the team mascot Chance the Gila monster, as well as other hockey-themed promotions and events. Additionally, AGS will unveil a Vegas Golden Knights promotional-use slot machine on its large-format Big Red cabinet to further promote and build excitement around the partnership and showcase Vegas Golden Knights-themed roulette signage in its G2E booth No. 1253.
Along with sponsorship of the Play of the Game at all 44 Vegas Golden Knights pre-season, regular-season, and any post-season games, AGS will provide a title-night sponsorship and partner with the team and its ambassadors to promote the sport and the Vegas Golden Knights’ passion for the Las Vegas Valley through the Company’s outreach with not-for-profit community organizations.
About the Vegas Golden Knights
The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were established by founding partners William Foley and his family and the Maloof family. For the latest news and information on the Golden Knights, visit vegasgoldenknights.com. Fans can follow the team on Facebook, Twitter, Instagram, and Snapchat.
About AGS
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, but our customer-centric culture and remarkable growth have helped us branch out to become one of the most all-inclusive commercial gaming suppliers in the world. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino, online real-money gaming solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Visit www.playags.com to learn more.
All® notices signify marks registered in the United States.
Source: AGS
Source: Latest News on European Gaming Media Network
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
Safer Gambling Week commentary
As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.
As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.
We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.
– Andrew Lee, COO, QiH Group
Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.
It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.
– Nick Arron, Lead Solicitor, Poppleston Allen
The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.
SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
Casino Guru and Mindway AI advance RG self-test game in time for SGW24
Expert comment: Safer Gambling Week 2024
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