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2BY2 Gaming partners up with First Look Games
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2BY2 Gaming has become the latest premier video slots developer to sign up to First Look Games, the ground-breaking platform that provides a direct link between game studios and online casino affiliates in order to maximise exposure of their game titles across the web.
2BY2 Gaming joins a growing list of developers, including 1X2 Network, to use the platform to share up-to-date, compliant information and assets for their games with publishers.
Now partnered with First Look Games, 2BY2 Gaming can upload its entire portfolio to the Game Library. This includes game information sheets and marketing assets such as images that affiliates can then download – individually or in bulk – and use to create content for their readers.
The developer has also signed up to First Look Premium, allowing it to upload game information and assets two weeks prior to launch which can then be accessed by a select group of affiliates – giving them a “first look”.
These affiliates can then create content for their websites and other marketing channels which remain hidden until the game officially lands in operator portfolios.
Tom Galanis, founder of First Look Games, said: “We are thrilled by this partnership with 2BY2 Gaming and believe our platform will offer the developer tremendous value”.
“2BY2 Gaming is a well-established and thriving premier game studio which seeds its content through aggregators and will hugely benefit from the direct exposure First Look Games gives them within our publisher network.”
Bob Schuijt, founder of MB Consulting International and the exclusive online distributor of 2BY2 Gaming video slot content, said: “The challenge as a game supplier is that we have little to no control on how and to what extend operators promote our games.
“By directly connecting with the affiliates and their networks, we can finally bridge this gap and have better control to promote our great library of successful video slot games to a larger audience of players globally.
“The participating affiliates gain by having quicker and easier access to all of our game assets to be published as content to their readers, 2BY2 Gaming benefits by having better player exposure to our great games and the operators enjoy more wagering on our games as well.
“We are excited to work with First Look Games and to make this partnership a great success.”
Source: Latest News on European Gaming Media Network
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Aviatrix gains final approval in Spain ahead of launch
The multi-award-winning crash game Aviatrix has received final approval from the Spanish regulator ahead of a full launch in the country.
The approval (homologation) from Spain’s Dirección General de Ordenación del Juego (DGOJ) means that any licensed operator in the country can now integrate Aviatrix, either via an aggregator or directly.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re proud to announce that Aviatrix is ready to take flight in Spain in 2025. This is a market we’ve been watching closely for a long time, and we’ve worked really hard to make sure we can offer our game to operators in the easiest way possible. We look forward to building many great, mutually beneficial partnerships in Spain over the coming months.”
The Aviatrix team will be touching down in Spain in January for ICE Barcelona 2025. To find out more about adding the game to your Spanish-licensed operator, drop by stand 2E30.
Aviatrix has significantly increased its regulator footprint around the world over the last 12 months, gaining licences or certifications in major markets, including Sweden, Italy, the Netherlands, Colombia, Ontario and many more.
The post Aviatrix gains final approval in Spain ahead of launch appeared first on European Gaming Industry News.
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BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP
Booming Games is excited to reveal its new partnership with ChopBet, a premier operator in Africa.
Established in 2024, ChopBet strives to become Africa’s premier sports entertainment provider. With a clear focus on engaging the continent’s youth, the company offers top-notch sports entertainment products, prioritizing trust and exceptional customer service. Booming Games’ partnership highlights ChopBet’s dedication to delivering high-quality content and creating immersive gaming experiences across Africa. ChopBet Players can now experience world-class gaming right from the comfort of their homes.
Solomon Godwin, Head of Africa at Booming Games, said: “We’re delighted to continue our expansion in African markets, and Chopbet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as high-quality, and we believe we can offer real value to African players.”
Mr Eazi, Founder & Chairman at ChopBet, said: “We are excited to partner with Booming Games to bring their world-class gaming experience to ChopBet. Booming Games’ portfolio of games aligns perfectly with our vision of delivering premium gaming experiences to our customers across Africa, and we are confident that this partnership will offer our customers exciting new opportunities to enjoy.”
The post BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP appeared first on European Gaming Industry News.
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PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice
PlayOJO Bingo announced today it has inked a deal to be the official sponsor of ITV1’s live celebrity ice-skating competition Dancing on Ice for its seventeenth series.
The agreement includes significant PlayOJO Bingo brand visibility in the format of idents around the Sunday peak-time show. Hosted by Holly Willoughby and Stephen Mulhern, Dancing on Ice challenges celebrities and their professional ice skater partners to learn and perform ice-skating dance routines in front of a panel of judges and live studio audience.
The new season slid onto UK TV screens on 12th January. Celebrities hoping to achieve skating success this year include Olympic rowing legend Sir Steve Redgrave, Love Island star Chris Taylor, TOWIE’s Dan Edgar and Ferne McCann, former footballer Anton Ferdinand, Coronation Street‘s Sam Aston, EastEnders star Charlie Brooks and Hollyoaks’ Chelsee Healey; as well as former English football player Anton Ferdinand, comedian Josh Jones, Coronation Street’s Sam Aston, and presenter Michaela Strachan.
The deal includes 120 seconds of on-air brand accreditation via sponsorship idents featuring the PlayOJO Bingo ‘Sounds Like OJO Time’ creative platform and the brand’s iconic three-note sonic logo. There will also be 10 seconds of idents around free programme-streaming content on the ITVX website, ITV’s streaming service, and the STV Player website and mobile app.
Meanwhile, PlayOJO Bingo will have the rights to use the Dancing On Ice show logo, design assets and format across its website, app and social channels and in competitions targeting consumers, trade and employees, as well as certain other marketing communications.
Peter Bennett, CMO at PlayOJO said Dancing on Ice and the SkillOnNet-powered PlayOJO are perfect dance partners.
“PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice. It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice.”
The post PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice appeared first on European Gaming Industry News.
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