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2BY2 Gaming partners up with First Look Games
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2BY2 Gaming has become the latest premier video slots developer to sign up to First Look Games, the ground-breaking platform that provides a direct link between game studios and online casino affiliates in order to maximise exposure of their game titles across the web.
2BY2 Gaming joins a growing list of developers, including 1X2 Network, to use the platform to share up-to-date, compliant information and assets for their games with publishers.
Now partnered with First Look Games, 2BY2 Gaming can upload its entire portfolio to the Game Library. This includes game information sheets and marketing assets such as images that affiliates can then download – individually or in bulk – and use to create content for their readers.
The developer has also signed up to First Look Premium, allowing it to upload game information and assets two weeks prior to launch which can then be accessed by a select group of affiliates – giving them a “first look”.
These affiliates can then create content for their websites and other marketing channels which remain hidden until the game officially lands in operator portfolios.
Tom Galanis, founder of First Look Games, said: “We are thrilled by this partnership with 2BY2 Gaming and believe our platform will offer the developer tremendous value”.
“2BY2 Gaming is a well-established and thriving premier game studio which seeds its content through aggregators and will hugely benefit from the direct exposure First Look Games gives them within our publisher network.”
Bob Schuijt, founder of MB Consulting International and the exclusive online distributor of 2BY2 Gaming video slot content, said: “The challenge as a game supplier is that we have little to no control on how and to what extend operators promote our games.
“By directly connecting with the affiliates and their networks, we can finally bridge this gap and have better control to promote our great library of successful video slot games to a larger audience of players globally.
“The participating affiliates gain by having quicker and easier access to all of our game assets to be published as content to their readers, 2BY2 Gaming benefits by having better player exposure to our great games and the operators enjoy more wagering on our games as well.
“We are excited to work with First Look Games and to make this partnership a great success.”
Source: Latest News on European Gaming Media Network
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SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
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Casino Guru and Mindway AI advance RG self-test game in time for SGW24
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
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Expert comment: Safer Gambling Week 2024
Safer Gambling Week commentary
As a company focused on generating high-quality, responsible gambling traffic to our operator partner sites, safer gambling is a daily consideration for QiH Group. We recognise Safer Gambling Week as a valuable opportunity to stay engaged with the broader industry conversations and to hear from the community on responsible gambling.
As affiliates are often an initial touchpoint for customers, our priority is maintaining a safe, compliant environment that benefits our partners and, ultimately, their customers.
We believe in supporting a balanced approach where gambling remains what it should be: safe, enjoyable entertainment.
– Andrew Lee, COO, QiH Group
Being a firm of licensing solicitors, one of our principal roles is helping our clients stay compliant with the Licensing Conditions and Codes of Practice, and the licensing objectives, so responsible gambling is something we focus on every day for clients.
It is important that we raise awareness of safer gambling and signpost the professional help and support services that are available to those who need it – ensuring the millions of people who enjoy gambling responsibly continue to do so in a safe environment.
– Nick Arron, Lead Solicitor, Poppleston Allen
The post Expert comment: Safer Gambling Week 2024 appeared first on European Gaming Industry News.
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