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ManBetX, a Malta-based gaming company, has signed a deal with the Spanish football club behemoth Real Madrid. As per the two-year deal, the company will become the Asian regional sponsorship partner of the European champions.
Real Madrid said the partnership will allow it to connect more with fans in Asia, but the agreement will also benefit ManBetX in Spain.
Earlier this year, ManBetX agreed a deal to become the Asian betting partner of LaLiga, which operates the top two divisions of club football in Spain.
Real Madrid legend Emilio Butragueño, who is director of institutional relations for the club, said: “It’s a great honour for us to link our name to such a highly prestigious international brand leader. This union will further enable us to move closer to our fans in Asia.”
ManBetX is also the main shirt sponsor of English Premier League club Crystal Palace and previously agreed to become an international presenting partner of the Italian Serie A top-tier in Asia.
Real Madrid and rivals Barcelona have also extended sponsorship deals with Tempobet.
Source: ManBetX
Source: Latest News on European Gaming Media Network
