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PlayOJO, a London-based online casino, has announced that it would sponsor two Swedish television and radio shows to enhance its brand presence.
The company is going to sponsor the television crime watch list Efterlyst, along with the popular Vinn Adam’s Pengar (Win Adam’s Money) competition section of the Vakna med NRJ (Wake up with NRJ) radio show.
This decision represents PlayOJO’s ambitious marketing move in Sweden.
Peter Bennett, head of brand marketing at PlayOJO, said Tuesday: “The combination of these sponsorship deals and the launch of our latest TV ad campaign will increase awareness of our positioning and further establish PlayOJO as one of the most popular online casino brands in Sweden.”
“In less than a year, PlayOJO has gone from new market entrant to household name thanks to our aggressive on and offline marketing strategy and the superior experience based around transparancy we offer our players.”
The sponsorship agreements will be further strengthened by PlayOJO, which is powered by SkillOnNet, launching its latest TV ad campaign in the country.
Source: Reviewed-Casinos
Source: Latest News on European Gaming Media Network
