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Perform Group rebrands as DAZN Group
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Business to be consolidated into two brands: DAZN and Perform Content
Perform Group, the digital leader in sports media, announced that it will be called DAZN Group and consolidated into two distinct brands: DAZN and Perform Content. Executive Chairman, John Skipper, said: “We have two enormous growth opportunities but they are distinct from each other. Consequently, we are re-organising to create dedicated management and standalone teams each with a clear and focused agenda and mission. We have an incredible opportunity to exploit significant shifts in sports media to drive great products to sports fans and create a company with ever more influence on the new sports media universe”.
DAZN will be the consumer-facing division, including DAZN itself, the world’s first dedicated live and on-demand sports streaming service, and some of the largest sports websites in the world, such as Goal.com, SportingNews, and Spox.com. The content and traffic of these websites and apps will focus increasingly on acquiring subscribers for and driving traffic to DAZN, as well as serving fans with fantastic sports content. DAZN will also use its combined assets and inventory to create market-leading, innovative packages for advertisers.
DAZN Group will be led by CEO and founder Simon Denyer and he will be joined by a new CFO, Stuart Epstein. Stuart has a 20-year track record at Morgan Stanley and has previously served as CFO for NBC Universal. James Rushton takes on a wider role as Chief Revenue Officer, responsible for all products, revenue, and marketing.
Perform Content will be responsible for the group’s B2B activities – continuing to provide world class sports data, news and video to the world’s leading broadcasters, digital companies and sports books. Perform Content will be given more resources and autonomy to invest in its primary products, such as Opta, Watch & Bet, and RunningBall.
The CEO of Perform Content will continue to be Ross MacEacharn and he will be joined by Ashley Milton as Perform Content Chief Financial Officer.
The two brands will each have their own governance and leadership but report into one board, chaired by John Skipper. DAZN and Perform Content will collaborate closely on a commercial basis. DAZN will use Perform Content data to power its products. Perform Content will continue to leverage and add value to global rights acquired by DAZN.
DAZN Group CEO and founder, Simon Denyer, said: “Perform Group has been one of the defining companies of the sports industry over the last decade. The exceptional growth and execution of DAZN in its first seven markets means we need to focus our efforts around our primary growth engine. Our B2B division continues to grow but now is the time for it to have its own separate identity and investment plan. We are delighted that it will continue to use the Perform name.”
DAZN will remain the main rights holding company for the group including its long-term partnerships with strategic partners such as WTA, FIBA, CONMEBOL, Matchroom Boxing, NFL and EHF.
Sir Leonard Blavatnik’s Access Industries, the privately held group with global investments in multiple sectors, will continue to be the major shareholder of DAZN Group and support the growth of both brands.
Source: Latest News on European Gaming Media Network

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OpenSlots to power new dawn of content creation with AI development platform
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OpenSlots, a new AI creative platform for game development, has made its market debut, designed to empower operators, studios, and developers to build bespoke, high-quality titles faster and more efficiently than ever before.
The first iteration of OpenSlots has been launched for internal use by the team of experienced executives behind content aggregator and slot studio ESA Gaming, with it leveraging artificial intelligence to remove barriers to creativity and game delivery.
Expected for commercial release in mid-2026 the platform will enable non-technical professionals to design, test, and publish fully compliant slot games with intuitive, modular tools, without compromising on graphic quality or gameplay innovation.
Its simple interface will allow for aspiring game creators to input key specifications, such as theme, game type, mechanics, reel matrix, RTP and much more, before generating a game design document, concept art and publishing a game in a game editor for on-the-fly changes.
Customers are then able to gain access to ESA Gaming’s distribution network of more than 160 operators across regulated markets, to ensure rapid deployment to the end user.
With a leadership team bringing a wealth of experience in the sector and a product roadmap set to include more than 20 game types, multilingual support, and 100+ currencies, OpenSlots is poised for rapid global growth.
Thomas Smallwood, CCO at OpenSlots said: “We see OpenSlots as a game changer in the game development space. Our mission is straightforward in that we want to unlock creativity for non-technical professionals and empower operators and studios to create their own content quickly and easily.
“Our platform makes slot creation faster, more efficient, and conducted in an environment where success can be replicated at will. With the addition of the distribution network via ESA Gaming’s Game Aggregation System (GAS), we’re confident that OpenSlots can signal the next phase of game production.”
The post OpenSlots to power new dawn of content creation with AI development platform appeared first on European Gaming Industry News.
Latest News
GR8 Tech Champions Every Round at SBC Summit
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GR8 Tech landed heavyweight wins on all fronts at SBC Summit 2025, taking home the prestigious Platform Provider of the Year award and drawing record-breaking crowds with its Heavyweight Club activation with Ready to Fight, which brought undisputed world champion Oleksandr Usyk to the summit floor.
Heavyweight Presence: Super Stage Panel and iGaming Influencers at GR8 Tech Booth
On the Super Stage, GR8 Tech and Ready to Fight held “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” panel discussion. Oleksandr Usyk opened up about discipline and trust in his team, while Kyrylo Korobka, Executive Director at Ready to Fight, emphasized the importance of data-driven preparation. Yevhen Krazhan, CSO at GR8 Tech, showed how the same principles apply to iGaming, where platforms must perform flawlessly under pressure.
“Whether it’s preparing for a championship fight or building an iGaming platform, excellence comes from systematic discipline, not just talent,” Yevhen Krazhan, CSO at GR8 Tech, said during the discussion.
Following the panel discussion, the punch machine challenge at GR8 Tech’s stand brought together influential industry leaders, creating one of the most talked-about activations of the entire Summit.
GR8 Tech’s CEO Oleksandr Feshchenko claimed the top score and Usyk’s signed gloves. However, given GR8 Tech’s partnership with Ready to Fight, the prize was never meant to stay in-house—instead going to the next highest scorer, Rasmus Sojmark, CEO and Founder of SBC Gaming, capturing the core of the Heavyweight Club philosophy: champions create champions.
Usyk’s appearance drew massive attention, driving a fivefold increase in traffic to the GR8 Tech stand—igniting new sales opportunities and sparking a surge of meaningful engagement with prospects and partners.
Platform for Champions: GR8 Tech Named Platform Provider of the Year
GR8 Tech capped off its heavyweight presence at SBC Summit 2025 by being named “Platform Provider of the Year” at the SBC Awards ceremony.
This prestigious recognition confirms what GR8 Tech has built: a true Platform for Champions that provides the unmatched performance, flexibility, and global infrastructure required for operators who refuse to settle for second place. The validation was echoed by exceptional demand and operator interest witnessed throughout the summit, with 200+ meetings demonstrating the industry’s appetite for champion-level solutions.
“The Heavyweight Club is built on performance, not promises. At SBC Summit, we showed that operators with the ambition to lead will find in GR8 Tech a partner that pushes them further, faster, and stronger—and winning Platform Provider of the Year proves it,” Sergey Ghazaryan, CRO at GR8 Tech, summed up.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post GR8 Tech Champions Every Round at SBC Summit appeared first on European Gaming Industry News.
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VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP
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Virgin Bet has today announced a new partnership with TNT Sports, becoming the sponsor of its exclusive UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season.
Running from September 2025 through May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital, and out-of-home (OOH) platforms. Branding will feature throughout live match coverage and editorial programming on TNT Sports’ linear broadcasts, as well as digital placements and a significant OOH presence in pubs nationwide, bringing Virgin Bet closer to fans wherever they watch the game.
This collaboration unites two brands that share a passion for delivering premium experiences for sports fans. TNT Sports holds a leading position in UK football coverage, showing more than 700 live matches per season across all competitions including all 342 UEFA Europa and Conference League games exclusively live on its linear channels and discovery+, the UK’s fastest-growing streaming platform.
The deal represents a major milestone for Virgin Bet, marking its first significant step into football as part of a broader UK sports sponsorship strategy. With a comprehensive sportsbook offering and a top-rated casino product, Virgin Bet continues to connect with fans across the UK through exciting, relevant partnerships.
Building on its strong foundation in sports sponsorship, including a significant presence in UK horse racing, Virgin Bet’s partnership with TNT Sports underscores its commitment to being at the heart of major sporting moments.
The partnership was brokered by media agency Bicycle London and Sky Media, who facilitated the deal between the two brands.
Dominic Vye, Marketing Director, Virgin Bet, said:
“As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways.
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.”
“It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.
“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”
The 2025/26 UEFA Europa League and UEFA Europa Conference League seasons are set to kick off during the week commencing 22 September 2025, with live coverage available exclusively on TNT Sports and streaming on discovery+.
The post VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP appeared first on European Gaming Industry News.
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