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Omnia Casino integrates Trustly ‘Pay N Play’ for regulating Swedish market
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Compliance-first casino launches unique payments method – instant customer verification, fastest deposit & withdrawals in secure environment
Omnia, the world’s first AI-built and compliance-led online casino, has integrated leading payments provider Trustly’s new ‘Pay N Play’ technology to instantly recognise verified customers, allowing them to deposit and play in seconds, and withdraw funds in less than five minutes.
Omnia is one of only a handful of casino brands to use the innovative payments method in this way, enabling pre-KYC checked Swedish customers to instantly deposit and enjoy Omnia’s casino content using a unique individual bank ID.
Each player in Sweden must first undertake KYC checks with their bank and, once verified, receive a unique bank ID number. This enables Omnia to instantly recognise fully compliant and age-verified players, who simply use their ID to log into the site and deposit in a matter of seconds and withdraw winnings in under 5 minutes – the fastest deposit and withdrawal method available today.
Using Trustly will be the only way for new customers to deposit, ahead of the country’s regulated online gaming market opening in January 2019. As a result, Omnia players in Sweden will be able to deposit, play and withdraw in the most rewarding, secure and responsible environment available on the market.
Founded in December 2017 by several senior gaming executives with a successful track record in launching and running major online and mobile casinos, Omnia’s leadership includes Sam Hobcraft, former Director of Gaming at Betfair and MD-Casino at PokerStars.
Omnia’s mobile-first offering has been built using the latest AI software and tech stack to both reward players and ensure they always play responsibly. Designed to provide constantly responsible gaming functionality with mandatory deposit limits, Omnia’s mission is designed to be the most upfront, clear and simple customer-friendly platform on the market.
Omnia’s core philosophy of creating a first-class, compliance-first gaming experience for all its customers meant that Trustly’s new Pay N Play product aligned perfectly with its brand values.
Sam Hobcraft, Founder of Omnia Casino, said: “We have adopted this method as we firmly see it is as the future of payments and sits squarely with our compliance focus for Omnia.
“Combining Pay N Play with our unique product offering and compliance mindset will provide Swedish customers with a superior product and allow Omnia to become a significant brand as the market regulates in January 2019. Using Trustly’s unique bank ID system the player registration process will become almost non-existent, and we will only need to capture a few details and allow the player to agree to the appropriate T&C’s. This is unique and excellent customer experience.
“The major benefit is that every Omnia player will already be pre-checked, age-verified and compliant, meaning instant access to all of our great games and withdrawals in just five minutes. Very few online casinos are offering this product in this way right now putting us one step ahead in giving our customers the most responsible and rewarding casino experience in the market.”
About Omnia Casino:
Omnia Casino was founded in December 2017 by senior gaming executives with a successful track record in launching and running major online and mobile casinos.
Omnia does things differently. It is a casino built around its customers, for its customers. Using the latest artificial intelligence software and the most advanced technology stack in the industry, it takes a mobile and compliance-first approach, with transparent offers and unique rewards, delivering a highly entertaining, personalised experience with responsible gaming at its core.
Omnia believes customers deserve a superior, more responsible and fun online casino experience.
Source: Latest News on European Gaming Media Network

Latest News
XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH
Expanding Player Reach With Cloud-Enabled Demos And Seamless Gaming Experience Across PC And Mobile Platforms
Xsolla, a leading global video game commerce company, announces updates to Xsolla Cloud Gaming solution. Powered by the new Amazon GameLift Streams on AWS, this solution allows developers to deliver high-quality PC and mobile gaming experiences to players remotely from the cloud in a browser, using a pay-as-you-go monetization model and cloud vendors’ aggregation.
The global cloud gaming market, valued at $6.91 billion in 2024, is projected to grow to $22.01 billion by 2028 at a compound annual growth rate (CAGR) of 33.59%. Xsolla Cloud Gaming is poised to capitalize on this growth, offering developers solutions that enhance accessibility, improve user acquisition, and expand regional reach, leveraging the latest cloud technology and global partnerships.
Unlike traditional cloud gaming platforms, Xsolla Cloud Gaming delivers innovative features designed to meet the evolving needs of developers and players. These updates empower developers to overcome hardware constraints, improve global reach, and create scalable revenue opportunities while enhancing the player experience.
Key updates to Xsolla Cloud Gaming include:
- Play Before You Buy: Gamers can instantly access time-limited demos and/or full games through cloud technology before purchasing. This feature allows publishers to demo their games, sell game keys directly through the cloud streams, and/or continue playing on the cloud, contributing to user acquisition and revenue growth.
- Seamless Compatibility Across Platforms: Dedicated compatibility with mobile browsers, including a virtual gamepad overlay, quickly bringing the PC gaming experience to mobile devices.
- Streamlined Global Launch Processes: Developers can launch games across all territories in just a few hours by selecting the desired region and machine type. The platform handles the rest with optimized architecture and advanced vendor routing to connect players to the most suitable cloud vendors for their needs.
- Global Partnerships: Xsolla Cloud Gaming is now supported by industry leaders, including AWS and Tencent Cloud. With their close partnership and deep integration, we can rapidly troubleshoot and implement new features to enhance the player experience. In addition, we have partnered with Aethir to offer up to $1 million in cloud credits to qualified partners.
Through Xsolla’s cloud gaming developer interface, Publisher Account, developers can further promote their games with rewards such as welcome bonuses for new registrations, free trial play for guest users, 15-minute “Play Before You Buy” trials, and referral bonuses for players. These engagement options create a rewarding and accessible experience for players worldwide.
“Xsolla Cloud Gaming redefines how developers bring their games to players,” said Chris Hewish, Chief Strategy Officer at Xsolla. “Our new features further address key industry challenges, such as hardware limitations, player acquisition, and retention, while providing developers with scalable revenue opportunities with no development effort.”
Developers worldwide are already adopting the Xsolla Cloud Gaming updates.
The Xsolla Cloud Gaming updates are now available for developers and publishers worldwide.
For more information about Xsolla Cloud Gaming, visit: xsolla.pro/rws25cloudg
The post XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH appeared first on European Gaming Industry News.
Latest News
RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts
RG24seven Virtual Training, the industry-leading and free video-based virtual training system for Tribal and commercial gaming employees, and a BMM Innovation Group company, announced today the premiere of TALK 24, a live webinar series.
The first episode of TALK 24 will be co-hosted with Better Change and will feature a discussion highlighting Responsible Gaming training and AI solutions in support of Problem Gambling Awareness Month (PGAM).
The webinar will host special guests:
- Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, and
- Paula Murphy, Head of Business Development at Mindway AI.
Wendy Anderson, Chief Executive Officer of RG24seven, said, “The goal of the TALK 24 webinar is to highlight comprehensive, up-to-date education addressing emerging issues with subject matter experts. We are very pleased to welcome Paula Murphy and Phil Sherwood to speak and share their knowledge on the intersection between Responsible Gaming and AI Technology.”
Anderson added, “Our Responsible Gaming Training is compliance-grade, presented by the top experts in the industry, and available to gaming companies year-round. The first episode of the TALK 24 webinar will serve as a preview to our new course focused on Responsible Gaming and Artificial Intelligence.”
RG24seven and Better Change will host the complimentary webinar on March 13, at 8:30 a.m. Pacific Time.
- The session will be held in a live webinar format and designed to be both engaging and interactive.
- By the end of the 24-minute webinar, attendees will better understand the future of AI in Responsible Gaming, along with best practices, challenges, and ethical considerations.
- Registration for the free webinar is now open. Gaming company executives, managers and other representatives can register at: https://bit.ly/talk24-webinar
Contact [email protected] for more information.
The post RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts appeared first on European Gaming Industry News.
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ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO
Big Bola Casinos reinforces its commitment to innovation and player experience by introducing Zitro’s CONCEPT cabinet line at its SEVEN by Big Bola venue in Santiago de Querétaro. These globally successful cabinets feature the exclusive Magic Lighting system, transforming the gaming floor with a synchronized light show that creates a unique and immersive sensory experience. The expansive Screen Deck provides both comfort and functionality, enhancing the experience for players and staff alike.
Players can also enjoy the medieval-themed Legendary Sword multigame, offering an engaging experience with its large 6×5 reel and exciting features. “Honor” multiplies winnings, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column. Triple Charm Journey adds further excitement with features like “Rise,” which increases wins with each spin; “Collect,” which accumulates Link symbol values; and “Enigma,” which multiplies its value along with select Link symbols on the screen.
Rafael Blanco, Commercial Director of Big Bola, commented, “We’re proud to continue innovating and bringing the best the market has to offer to our customers. Adding the CONCEPT cabinets and these new games underscores our commitment to excellence. The overwhelmingly positive player feedback confirms we’re on the right track.”
Johnny Viveiros Ortiz, Founder of Zitro, added, “We’re very grateful for Big Bola Casinos’ continued trust in our products, especially with this impressive deployment of our CONCEPT cabinet line. It’s a significant investment that’s already delivering excellent results. I’m very pleased with our personal and business relationship, which will undoubtedly continue to be the foundation for many more shared successes.”
The post ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO appeared first on European Gaming Industry News.
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