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eTouchMenu Announces Strategic Partnership with Shift4 Payments
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Customers to Greatly Benefit From the Highest Level of the Combined Companies’ Technology, Service and Security
eTouchMenu
, a wholly owned subsidiary of House Advantage, LLC, has announced a new partnership with Shift4 Payments, the leader in secure payment processing and merchant services, as their strategic provider of secure payment processing solutions for its restaurant, airport, hotel, retail stores, family entertainment operations and casino customers, worldwide. Shift4’s comprehensive payment processing solutions will complement and enhance eTouchMenu focus on improving the guest experience and measurable ROI.
Shift4’s complete payment solution is fully integrated and provides eTouchMenu users with everything they need to process payments and operate their property securely and efficiently. This includes a secure payment gateway, point-to-point encrypted EMV devices, merchant services and more. This all-in-one solution combines each piece of the payment process into a single, all-inclusive program for a superior payment experience for staff and guests alike.
“eTouchMenu provides more agnostic options for brands to select the right combination of equipment, integrations and payment flexibility than any other digital menu technology company in the market,” said Jon C. Wolfe, Chief Executive Officer of eTouchMenu and House Advantage. “Shift4 Payments fits in with the eTouchMenu brand and culture and melds perfectly with our product philosophy of extending the value of existing system investments through new, innovative and fully integrated solutions such as Shift4’s complete payment solution.”
“Our suite of payment security technologies and merchant services are a perfect complement to the features and benefits that eTouchMenu users receive,” said Jared Isaacman, CEO of Shift4 Payments. “Hospitality businesses can now have the industry’s top EMV, tokenization and point-to-point encryption solutions to protect against the damaging effects of a data breach.”
Visit etouchmenu.com for more information on the products and advantages of eTouchMenu.
For additional information about Shift4 Payments and their complete payment solution, visit shift4.com or email [email protected].
To learn more about House Advantage, visit houseadv.com.
About eTouchMenu
:
eTouchMenu is your “always-on” digital menu and payment partner for excellence in implementing, managing, and optimizing payment and guest ordering solutions. The industries only agnostic provider with a comprehensive suite of digital menu solutions delivers the guest experience, service speed and EMV pay at table compliance that Aloha customers require. eTouchMenu provides certified integrations with most POS providers, multiple loyalty, payment processors and PMS solutions. The eTouchMenu tablet and kiosk solutions are transforming traditional restaurant menus into immersive digital experiences with high levels of ROI.
About House Advantage, LLC:
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. Brands using House Advantage, increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, NV, with offices in Macau SAR, and Memphis, TN.
About Shift4 Payments:
Shift4 Payments is the leader in secure payment processing solutions, powering the top point-of-sale and software providers across numerous verticals, including Food & Beverage, Hospitality, Lodging, Gaming, Retail, and e-Commerce. This includes the company’s Harbortouch, Restaurant Manager, POSitouch, and Future POS brands, as well as over 300 additional software integrations in virtually every industry. With eight offices across the U.S. and Europe, 7,000 sales partners, and three state-of-the-art data centers, the company securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year.
Source: eTouchMenu
Source: Latest News on European Gaming Media Network
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William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders
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Checkd Dev, part of the award-winning Checkd Group, has worked alongside William Hill to launch the UK betting industry’s first fully automated and pre-canned Bet Builders, delivering stats-backed, one-tap selections at both global and fixture level across all football fixtures.
Building on the initial launch in March this year of pre-canned accumulators for both football and horse racing, Checkd Dev is delighted to announce the evolution of that technical solution into the Bet Builder category.
Working closely with William Hill, the Automated ‘Trending Bets’ solution has evolved into a specific Bet Builder proposition utilising proprietary pricing from William Hill’s trading team to create football bets for their recreational customer base in the UK market.
The bets are easy to evaluate, backed by relevant contextual statistics, and can be generated at scale across all football fixtures, providing a simple one-click to bet slip step, which creates a significant time saving from manual Bet Builder creation.
Although pre-canned bets have been around for years, this new automated version delivers time-saving and cost-effective bet generation for bookmakers along with attractive betting opportunities for customers.
William Hill customers are presented with unique bets designed specifically for their recreational base, strengthening brand differentiation and protecting operator margin.
Once the operator sets up ‘parameters’ the automated back end engine continuously generates and refreshes curated Bet Builder options at scale. This removes the need for repetitive manual build and settlement hours, allowing William Hill’s traders to focus more time on price strategy and risk management.
Andrew Grimshaw, Commercial Director at Checkd Dev, said: “As the new football season really gets going, we’re proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team. The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers.”
Tom Hargreaves, Head of Commercial – Football at William Hill, added: “This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun.
“Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move.”
The post William Hill and Checkd Dev launch UK markets’ first fully automated pre-canned stats-powered Bet Builders appeared first on European Gaming Industry News.
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OpenSlots, a new AI creative platform for game development, has made its market debut, designed to empower operators, studios, and developers to build bespoke, high-quality titles faster and more efficiently than ever before.
The first iteration of OpenSlots has been launched for internal use by the team of experienced executives behind content aggregator and slot studio ESA Gaming, with it leveraging artificial intelligence to remove barriers to creativity and game delivery.
Expected for commercial release in mid-2026 the platform will enable non-technical professionals to design, test, and publish fully compliant slot games with intuitive, modular tools, without compromising on graphic quality or gameplay innovation.
Its simple interface will allow for aspiring game creators to input key specifications, such as theme, game type, mechanics, reel matrix, RTP and much more, before generating a game design document, concept art and publishing a game in a game editor for on-the-fly changes.
Customers are then able to gain access to ESA Gaming’s distribution network of more than 160 operators across regulated markets, to ensure rapid deployment to the end user.
With a leadership team bringing a wealth of experience in the sector and a product roadmap set to include more than 20 game types, multilingual support, and 100+ currencies, OpenSlots is poised for rapid global growth.
Thomas Smallwood, CCO at OpenSlots said: “We see OpenSlots as a game changer in the game development space. Our mission is straightforward in that we want to unlock creativity for non-technical professionals and empower operators and studios to create their own content quickly and easily.
“Our platform makes slot creation faster, more efficient, and conducted in an environment where success can be replicated at will. With the addition of the distribution network via ESA Gaming’s Game Aggregation System (GAS), we’re confident that OpenSlots can signal the next phase of game production.”
The post OpenSlots to power new dawn of content creation with AI development platform appeared first on European Gaming Industry News.
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GR8 Tech landed heavyweight wins on all fronts at SBC Summit 2025, taking home the prestigious Platform Provider of the Year award and drawing record-breaking crowds with its Heavyweight Club activation with Ready to Fight, which brought undisputed world champion Oleksandr Usyk to the summit floor.
Heavyweight Presence: Super Stage Panel and iGaming Influencers at GR8 Tech Booth
On the Super Stage, GR8 Tech and Ready to Fight held “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most” panel discussion. Oleksandr Usyk opened up about discipline and trust in his team, while Kyrylo Korobka, Executive Director at Ready to Fight, emphasized the importance of data-driven preparation. Yevhen Krazhan, CSO at GR8 Tech, showed how the same principles apply to iGaming, where platforms must perform flawlessly under pressure.
“Whether it’s preparing for a championship fight or building an iGaming platform, excellence comes from systematic discipline, not just talent,” Yevhen Krazhan, CSO at GR8 Tech, said during the discussion.
Following the panel discussion, the punch machine challenge at GR8 Tech’s stand brought together influential industry leaders, creating one of the most talked-about activations of the entire Summit.
GR8 Tech’s CEO Oleksandr Feshchenko claimed the top score and Usyk’s signed gloves. However, given GR8 Tech’s partnership with Ready to Fight, the prize was never meant to stay in-house—instead going to the next highest scorer, Rasmus Sojmark, CEO and Founder of SBC Gaming, capturing the core of the Heavyweight Club philosophy: champions create champions.
Usyk’s appearance drew massive attention, driving a fivefold increase in traffic to the GR8 Tech stand—igniting new sales opportunities and sparking a surge of meaningful engagement with prospects and partners.
Platform for Champions: GR8 Tech Named Platform Provider of the Year
GR8 Tech capped off its heavyweight presence at SBC Summit 2025 by being named “Platform Provider of the Year” at the SBC Awards ceremony.
This prestigious recognition confirms what GR8 Tech has built: a true Platform for Champions that provides the unmatched performance, flexibility, and global infrastructure required for operators who refuse to settle for second place. The validation was echoed by exceptional demand and operator interest witnessed throughout the summit, with 200+ meetings demonstrating the industry’s appetite for champion-level solutions.
“The Heavyweight Club is built on performance, not promises. At SBC Summit, we showed that operators with the ambition to lead will find in GR8 Tech a partner that pushes them further, faster, and stronger—and winning Platform Provider of the Year proves it,” Sergey Ghazaryan, CRO at GR8 Tech, summed up.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook, Infinite Casino Aggregation, and a proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post GR8 Tech Champions Every Round at SBC Summit appeared first on European Gaming Industry News.
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