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“PERU COULD BECOME A MARKET MODEL FOR LATIN AMERICA”
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BtoBet interviews Ruben Solorzano, Managing Director at AMG
The last few months have seen BtoBet study and evaluate the ever-changing iGaming scenario in Latin America. And with Peru expected to regulate its industry sooner rather then later – as indicated recently in the Industry Report “Peru as Latam’s Next Colombia” – it comes as no surprise that it features high on the company’s targeted list for its expansion.
BtoBet has interviewed Ruben Solorzano, Managing Director at Affiliated Marketing Group (AMG), organizers of the Peru Gaming show, regarding the interesting scenario that is evolving in Peru.
What should one expect from the proposed new law related to sports betting and online gaming that will be presented by the Peruvian gaming authority?
Ruben Solorzano: First of all we should consider the fact that once the proposed new law related to sports betting and online gaming is introduced by the Peruvian gaming authority, the regular customers will feel more confident, mainly due to the fact operators are being supervised. Players will be reassured that their benefits will be respected.
What do you reckon will be the benefits that a regularised gambling environment will bring to the player, the operators themselves, but also to the country in terms of job opportunities?
Ruben Solorzano: To definitely regulate business activities makes companies develop with complete transparency in a constitutional government. For the operator this law represents the opportunity to create a new business focus and pursue greater growth. Following this direction, we encounter a sort of articulation between production chains and other economic activities, which cause a domino effect on employment promotion. In summary, a regularized gambling environment not only creates new job positions, but also opens the door to many job opportunities in other economic related areas.
Do you think that this new legislation will place Peru as “the new Colombia” in terms of interest from iGaming operators?
Ruben Solorzano: I would like to bring up the experience of our latest PGS 2018 held in Peru last June. We noticed that local and international operators had a great expectation about the proposed new law for Peru and of course, they were interested in opening new businesses in this country since they consider that there is a potential and interesting market. I am not certainly sure that Peru will be placed as “the new Colombia” in terms of the operators it will attract. These countries have different markets and also different players, whose idiosyncrasy are not necessary the same. On the other hand, if we consider Peru as the first country that passed a law for onsite gambling, we must arrive to the conclusion that we are facing a mature market. In this context, from my point of view, operators’ interest in being part of this market would be convenient. One should not forget that the Law restrictions play a very important role in investment decisions.
Apart the legislative side, a country must also be well prepared on the infrastructural and human resources side in order to attract investments from operators. Do you think that Peru is well prepared on these aspects?
Ruben Solorzano: In reference to what I mentioned above, that is, Peru being considered as a mature gambling market, I would dare to say that there is a considerable infrastructural and human resources platform that is well prepared to support new business investments. Also, there is an important fact that I should mention, that is that onsite gambling operators are on their way to enter sports betting and online gaming for which they are using their own physical infrastructure. If we take this into account, we could affirm that Peru is prepared to welcome new investments provided they are not so large in size. Big multinational enterprises do not necessarily access a market with all its physical arsenal. They do it step by step, by assessing the market. Furthermore, we must understand that any project usually comes up with its own procedures and structures, and attracts specialists who meet their needs. However, they may find a great part of their logistic requirements in this market.
Do you believe that a new more regulated Peru will eventually trigger a domino-effect from other countries in the region to regularize themselves?
Ruben Solorzano: In most cases, the approved laws and regulations depend on the political management. Sports betting and online gaming are not exempted, especially when there is some kind of antagonism within the market. Consequently, it is very difficult to forecast the effect that the approval of the Peruvian law will have amongst other countries. However, I may say that tax collection in those countries where the gaming activity is regularized, is usually greater. Moreover, any attempt to go for a regulated path reveals a message of formality, transparency, security, guaranty and control.
What is your vision for the Peruvian iGaming industry, and how do you think it will grow on the short to medium term?
Ruben Solorzano: As we have stated, the Peruvian market is mature. Onsite gaming bets are duly regulated and “consolidada”. At present, there are more than 80,000 slot machines on gaming sites distributed in 15 casinos, and 700 gaming sites all over the country. This makes us think about a gaming segment or business type that could have reached their growth cycle limit, growth being very slow amongst them. The current operators who bet on greater businesses usually start by buying small sites and, then they expand them in the midterm with the purpose to obtain greater revenue by optimizing their slot machines’ production and infrastructure instead of opening new locations. The chance to approve the new sport betting and online gaming law allows for an additional business front, and helps to attract investments. In summary, this will result in a greater economic dynamism within this sector in the long term, and we could have a totally integrated large and regulated gaming industry that would turn Peru to become a market model for Latin America.
About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
Source: Latest News on European Gaming Media Network
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iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch
Big Arcade Thrills, Living Room Friendly Size and at a Pocket Friendly Price; World Debut at Gamescom, 2025!
iMP Gaming, a leading UK based manufacturer and distributor of quality gaming hardware and accessories, announced today the Mini Arcade PRO, an ingenious new accessory designed to transform the Nintendo® Switch™ 1 | 2 or Switch OLED into a miniature arcade!
Set to make its official debut at Gamescom 2025, the world’s largest consumer and trade video game show, the Mini Arcade PRO is expected to begin shipping in time for Holiday 2025.
Ideal for arcade titles, shooters, fighters, retro and so much more, the Mini Arcade PRO is a high-quality, cost-effective way to recreate the genuine arcade feel of gaming’s golden era, utilizing players’ own Nintendo Switch 1 or 2 (not included), instantly enhancing a chosen game and providing speedy, accurate controls for arcade enthusiasts.
Effortlessly easy to assemble, the Mini Arcade Pro is constructed from robust ABS material and uses the console screen of the Nintendo Switch, slotting into the arcade shell and connecting via a solid, ultra-fast USB-C connection. Shipping with a screen adapter to accommodate either the Switch 1 or 2, once the tablet slots in, gamers have a perfect tabletop arcade, working with the vast majority of Switch 1 and 2 titles, and featuring the traditional arcade feel of a real Ball-Top Joystick with micro-switched, steel shaft engineering, and authentic eight-button configuration Action Buttons.
Further enhancing game compatibility, the Mini Arcade PRO features an integrated switch, dynamically changing the input of the Ball-Top Joystick. Users can instantly toggle between D-Pad, left, or right Thumbstick control, so gamers can enjoy the vast majority of the Switch 1 and 2 game catalogue without breaking a sweat.
An ideal statement piece, thanks to the custom Retro Arcade graphic design, the Mini Arcade PRO looks as good switched off as it does when in action, and players’ favourite games are never far away, as the Mini Arcade PRO even features handy storage for up to 12 Game Cards hidden at the rear of the device!
Struggling with that bullet laden shooter? No problem! The Mini Arcade PRO levels up gamers’ skills thanks to the addition of Turbo +/- Action Buttons, as well as a Home and C button for instant communication with friends or teammates.
Dean Harvey, Managing Director of iMP Gaming commented, “The Mini Arcade PRO is the perfect example of the innovative direction iMP Gaming is now taking with its range of Nintendo Switch 2 compatible accessories. Ingenious, cost effective and effortless to use, the Mini Arcade PRO uses the players’ own Switch or Switch 2 device, perfectly recreating the arcade thrills so many of us grew up with. Gamescom is the ideal opportunity to unveil the Mini Arcade PRO to the world for the very first time and we look forward to receiving media and partners both old and new to the show in order to go hands-on with the next big, small thing in gaming!”
iMP Gaming will be located at Hall 3.2, stand F049-01 in the Shenzhen Pavilion, proudly working alongside their production and manufacturing partners at Gamescom, and they encourage interested parties to reach out should they wish to meet, by contacting: [email protected]
The post iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch appeared first on European Gaming Industry News.
Appointment underscores BMM’s leadership in advancing gaming innovation
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
The post BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE appeared first on European Gaming Industry News.
Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
The post Winpot names Miroslava Montemayor as brand ambassador appeared first on European Gaming Industry News.
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