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Why do casinos use bonuses to attract clients?
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One of the most important aspects of online gambling is the bonus structure that the providers offer. This is so common among online casinos that those who don’t provide any interesting bonuses have trouble acquiring new customers. Bonuses not only diversify the gambling experience but also make the process more exciting. In fact, a large percentage of customers think the bonuses and special offers are one of the biggest distinguishing factors of online casinos. In a survey conducted by Casinoglobal, 59% of the respondents said that bonuses were one of the criteria they considered when choosing an online casino, 70% said free bets were important and 60% said they considered promotions and special offers as well when making these decisions.
There are several kinds of bonuses a casino might offer. Sticky bonuses are a very common way to incentivize new users. This is basically a certain amount of money deposited on the player’s account for free. The player can’t withdraw this amount directly, hence the name, but can gamble with it and gradually withdraw the winnings if certain conditions set out by the provider beforehand are met. This is a very common bonus type and also one of the bonuses sought out the most by the customers. There are also bonuses on the first deposit. After the customer opens an account and makes his/her first deposit, the casino might match that deposit and give additional funds to the player. Most often the deposit is doubled, but some casinos might even go as far as to triple or quadruple the money.
How do bonuses attract customers?
There is an obvious appeal of free money deposited to your account or a number of free spins in your favorite online slots. Although this ‘free money’ might be compensated for in some other way by the casino, the offer still seems very appealing. Customers, who are on a tight budget find it especially attractive to have their gambling power multiplied several-fold. The idea of gambling with free money seems less dangerous as well. While there might be some sort of compunction when using one’s own funds to gamble, it is much easier to gamble with the money that was deposited in the account for free.
When all of these benefits are taken out of the equation completely, there still remains a psychological factor associated with the words ‘bonus’ and ‘special offer’. These terms make it seem like the customer is lucky to have come upon this offer and saying no to it would be a missed opportunity. This is especially true for inexperienced customers, who might not have spent a lot of time browsing through different options and getting to know various offers.
Why are casinos so keen on providing the bonuses?
Nowadays, a casino is almost required to offer an appealing bonus because of the competition. As the vast majority of casinos offer some form of bonuses, the customers have gotten used to the idea that such features are available. Those websites that fail to provide adequate bonuses will simply fail to attract customers.
Although bonuses might seem like free money from the customer’s perspective, the casinos find it more profitable to offer them than no to. Most bonuses have conditions that only allow the customer to realize the benefits if a certain amount of customer’s own money is spent betting. Considering that it is more likely to lose in gambling than to win, the customers on average are better of skipping on bonuses altogether than starting to gamble with their own money in order to be able to withdraw the winnings.
Furthermore, when customers are given ‘free money’ it is less likely that they will go to look for other options without taking their chances at gambling with those free funds. If they lose, no harm has been done to the profits of the casino and if they win, they will be drawn in by the offer and spend more time with the casino than they otherwise would if they want to receive those winnings.
Interesting articles on this topic:
https://norskcasino.online/casino-nyheter/hvorfor-bruker-casino-bonuser-for-a-fa-kunder/
https://everymatrix.com/blog/attract-keep-igaming-players-coming-back.html
Source: Latest News on European Gaming Media Network

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Kambi Group plc repurchase of shares during 16 April – 22 April 2025
Kambi Group plc (“Kambi”) has during the period 16 April to 22 April 2025 (the “Buyback Period”) repurchased a total of 36,500 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
During the Buyback Period, Kambi repurchased a total of 36,500 ordinary shares at a volume-weighted average price of 115.13 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 22 April 2025, Kambi has repurchased a total of 1,252,000 ordinary shares at a volume-weighted average price of 108.82 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
16 April 2025 | 14,000 | 113.84 | 1,593,739 |
17 April 2025 | 14,000 | 116.46 | 1,630,402 |
22 April 2025 | 8,500 | 115.08 | 978,193 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 22 April 2025, Kambi’s holding of its own shares amounted to 1,252,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/
The post Kambi Group plc repurchase of shares during 16 April – 22 April 2025 appeared first on European Gaming Industry News.
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BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced its official approval to test gaming products for the United Arab Emirates’ licensed lottery – The UAE Lottery – and commercial gaming program.
This approval comes from the General Commercial Gaming Regulatory Authority (“GCGRA”), which holds exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities and facilities, including lottery, internet gaming, sports wagering, and land-based gaming facilities. BMM’s certification falls under the ‘Independent Testing Laboratories’ category.
BMM Testlabs’ Chief Executive Officer Martin Storm said, “We are excited and deeply honored that the GCGRA has entrusted BMM Testlabs with the responsibility of testing products for their new lottery, land-based, and digital gaming program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs’ BIG Cyber provides end-to-end cybersecurity protection solutions, including penetration testing, vulnerability assessments, PCI:DSS evaluations, and managed security services. Through RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in multiple languages.
The post BMM TESTLABS EXPANDS ITS REACH AND NOW TESTS AND CERTIFIES GAMING PRODUCTS IN THE UNITED ARAB EMIRATES appeared first on European Gaming Industry News.
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Paysecure partners with DECTA to enhance global payment capabilities
Paysecure, a trusted payment orchestration platform, is proud to announce its latest partnership with DECTA, an international payment processing company.
This collaboration reflects Paysecure’s ongoing commitment to offering merchants access to a diverse, competitive, and high-performing payment ecosystem.
The collaboration with DECTA is a key step in Paysecure’s ongoing strategy to deliver greater value to merchants worldwide by ensuring they benefit from improved approval rates, competitive pricing models, and efficient payment flows. For Paysecure, it’s another milestone in building a curated network of top-tier PSPs, enabling its clients access to
the most reliable and cost-effective payment partners.
“We are excited to be working with DECTA, a proven provider of payment services to the European markets. DECTA brings a wealth of experience and capability to support Paysecure in its mission to bring a wide choice of payment providers and methods to our customers. Customers can direct transactions to DECTA via Paysecure’s orchestration platform providing a competitive, secure and reliable partner for their payment processing requirements.” — Mike Peplow, Chief Strategy Officer and Head of Partnerships at Paysecure
“At DECTA, we’re always looking for ways to enhance payment experiences for businesses worldwide. Partnering with Paysecure allows us to combine our expertise and technology to deliver more seamless, efficient, and scalable payment solutions for B2B merchants. Together, we’re creating new opportunities for growth and innovation, and we’re excited about the impact this collaboration will have on our partners and their customers.” — Scott Dawson, CEO at DECTA
Through this partnership, Paysecure continues its mission to simplify payments and empower merchants with choice, flexibility, and performance, through a single integration point. By working with established providers like DECTA, Paysecure enhances its orchestration capabilities, driving smarter routing, faster settlements, and global scalability for its clients.
The post Paysecure partners with DECTA to enhance global payment capabilities appeared first on European Gaming Industry News.
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