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Why do casinos use bonuses to attract clients?
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One of the most important aspects of online gambling is the bonus structure that the providers offer. This is so common among online casinos that those who don’t provide any interesting bonuses have trouble acquiring new customers. Bonuses not only diversify the gambling experience but also make the process more exciting. In fact, a large percentage of customers think the bonuses and special offers are one of the biggest distinguishing factors of online casinos. In a survey conducted by Casinoglobal, 59% of the respondents said that bonuses were one of the criteria they considered when choosing an online casino, 70% said free bets were important and 60% said they considered promotions and special offers as well when making these decisions.
There are several kinds of bonuses a casino might offer. Sticky bonuses are a very common way to incentivize new users. This is basically a certain amount of money deposited on the player’s account for free. The player can’t withdraw this amount directly, hence the name, but can gamble with it and gradually withdraw the winnings if certain conditions set out by the provider beforehand are met. This is a very common bonus type and also one of the bonuses sought out the most by the customers. There are also bonuses on the first deposit. After the customer opens an account and makes his/her first deposit, the casino might match that deposit and give additional funds to the player. Most often the deposit is doubled, but some casinos might even go as far as to triple or quadruple the money.
How do bonuses attract customers?
There is an obvious appeal of free money deposited to your account or a number of free spins in your favorite online slots. Although this ‘free money’ might be compensated for in some other way by the casino, the offer still seems very appealing. Customers, who are on a tight budget find it especially attractive to have their gambling power multiplied several-fold. The idea of gambling with free money seems less dangerous as well. While there might be some sort of compunction when using one’s own funds to gamble, it is much easier to gamble with the money that was deposited in the account for free.
When all of these benefits are taken out of the equation completely, there still remains a psychological factor associated with the words ‘bonus’ and ‘special offer’. These terms make it seem like the customer is lucky to have come upon this offer and saying no to it would be a missed opportunity. This is especially true for inexperienced customers, who might not have spent a lot of time browsing through different options and getting to know various offers.
Why are casinos so keen on providing the bonuses?
Nowadays, a casino is almost required to offer an appealing bonus because of the competition. As the vast majority of casinos offer some form of bonuses, the customers have gotten used to the idea that such features are available. Those websites that fail to provide adequate bonuses will simply fail to attract customers.
Although bonuses might seem like free money from the customer’s perspective, the casinos find it more profitable to offer them than no to. Most bonuses have conditions that only allow the customer to realize the benefits if a certain amount of customer’s own money is spent betting. Considering that it is more likely to lose in gambling than to win, the customers on average are better of skipping on bonuses altogether than starting to gamble with their own money in order to be able to withdraw the winnings.
Furthermore, when customers are given ‘free money’ it is less likely that they will go to look for other options without taking their chances at gambling with those free funds. If they lose, no harm has been done to the profits of the casino and if they win, they will be drawn in by the offer and spend more time with the casino than they otherwise would if they want to receive those winnings.
Interesting articles on this topic:
https://norskcasino.online/casino-nyheter/hvorfor-bruker-casino-bonuser-for-a-fa-kunder/
https://everymatrix.com/blog/attract-keep-igaming-players-coming-back.html
Source: Latest News on European Gaming Media Network

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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